SaaS Metrics School

SaaS Metrics School

By Ben MurrayBusinessEntrepreneurshipTechnologyManagement
Download on the App Store

SaaS Metrics School episodes

  • Net Revenue Retention is a Must-have Metric

    In episode #60, I dive into Net Revenue Retention. It is a “must-have” metric and required when going through due diligence. It relies on a clean MRR schedule.

    - What is NRR

    - Expansion

    - Contraction

    - Churn

    - Time period to measure

    - Net revenue retention benchmarks

    How to create your MRR schedule lesson: https://www.thesaasacademy.com/offers/gmbMDsYN/checkout

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    3 min
  • You Must Calculate Your Gross Revenue Retention

    In episode #59, I dive into Gross Revenue Retention. It is a “must-have” metric and required when going through due diligence. It relies on a clean MRR schedule.

    - What is GRR?

    - Contraction

    - Churn

    - Gross revenue retention benchmarks

    How to create your MRR schedule lesson: https://www.thesaasacademy.com/offers/gmbMDsYN/checkout

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    3 min
  • Your P&L is Wrong If You Are Reporting > 10M ARR and 90% Gross Margin

    In episode #58, I dive into the proper SaaS P&L setup. This is fundamental to good SaaS financial management. There is a progression to our financial maturity. And clear signals that we don't have our financials set up correctly.

    - The SaaS P&L setup

    - COGS vs. OpEx

    - What are best-in-class margins?

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    4 min
  • Finally SaaS Metrics Pillar 5 Focuses on Efficiency and ROI

    In episode #57, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 5 which is usually everyone’s favorite pillar.

    - CAC

    - CAC Payback Period

    - Cost of ARR

    - SaaS Magic Number

    - Rev per FTE

    - ROSE Metric

    - R&D Investment Efficiency

    Download my framework here: https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    4 min
  • SaaS Metrics Pillar 4 Focuses on Your Financial Profile

    In episode #56, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 4 and your financial profile.

    - Rule of 40

    - R&D as % of revenue

    - S&M as % of revenue

    - G&A as % of revenue

    - EBITDA

    - Operating leverage

    Check out Episode 38 for more on your OpEx profile: https://podcasts.apple.com/us/podcast/what-is-your-saas-opex-profile/id1697566096?i=1000625023062

    Download my framework here: https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    3 min
  • SaaS Metrics Pillar 3 Focuses on Your Gross Margin Profile

    In episode #55, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression in our financial maturity and our metrics. Today, let’s talk about Pillar 3 and margins.

    - Overall gross margin

    - Margins by revenue stream

    - Revenue mix

    - COGS vs OpEx

    Download my framework here: https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    3 min
  • SaaS Metrics Pillar 2 Focuses on Retaining Your Customers

    In episode #54, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. Today, let’s talk about Pillar 2 and retention.

    - Customer retention

    - Gross revenue retention

    - Net revenue retention - Renewal rate

    - CSAT / NPA

    - RPO’s (bonus)

    Download my framework here: https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    3 min
  • SaaS Metrics Pillar 1 is the First Stop on Your Metrics Journey

    In episode #53, I dive into my 5 Pillar SaaS Metrics Framework. There is a progression to our financial maturity and our metrics. A message from a new SaaS founder had me thinking about the first step in our revenue journey.

    - New revenue

    - Expansion revenue

    - New customers

    - Bookings data, payments data, or invoice data

    Download my framework here: https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    3 min
  • Is Your SaaS Company Valued on One Metric or Many?

    In episode #52, I dive into metrics and valuations. It’s interesting to hear investors say that they are not focused solely on one metric to value your business or do a deal. Of course, a really bad number could sink a deal but we have to look at the entire SaaS metrics picture.

    - Should I focus on one metric?

    - Should I focus on many metrics?

    - My 5 pillar SaaS metrics framework Download my framework here: https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    4 min
  • Two Methods to Run Retention Analysis

    Two Methods to Run Retention Analysis In episode #51, I dive into how to run retention analysis. There are a lot of purists out there, but we have to be practical and realistic with the data that we have available to us.

    - What is Gross Revenue Retention

    - What is Net Revenue Retention

    - Cohort method

    - Aggregate method

    Blog post and template on retention: https://www.thesaascfo.com/how-to-calculate-net-dollar-retention/

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    4 min

About SaaS Metrics School

From the publisher's feed

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

More shows like SaaS Metrics School

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

542 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

177 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,345 Listeners

Founders by David Senra

Founders

2,202 Listeners

Equity by TechCrunch, Rebecca Bellan, Kirsten Korosec, Anthony Ha, Sean O'Kane, Theresa Loconsolo

Equity

340 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,186 Listeners

The Bible in a Year (with Fr. Mike Schmitz) by Ascension

The Bible in a Year (with Fr. Mike Schmitz)

61,778 Listeners

Business Breakdowns by Colossus | Investing & Business Podcasts

Business Breakdowns

348 Listeners

AI + a16z by a16z

AI + a16z

30 Listeners

The SaaS CFO by Ben Murray

The SaaS CFO

4 Listeners