🎙 NEXT.io Podcast #236 Sam Sadi, CEO of LiveScore GroupSam Sadi sits down with Pierre Lindh to discuss the challenges and opportunities in the online sports betting industry, emphasizing the need for innovation and strategic advantages to compete with established brands, particularly in regulated markets.⏰ Timestamps 00:00 - Intro00:17 - Sponsors message01:38 - Sam’s 30-year journey03:31 - Building Bwin Interactive Entertainment06:07 - The origins of LiveScore09:58 - Why LiveScore launched its own sportsbook15:27 - Competing in the UK18:00 - Why most media-betting integrations fail20:32 - Simplicity vs complexity: is betting too confusing for new users?23:35 - Why customers adapt faster than you think25:31 - Why niche sportsbooks rarely succeed in regulated markets29:58 - DFS as the starting point33:11 - LiveScore’s product philosophy: match 80%, innovate the rest34:37 - The capital and access problem in U.S. regulation37:18 - Trend 1: Southeast Asia’s unspoken potential44:49 - Trend 2: The real AI transformation57:30 - Trend 3: Innovation vs Incrementalism01:09:54 - Trend 4: The black market problem01:21:41 - Can cutting off suppliers beat the black market? Why it’s short-term thinking01:26:34 - Why the industry’s future might mirror the AI arms race01:32:04 - Closing remarks🔔 SUBSCRIBE TO THE PODCASTYouTube: https://www.youtube.com/@nextdotio Apple: https://podcasts.apple.com/us/podcast/next-io-podcast/id1515442333CONNECT WITH NEXT.IO✩ Website - https://next.io/This episode of NEXT.io is brought to you by:Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/