Sales Code Leadership Podcast

Our guest on the Sales Code Ltd Leadership Podcast this week is Matt Schatz

Matt is Chief Revenue Officer at Trulioo - the leading global identity and business verification provider. Prior to joining the company in January this year Matt served as the chief revenue officer of Cosential where he built out and ran the sales strategy for the enterprise, small to medium-sized business (SMB) and channel segments.

Schatz has also worked for six years as senior vice president of Global Sales at WP Engine, where he expanded the organization to more than 150 individuals and rolled out sales offices in Brisbane and London. He served in different global sales leadership roles with Rackspace for a decade, where he grew yearly revenue from $3 million to $900 million and oversaw its initial public offering (IPO).

Thank you, Matt for a fascinating insight into what makes a great sales leader.

#leaders #teamwork #employeeengagment #companyculturematters #coachingskills

Our guest on the Sales Code Ltd Leadership Podcast this week is Russell Scherwin

Russell Scherwin has been described as a go-to-market unicorn. An accomplished CMO and CRO, as well as an overachieving experience in individual sales and product marketing roles, Russell has driven growth through cross-functional leadership and collaboration. Russell currently leads a boutique GTM advisory firm that helps leaders identify and pull the meaningful levers, spanning sales and marketing strategy and execution, that will unlock growth potential. He's focused on working with passionate innovators to monetize meaningful missions.

Russell was previously CRO for FPX, a Private Equity backed SaaS organization that exited to TA Associated, returning 5X PE funds invested. Prior to that he was CMO for Watson Commerce at IBM, where he was asked to scale the go-to-market model built while leading the business unit's NA sales organization. Whether it’s a sales, marketing, revenue or consultant title, Russell is known for his energy and passion for the growth mission at hand.

Thank you, Russell for a fascinating insight into what makes a great sales leader.

#leaders #teamwork #employeeengagment #companyculturematters #coachingskills #cliftonstrengths

Our guest on the Sales Code Ltd Leadership Podcast this week is Chad Ahern



As a Gallup-Certified Strengths Coach and a licensed US Youth Soccer Coach, Chad brings a blend of professional and sports coaching to help his mission-driven clients achieve success through building new habits, aligning team talents to shared goals, and enhancing employee engagement.



Chad busts the myth of the well-rounded leader as we discuss the infinite varieties of talent, attitude, skills, knowledge and style that great leaders bring to their teams.



We delve into Trust, Compassion, Stability and Hope - the four needs of followers, as revealed by research from Gallup Inc., in the best-selling book Strengths Based Leadership.



Chad is the author of the New Team Leader Workbook - designed to help you understand and reflect on where you are in addressing the top 12 challenges new leaders face. This is an excellent resource for anyone who is either new to leadership or has recently transitioned into a new team leader role. You can download a copy here now at



The other books Chad recommends for team leaders are:

It's the Manager (Gallup Press)

Nine Lies about Work - A Freethinking Leader's Guide to the Real World by Marcus Buckingham



Thank you, Chad for a fascinating insight into what makes a great sales leader.

Our guest on the Sales Code Leadership Podcast this week is Lorenzo Gomez III



Lorenzo Gomez III was one of the first one-hundred employees hired at Rackspace. During his nine years there he served as a team leader and senior manager, finishing as director of project management. As one of the leaders in creating San Antonio’s tech scene, Lorenzo deployed the principles he learned at Rackspace as CEO of Geekdom and chairman of the 80/20 foundation.

Lorenzo’s memoir of his time at Rackspace “The Rack we Built” subtitled “The Good, The Bad and The Ugly of creating company culture” is the starting point for our conversation. He describes culture as the immune system of the company – “how we do things, every day, when the boss isn’t looking.”

All of us want to be a valued member of a winning team on an inspiring mission – listen to this episode to find how to create a company culture where all employees want to show up to work every day and give their best efforts.

Thank you, Lorenzo for a fascinating insight into what makes a great sales leader.

Our guest on the Leadership Podcast this week is Paul Bongers

Paul is a strategist who works with marketing and content technology businesses. He has been a sales leader, and also has experience working in post-sales, strategic partnerships and product development. His roles require him to coordinate cross-departmental projects. He is a "technologist" and a "generalist", currently working as VP Strategy at Acrolinx.

Paul is a brilliant lateral thinker who can see opportunity in even the most challenging situations with an uncanny ability to turn these thoughts into fast-pouncing action that really gets results.

Paul is a really energetic and creative team player who enjoys translating complex technical propositions into solutions with tangible business benefits. He is also great fun!

Thank you, Paul for a fascinating insight into what makes a great sales leader.

Our guest on the Sales Code Ltd Leadership Podcast this week is Ian Mills
Ian Mills is the CEO and Founding Director of Transform Performance International, a global
advisory firm, offering solutions to our client’s business performance challenges. This means
helping them achieve more, more quickly, and with more certainty. Clients have included world-
renowned brands such as Virgin Media, HP and American Express.
Ian has also co-authored 3 books. ‘100 Big Ideas to Help You Succeed’ is designed to prompt
readers to consider what to say, how to act and challenge what you believe. ‘The Salesperson’s
Secret Code’ has analysed over 1,000 of the world’s top performing salespeople to identify five
core components that combine to form a belief system that distinguishes winners in sales, and
business. The most recent book is 'The Leader's Secret Code' - based on global research
findings into the belief systems that set top performing leaders apart.
Thank you, Ian for a fascinating discussion into what great leaders believe, think and do.

Our guest on the Sales Code Ltd Leadership Podcast this week is Ben Gaston.


With close to 25 years sales experience in the technology arena, it may surprise you to learn that Ben Gaston’s primary focus is people. With a career that started with a brief stint in advertising sales before switching to the technology sector where he has built his reputation, Ben has always focussed on helping people achieve outcomes, whether those people are customers looking to achieve a goal or colleagues looking to develop themselves. Having worked across technology disciplines (software, telecommunications, print services, IT services) and some great companies, Ben has spent the last 15 years at Toshiba TEC UK, 11 of them in various leadership roles. Today he sits on their board as Sales Director, responsible for UK Sales & Marketing.


His focus on helping his profession shapes his wider professional life and he finds enormous pleasure in sharing insights through his advisory work with the Association of Professional Sales, participating in the Parliamentary Advisory Committee for Professional Sales and developing The Humble Sale, his growing subscriber website designed to provide heart-felt advice to the Sales Community. Of course, the people he most likes spending time with are Helen his wife and their two children, Evie and Henry.

Our guest on the Sales Code Ltd Leadership Podcast this week is Rupe Patel.


Rupe is an experienced and over-achieving Enterprise solutions sales professional, most recently in Cyber Security & Software, operating within FTSE 350 and equivalent sized companies.

Mike is parcelLab's Vice-President of Global Sales. A veteran revenue leader, he's spent the last two decades building start-up and growth-stage businesses in Europe and North America. His previous roles include launching two US-based B2B SaaS companies, Bluecore and Monetate, in Europe and Asia. Mike has a business degree from Queen’s University in Canada and currently resides in South Buckinghamshire, England.

Mike defines leadership as “creating a vision and inspiring the team to achieve goals”, clearly, he gets huge satisfaction from helping others to succeed – something that is an essential quality of all leaders who aspire to create high performing teams.

Thanks, Mike for a fascinating discussion on the Sales Code Leadership Podcast.

Our guest on the Sales Code Leadership Podcast this week is Andy Whyte who talks here about giving value as a leader and creating a network effect around you as a leader. Andy has himself, interviewed many great sales leaders for his own podcast and shares many insights and advice for those aspiring to move into a sales leadership position in the tech sector.


Andy at heart is a sales guy. To be more precise a sales geek. After a short stint in working in theatre, he started his career selling double glazing door to door before moving into retail and then B2B sales in the SaaS sector where he has been since.


Having worked at a number of companies, from pre-launch start-ups through to giant corporations like Oracle, Andy has built a broad experience of sales and sales leadership that when combined with his love for the sales qualification framework MEDDICC has led to him writing a book on the topic which was closely followed by an online MEDDPICC Masterclass with many more innovations in the pipeline.