Alex helped start Understory to be a premier growth partner for Saas companies by helping them drive quality leads through a unified approach.
Understory started as a side hustle, but recently grew so much that he went all in!
Connect with https://www.linkedin.com/in/alex-fine-680658135/
Takeaways
• How to balance your side hustles with a full-time job
• Identifying your ideal customers
• How to use Clay for outbound
• Power of LinkedIn in personal branding and inbound leads
Chapters
00:00 Introduction and Background
01:13 Starting Understory
07:16 Ideal Clients for Understory
09:16 Paid Ads vs. Email for Lead Generation
10:37 Setting Expectations with Clients
21:12 Using AI in Copywriting
23:39 Influence of LinkedIn Brand on Business
32:10 Advice for Starting a Business