Sales Code Leadership Podcast

Welcome to a special edition of the Sales Code Leadership Podcast. This week we shall be focussing on Mentoring with Jo Turnbull, talking about her experience working with me as her mentor and sharing tips for those thinking about using this approach to personal development.



Turnbull is a commercially aware Chartered Marketer with fourteen years’ experience in Website Management, SEO, Social Media, Project Management and PPC. Helping businesses with their online marketing to get them the maximum exposure is her passion.

Turnbull also runs Search London, a networking event for those in SEO, PPC and Social Media. She was on the committee for Search Y 2020, one of the biggest search conferences in Paris and is also the founder of Turn Digi, an online event that promotes entrepreneurs, rising talent and has a diverse range of speakers.



During the podcast we also talk about the CliftonStrengths Talent Assessment for which I am a certified coach and is the foundation of our mentoring engagement.

Justin has over 20 years’ experience at EY, PwC & IBM as a Chartered Accountant & Certified Management Consultant, working for public & private sector clients, across the UK & overseas which has provided him with the background for what has become a terrific highlight in his career, namely as professional trainer, facilitator and coach.

Throughout his consulting projects Justin has always aimed to provide practical solutions to business problems. Success also relies on ensuring that the people affected are comfortable with the change & receive appropriate training, consequently helping people learn & develop has always been an area he has dedicated himself to wherever possible.

Justin has now brought this together to become a full-time business skills tutor & professional development facilitator & coach: expert training & coaching delivered in an enjoyable innovative way to international audiences, as well as individual mentoring & training. As well as new skills, he helps people build their confidence & self-belief for greater work engagement, productivity, & improved morale & team spirit.

Guy specialises in driving sales growth quickly for any business in every economic climate. He
deals in the sales process, the strategy, the delivery of sales success and how to achieve this.
Working on an Interim or Consultancy basis, the focus is on making an impact quickly. Guy
specialises in sales strategy and delivering sales growth face-to-face with clients at Board and
senior level. He is also an experienced Marketeer, having worked in a range of sectors including:
Construction, Architecture, Design, Energy (Electricity & Gas), Microdrive Engineering, Rail,
Manufacturing, Building Products, Smart Metering, Power Management, Internet Marketing,
Experiences & employee engagement, Retail Vouchers, Internet Security, Business
Transformation and Healthcare.
In recent years Guy has specialised in working with sales teams by training, guiding and
mentoring them through a particular challenge or brief. The focus has always been on defining
the strategy first and then delivering that strategy through face-to-face client engagement with them

Mike is an expert in improving sales performance. An accomplished interim Sales Director and Managing Director with more than 30 years hands-on experience across Telecom, Technology and Industrial sectors in Europe and the Middle East. Over 15 client companies transformed – with revenues between £10m - £400m and sales teams of 2 to 250 people.
Achievements include:
 Built a multi-million dollar business across the Middle East from nothing in less than 3 years
 After 4 years of decline, in 12 months turned around the UK subsidiary of a Swiss company –
followed by sustained double-digit sales growth
 Developed and implemented, from scratch, an entire sales programme for 110,000 business
customers of a former state-owned monopoly in Eastern Europe with outstanding results
 Series of rapid turnarounds of acquisitions in Belgium, France, Denmark and Ireland for a
pan-European service provider
He converts the high-level strategy into the reality of the day-to-day sales operation. His work is done when the change is embedded and the organisation operates at the required higher level of performance.

This weeks’ guest is Mick Paddington, Director of LimbicLogic.



After many years of working in senior marketing roles in the technology sector and seeing companies could be run and managed better, if only people were put at the centre of decisions, Mick decided to do something about it. But, rather than put himself front and centre as some sort of business guru with all his recommendation’s being anecdotal, he decided to use an evidence-based approach and see what research and science was telling us about best practices in the workplace.



After taking a Masters in Occupational and Business Psychology Mick founded his own consulting firm – LimbicLogic - to provide the insights and advice that really makes a difference to businesses like yours. LimbicLogic is built around getting the best people in and getting the best from those people - creating high performing teams and effective leaders. People are at the heart of every business - they’re responsible for your success, your culture and the future growth of your company. A great idea is nothing without great people.


At LimbicLogic Mick and his team use a combination of real-world business experience and evidence-based psychological techniques to help your organisation create the right environment for people to flourish.

Michael Short, Founder of Culture Works Consulting, uses Executive Coaching with his business experience to support others achieve great leadership and cultural change, he is also an Agile Coach, a Gallup Strengths Coach and certified GCIndex practitioner. For his clients Michael identifies the key priorities and challenges, working for innovative and workable solutions. These are honed by bringing critical listening, high-level understanding of leadership development as well proven and assured cultural evolution skills, from business expansion to turnaround and enterprise development.

Michael has delivered, written, presented on Cultural Change and Agile for a decade, as a published author he was at the forefront of the Agile Culture movement founding a leading agile business’s consultancy deploying Culture and Executive Coaching.

Brendan began his career with IBM as a Systems Engineer before moving into a sales role for mainframes and related products as an account manager in the financial services sector.



After making the transition to a leadership role, as Global Head of Sales, Brendan led a team of 30 with a focus on revenue growth, sales process, commercial model, collaboration and sales operations. As EMEA Sales Director he was responsible for an 8 figure revenue and 185 staff across sales, account management, customer service and product management.



Now running his own business development consulting business, Brendan works, on an interim basis, to assist founders and directors of high-growth and established SMEs to improve their market entry and sales performance by applying the subscription sales and collaboration experience he gained in global companies. Brendan works with companies who want to:

• Scale-up their sales approach, especially those founders who want to create or develop a sales team.
• Revive sales performance, especially where it’s flagging and sales team targets are not being met.


To find out how Brendan can help your business please contact him directly on [email protected]



For more information about Sales Code Coaching services please email [email protected]

Mike’s career development has been diverse, but the experience gathered from all of these roles is what’s made him the leader he is today. From serving in the British Army for a number of years to Operations and Marketing at ICL/Fujitsu Siemens onto Sales leadership positions within the IT market, Mike has been on a fantastic journey. Whilst the roles may have been different, one thing that has never changed throughout are his core values – he believes in giving 100% to any role/activity in which he engages; and do whatever it takes to get the best out of individuals and teams when they show similar commitment.

Nick has 14 years’ experience of selling enterprise software in the technology, life sciences & telecoms sectors. He has also spent 17 years as a highly successful Sales & Psychology Coach with The Complex Sale, Mind Gym, Pareto Law & Toshiba TEC. His current position as Sales Enablement Manager with Matterport allows him to keep up to date with all the challenges of selling in the fast-moving technology sector.



Nick enables people to step back from how they "Think & Behave". Psychologists agree that we might do this more regularly. After all, we’re "Creatures of Habit". His challenge to Salespeople & their Leaders is to encourage them to consider bravely how they think - & then address whatever behaviours need changing.

Nick is fluent in Spanish & French and is an Amateur Actor, Public Speaker & Published Author.