Every sales person needs to conduct customer audits. You need to find out which customers are the best for you. But how should you complete such audits? We explain how in this episode of the Sales Chat Show.

You don't sell, you just allow customers to buy. In this episode of the Sales Chat Show we discuss the ways in which you can help customers make the right buying decision.

Training sales people to "sell" is the last thing you need to do. In this episode of the Sales Chat Show we explain how you should really train sales staff

You need to analyse the competition if you want to be an effective salesperson or sales manager. In this episode of the Sales Chat Show we explain how to analyse the threat of competitors.

Once you have recruited a new sales person, how do you make sure they are always "on message" and part of the team? In this episode of the Sales Chat Show we explain how to induct a new sales person.

How sales people can pitch and win more business

More advice on how to win a sales pitch

How to find out who the decision-maker is so that you can sell more

How to get more sales so that buyers properly perceive the risks

How to influence people so that they want to buy more