The sales process within the hunting industry may be more complex than you thought. The items on Cabela’s shelves and Academy’s floor don't just appear from the manufacturer. A lot of business and several companies are involved before they get there. Aaron is a well known player in the product rep industry and is currently a principal owner at Schooler and Associates. He represents the outside sales force that works on behalf of manufacturers to get their products into the doors of dealers and box stores. Derrick and Aaron talk about the trends in the hunting industry, how COVID-19 and the following challenges have affected inventory levels, and how rep groups help companies in the outdoor industry gain traction and grow. Aaron has been a valuable ally for Horizon Firearms and brings a lot of industry knowledge to the table. 

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On The Horizon episodes brought to you by:
Horizon Firearms
Texas Ammunition
iota Outdoors
Stiller
22 Creedmoor

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Video version available on Horizon Firearm's YouTube Channel and Rumble Channel.

On The Horizon podcast: Founder of Horizon Firearms Derrick Ratliff gathers guests to share and discuss outdoor industry expertise and memorable hunting adventures. Favorite topics include long-range shooting, custom rifles, 22 Creedmoor, outdoor experiences, and from time to time some family talk and life lessons.