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Episode Description: In this  episode, we delve into the crucial aspect of sales for artists: understanding and connecting with your ideal customer. Join host Kay Potter as she explores how to identify and communicate with the people most likely to invest in your art, moving beyond superficial demographics to the emotional and personal reasons that drive art purchases.

What You’ll Learn:

• The importance of knowing who your customers are and how to effectively communicate with them.
• Strategies for identifying your ideal client based on emotional and personal connections, rather than just demographic information.
• Insightful storytelling from Kay's personal experiences in the art business, highlighting the nuances of customer relationships.
• How to address common objections in the art buying process, including price, value, and need, through effective communication and education.

Key Moments in the Episode:

• The importance of knowing who is buying your art.
• Kay shares a personal story about identifying ideal customers in her own art business.
• Discussion on the deeper emotional connections that drive art purchases.
• Strategies for speaking directly to your ideal art clients in your marketing and sales messaging.
• Babelfish Business Term of the Day: 'Objection Handling' in the context of art sales.
• Closing thoughts and the importance of aligning with your customers' needs and desires.

Call to Action: Reflect on your previous art sales and think about who your clients are. Write down characteristics, preferences, and emotional drivers that connect them to your art. Use this insight to tailor your marketing and sales messages more effectively.

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The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com

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