Sales Enablement in the 21st Century with Andy Paul #331

In this episode we meet Andy Paul, host of the Sales Enablement podcast, formerly known as the Accelerate, and recently acquired by RingDNA. Andy has had over 760 guests on the podcast since it's start. This week Andy and I talk about sales enablement and the selling and marketing lessons he's learned from his guests. Despite what you hear, sales people will always be necessary. Buyers desire real people to consult with during a sale.

Published by the Habanero Media Podcast Agency

Technology Sales for Non-Sellers with Sanjit Singh #230

Sanjit Singh believes sales isn't natural for tech founders. Having worked in the startup world for years, he's found that focusing on an iterative process that fine tunes sales, marketing and product design is the key to startup success. We chat about how sellers make great entrepreneurs and the opportunities the current pandemic creates for both new and existing companies. A lively chat on technology sales for non-sellers.

Produced by Habanero Media

How To Grow a Law Firm Business with James Voigt #329

In this episode Jim Voigt shares his experience growing a law practice, business development lessons learned, and tips for success. Jim is on a mission to help new attorneys grow their law firm. He is writing a new book that focuses on growing new clients with relationship selling. These are skills you don't learn in law school . But they are skills solo attorneys need to grow a law practice.

Three Step Business Development Process

1. Pipeline - bring people to you 2. Closing - convert people into clients 3. Maintain client relationship for more work and referrals.

The personality you have right now is perfect for some clients. You don't need to change who you are. Find clients that appreciate you for being you. Have a narrow focus, just don't advertise that focus. Network groups and client referrals are two ways Jim fills his pipeline. Be authentic and people will be naturally attracted to you and do business.

Produced by Habanero Media

Do and Don't of Social Media Marketing with Joe Sanders #328

Today we meet Joe Sanders of Relevant Elephant. In the interview Joe shares common mistakes businesses make when attempting social media. Then he shares a 5 step strategy for promoting your brand and closing the prospects. Great stuff and dare I say, quite relevant.

Habanero media helps busy B2B companies attract new customers and clients through the magic of podcasting! Start your B2B podcast today and grow your brand, authority, influence and trust.

This is a production of Habanero Media.

Could you answer this question? It's about questions. In this episode Nancy Kazdan returns to discuss purposeful questions and ways they can differentiate you from the competition. Nancy is a sales consultant and believes in the power of questions. Do not guess! Find out the challenges buyers face with good solid open ended questions.

This is a production of Habanero Media.

How To Find Your First 10 Customers with Collin Stewart #325

When and Where to Automate Sales Outreach with Gessi Schechinger #326

Gessie Schechinger shares his process  with steps appropriate to automate sales outreach and steps best left manual  for personalization. 

Many people are skeptical of automation. Some see it as junk email. Gessie believes most of what you see is nonsense. He believes in the possibility that you can automate outreach, but still have a personalized touch. This is especially the case on LinkedIn. LinkedIn allows direct access, but it needs to be done responsibly

Ankesh Kumar is a serial entrepreneur who has taken 2 companies from zero to $20m, raised over $50 million in venture funding and sold patents to Google. He was born in India, raised in London and now lives in Palo Alto with his wife and 2 daughters. In this episode Ankesh shares ways personalized prospecting can be used to generate highly qualified leads. Today set appointments using the Sharetivity tool, a product of Ankesh's new software startup company.

One click personalization Sharetivity.

Production of Habanero Media

In this episode guest Peter Bond discusses selling mindfulness and things sellers can do to build a mindful practice into their professional live. Peter is a business mindfulness coach.

It's tough in sales. There are significant pressures and stress to address. These challenges can debilitate selling productivity and success. Selling mindfulness can help four ways?

• 1. Reduce stress
  2. Create confidence
  3. Boost productivity
  4. Help listen

Brain scans show improvement in research mindfulness studies compared to stress reduction classes. A five minute guided meditation can provide a big productivity boost. So why does it work?

Notice when you focus on one thing, another thought pops in your head. Learn to focus back on your breath, brings you back to the presence. Why? The best gift you can give someone, is being present and giving your full attention. Journaling brings awareness. Awareness is the first step. In conversations focus on eye contact, really hear what they are saying. Building confidence is key. Know this, confidence is not a fixed trait but can be built.

We asked Peter what we can do to promote selling mindfulness

• • Start a mindfulness practice.
  • 3 minutes per day, 3 times per day
  • Use an app: Calm, Headspace, Insight Meditation timer
  • When you're mind is wandering, bring your attention back
  • Keep in mind, focusing on your breath is not a waste of time.!

Produced by Habanero Media

Defending Sales Development Reps with Nikki Ivey #322

Hello Sales Babblers this is Pat Helmers hoping you had a great Memorial Day weekend. I'm still on vacation so I'm going to makes this brief. Our guest is Nikki Ivey, and she's a member of SDR Defenders an advocate for sales development reps. Today she shares strategies and tactics for business development, old habits we need to stop and new areas where we should focus our energy. In this episode it's all about respecting prospecting and the people that do it.