SaaS Metrics School

In episode #80, I address bonus coding and accruals. Accurate coding of employee-related expenses is critical to an accurate SaaS P&L.

- Where should I code bonuses?

- Should I accrue bonuses?

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Episode 79 – When Should I Implement the Rule of 40 Metric?

In episode #79, I address the Rule of 40 metric. It’s back in style but many blog posts say this is a “big” company metric. Should I calculate the Rule of 40 if I’m less than $10M ARR?

- What is the Rule of 40?

- When should I measure?

- When is it a red flag?

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Episode 78 – What’s the Difference Between Tech Support and Customer Success

In episode #78, I address the blurring of COGS departments in early-stage SaaS. Often, staff wear many hats, and their duties span multiple departments.

- What is tech support?

- What is customer success?

- Importance of expense coding

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SaaS Metrics courses here: https://www.thesaasacademy.com/

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In episode #77, I address subscription revenue and discounts. This is a point I really hammer on in my SaaS metrics course. Your MRR schedule must be reported net. We are not talking the whole net versus gross accounting issue. That’s a whole other subject.

- Net or gross revenue

- Where to record discounts

- How to track discounts

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SaaS Metrics courses here: https://www.thesaasacademy.com/

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In episode #76, I address the platform fees. In some cases, SaaS companies build on top of other platforms. An example would be an app on ServiceNow. This allows for faster development but introduces platform risk to our company.

- Platform fees

- Platform risk

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SaaS Metrics courses here: https://www.thesaasacademy.com/

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In episode #75, I address the definition of a customer. What’s your prize? This affects how you track data and can completely skew your metrics if defined improperly.

- What’s your prize

- How to define a customer

- Tying customer data together

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SaaS Metrics courses here: https://www.thesaasacademy.com/

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In episode #74, I address the world of fractional help. I’ll focus on the CFO but also share other fractional roles that I see in SaaS companies with less than $10M ARR.

- Fractional CFO

- Interim CFO

- Other fractional roles

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SaaS Metrics courses here: https://www.thesaasacademy.com/

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Episode 73 – Your CPA and Bookkeeper Need to Break Up

In episode #73, I address how your early-stage accounting team transitions. I see this over and over and eventually, you need to specialize.

- Tax CPA

- Bookkeeper

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SaaS Metrics courses here: https://www.thesaasacademy.com/

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Episode 72 – How to Run Retention Analysis When You Have Two Revenue Streams

In episode #72, I dive into retention and revenue streams. It can be dangerous to run aggregate retention on multiple revenue streams.

- What is retention?

- What revenue streams?

- SMB vs. Enterprise

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SaaS Metrics courses here: https://www.thesaasacademy.com/

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Episode 71 – How Do You Measure MRR When It’s Usage with No Minimums?

In episode #71, I dive into the wild world of variable revenue. It can be difficult to report. And it makes metrics calculations more difficult.

- What is variable revenue?

- How do we report MRR?

- Considerations with metrics

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray