SaaS Metrics School

By Ben MurrayBusiness Entrepreneurship Technology Management

SaaS Metrics School episodes

October 11, 2023 How Much Should I Spend in G&A as a Percentage of Revenue?
In episode #90, I address investments in the OpEx section of our SaaS P&L. We must monitor our spend in G&A. We expect efficiency over time in our OpEx area.
- What is OpEx?
- What are the G&A benchmarks?
- Benchmarkit.ai is your source for benchmarks
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
3 min
October 10, 2023 How Much Should I Spend in R&D as a Percentage of Revenue?
In episode #89, I address investments in the OpEx section of our SaaS P&L. We must monitor our spend in R&D. We expect efficiency over time in our OpEx area.
- What is OpEx?
- What are the R&D benchmarks?
- Benchmarkit.ai is your source for benchmarks
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
4 min
October 09, 2023 What is the Ideal Revenue Mix for a Pure-play SaaS Valuation?
In episode #88, I address revenue mix and one-time revenue when considering SaaS valuations. It your product requires professional services for customer onboarding, we must be aware of our current revenue mix and how that mix will play out in the future.
- Revenue mix
- Professional services
- PS revenue mix over time
- SaaS valuations
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
4 min
October 08, 2023 What Advisors Do I Need as a First-time SaaS Founder?
In episode #87, I address advisors and first-time SaaS founders. It’s important to have the right team from the beginning to avoid mistakes down the road.
- Accounting
- Tax Accounting
- Corporate Attorney
- Fractional CFO
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
4 min
October 07, 2023 How Do We Count Expansion in Our Bookings Report and CRM?
In episode #86, I address a student question in my SaaS Metrics Foundation course. ARR is the student’s new North Star metric. If we renew a customer and the price goes up, how do we record that?
- What is a booking?
- What is a renewal?
- How do we record a price increase in our bookings report?
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
3 min
October 06, 2023 What Month Do I Count Churn?
In episode #85, I address churn tracking. Finance and Customer Success like to track churn dates differently.
- What is churn? When the customer completely leaves us.
- How finance tracks churn
- How Customer Success tracks churn
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
3 min
October 05, 2023 Should I Track ARR or TCV with Multi-year Contracts?
In episode #84, I address the world of annual and multi-year contracts and reporting. We have to get this right for performance tracking and due diligence.
- What is a multi-year contract?
- Do I track ARR or TCV or both?
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
3 min
October 04, 2023 Be Careful with Your Coding of Reseller Revenue
In episode #83, I address third-party resold items. In this case, you are reselling someone else’s product. You are doing this because it is probably complimentary to your product or it allows you to go down-market easily.
- What is a resold product?
- How should we code this revenue?
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
3 min
October 03, 2023 Should Price Increases Be Counted as Expansion?
In episode #82, I address a question that is asked in every one of my live SaaS metrics courses. How do we count price increases? Should we count this as expansion MRR or ARR?
- What is a price increase?
- Do we count this in expansion and Net Revenue Retention?
- Check out Episode 28 covering bookings and price increases (https://www.thesaasacademy.com/podcasts/saas-metrics-school/episodes/2148061237)
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
3 min
October 02, 2023 Are Onboarding Expenses a COGS or Sales Cost?
In episode #81, I address a common question on onboarding expenses. CAC stops at the time of customer acquisition. Should we also including onboarding costs in CAC?
- What are onboarding costs?
- Is onboarding a sales or COGS cost?
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
3 min

About SaaS Metrics School

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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.