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Sales 101 for Artists: Unpacking the Sales Cycle

 

Have you ever wondered what exactly you are supposed to be doing to help sell your art? Or how, when and what you are supposed to say to potential clients? 

In this podcast episode, Kay talks about each phase of the sales cycle for artists, providing insights on how artists can guide potential customers through each stage for more effective marketing efforts. Kay highlights that one of the most effective ways to manage the sales cycle is by nurturing customers through consistent and transparent communication, making it easier for them to support and purchase from the artist again. We wrap up the three-part series on 'Sales 101 for Artists' with an emphasis on the importance of customer service and understanding the prospect's needs at every stage of the cycle.

 

01:05 Introduction and Personal Anecdotes

02:34 Sales 101 for Artists: Part Three

03:32 Understanding Sales Psychology

04:55 The Sales Cycle: Awareness Stage

10:42 The Sales Cycle: Interest Stage

17:47 The Sales Cycle: Intent Stage

18:37 Understanding the Buyer's Psychology

19:44 Addressing Buyer's Objections

21:34 The Power of Client Testimonials

24:33 The Purchase Stage

26:19 The Importance of Consistent Communication

29:32 Post-Purchase and Repurchasing Stages

30:46 The Referral Stage

33:15 The Role of Galleries in the Sales Cycle

34:37 Wrapping Up the Sales 101 for Artists Series

 

Find your pdf worksheet and reference by going to: www.theartistsguidetobusiness.com/sales101

 

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