Sales Culture

Great conversation with DUBB Founder, Ruben Dua a video communication platform.  The DUBB platform easily allows you to create videos from Linkedin, Gmail, or your CRM.

Key Topics

Hero's of tomorrow

The Fake Smile Culture

Leveraging Video to grow your business

Add: Why SalesCulture - Crazy Stutter Plug

Minutes

1:00 - Backstory DigiMarCon event

2:00 - Focus on Deep

5:00 - Massive problem communication

6:00 - Ruben's backstory

7:00 - DUBB value prop

8:00 - Sales Alpha Culture

10:30 - DUBB Sales Funnel

11:30 - Women in Sales

13:00 - Hubspot Startup Program

14:00 - Sales Culture WHY AD spot

19:50 -Paradigm Shift

21:00 - The Fake Smile

22:00 - Empathic Sales professional

Connect with Ruben directly [email protected]

Connection Loop DUBB Podcast: https://apple.co/2LePiDo

Instagram: https://www.instagram.com/dubbapp/

LinkedIn: https://www.linkedin.com/company/dubb/

Apply for HubSpot StartUp - http://bit.ly/2MCeeI9

My thoughts on how to avoid the podcast fade with these 3 podcast strategies.  

Problem: With over 700k active podcaster, how do you avoid dropping off  

Solution:

Series - Based around events or trends in your business - "healthcare series"

Event / Tradeshow - interview speakers

Narrative - story around company - Inside Trader Joe's

Connect Linkedin: https://www.linkedin.com/in/joealexlemon/

Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/

Need podcasting services? [email protected]

Reach out directly at www.SalesCulture.work

Late night cigars in San Jose and my thoughts in humanizing business

Let's Connect

Connect Linkedin: https://www.linkedin.com/in/joealexlemon/

Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/

Interested in learning more about our podcasting services? [email protected]

Reach out directly at www.SalesCulture.work

Love how Himanshu Gupta, CEO and Borna Poursheikhani, Chief of Staff at Climate AI are leveraging podcasts to focus on long-term brand strategy.  Show Links Climate AI - https://www.climate.ai/ Himanshu LinkedIN - https://www.linkedin.com/in/himanshu-gupta-83477a17/ Borna LinkedIn - https://www.linkedin.com/in/borna-poursheikhani-5a6aab108/

Let's Connect

Connect Linkedin: https://www.linkedin.com/in/joealexlemon/

Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/

Interested in learning more about our podcasting services? [email protected]

Reach out directly at www.SalesCulture.work

Entertaining and Educational conversation about the State of Medical Cannabis with Dr. Sherry Yafai.

Show Notes

Dr. Sherry Yafai: [email protected]

Dr. Sherry Yafai LinkedIn: https://www.linkedin.com/in/sherry-yafai-118184bb/

October 5th Educational Conference on Medical Cannabis: https://thereleafinstitute.com/conferences

Discount Code "Group 50"

CBD Reduced Craving and Anxiety in People with Heroin Disorder by Dr. Hurd:http://bit.ly/2KDKYgy

Let's Connect

Connect Linkedin: https://www.linkedin.com/in/joealexlemon/

Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/

Interested in learning more about our podcasting services? [email protected]

Reach out directly at www.SalesCulture.work

Enjoy this conversation with Brian Chernick and Alec Ploof from Photo Booth Supply Co during the DigiMarCon event in Santa Monica about the future of retail and moving from Fortune 100 to startup land.

1 min My thoughts on staying multidimensional

5 min - Origin Story Brian & Alec

10 min - PhotoSupply Co Overview

11 min - Motivation to getting into startups

13:20 min - Retail vertical

16:45 min - Death of traditional retail

20:40 min - What is the cost?

26:05 min - Bar / Restaurant vertical

31:15 min - What is the ROI

35 min - Alec Ploof Closing

Links

IG Photo Booth Supply Co: @PhotoboothSupplyCo

Brian Chernick IG: @chernickov

Brian Chernick Linkedin: https://www.linkedin.com/in/brianbchernick/

Alec Ploof IG: @AlecPloof

Alec Ploof LinkedIN: https://www.linkedin.com/in/alec-ploof-830712188/

Website: PhotoBoothSupplyCo.com

Learn More: SalesCulture.work

Int is episode, I review the top podcasting advertising options and why....  

Hard to reach demographic

63% of listeners said they purchased from podcaster - http://bit.ly/2Y38OMv

higher income 45 over $75K 16% over $150

18 - 35 listener

Pre-Roll Programmatic vs Live Host Read

Spray and Pray - Pre-rolll all day

Sniper Rifle - Live reads if you're 

CPM - downloads within 30 days 

Only paying for 30day reach

Depends on genre (focus more on audience, not genre)

A lot of cross pollination 

Business guys like comedy

The cost range of a typical 30-second podcast ad spot is somewhere between $10 and $50 (per thousand downloads). 

B2B demand higher CPM upto $50

Proven market

Reputation Matters

4, 8, 12 episodes

Links and CTA in show notes

Loop back to social media (Linkedin Ad spend with podcasting) 

Marketplace 

Spotify - http://bit.ly/2Y1LbUk

PodcBean - http://bit.ly/2Y1T6kI

Let's Connect

LinkedIN  - https://www.linkedin.com/in/joealexlemon/

DigiMarCon - https://digimarconwest.com/

SC Website: https://salesculture.work/

I'm taking a break from the podcasting advertising guide to discuss why we listen to podcast.  

Let me know if you agree with these 3 reasons.

Let's Connect

Joe Linkedin: https://www.linkedin.com/in/joealexlemon/

Website: https://salesculture.work/

SC Instagram: https://www.instagram.com/joealexlemon/

Today's episode I'll discussing choosing the right format for your podcast sponsorship...  Enjoy 

Podcast listeners are among the most engaged and loyal audiences ever. The nature of the medium means that podcast hosts speak directly into our ears for over 30 minutes at a time, and many listeners build a strong affinity with the content and show host. 

Step 2: Categories of Podcasting

Pre-roll 15 to 30 secs / start

Mid-roll 45 to 1 min / live reads

Post-roll 15-30 sec / end

As a general rule, mid‐rolls are the most expensive (I'll talk cost later)

The traditional success metrics are impressions and downloads per show.

Let's Connect

Joe Linkedin: https://www.linkedin.com/in/joealexlemon/

Website: https://salesculture.work/

SC Instagram: https://www.instagram.com/joealexlemon/

Welcome to a new series on Podcast Advertising.  Let's start with creative...   

What about the creative?

The advice we give to brands on the creative is to give latitude to the podcast hosts to craft a message that they think will resonate best with their audience.To achieve this, we recommend providing a set of talking points (not a script) which should be structured as follows:

Start with a personal story

Discuss the benefits and outcomes of the product or service

Close with the call-to-action

Your talking points should highlight any must-have content such as your website or key information about the product or service being promoted.

One of the most attractive aspects of the podcast ad medium is the low effort and cost of entry on the creative side 

Let's Connect

Joe Linkedin: www.linkedin.com/in/joealexlemon/

Website: salesculture.work/

SC Instagram: www.instagram.com/joealexlemon/