Same Side Selling Podcast

Craig Ross and I discuss the mistakes organizations make when it comes to teams, how leaders and teams need to operate together, and how to build, strengthen and achieve great things alongside your teammates.

Listen to this episode and discover:

> The human imperative and how to commit to it as a team.

> Why leaders need to be developed within the team.

> The "dirty fish tank model" and its ineffectiveness.

> Why teams need to be specific when thinking about success.

>What a common vision looks like for a team.

> The importance of energizing your employees.

And so much more…

In this episode of the Same Side Selling podcast, Lisa Leahy and I discuss the importance of customer loyalty and satisfaction, how to avoid dangerous mistakes when it comes to advocacy, and the four ways to build a lasting relationship with your customer.

Listen to this episode and discover:

> Why clients need to be engaged every step of the way.

> The importance of asking the right questions of your customer.

> What being on the same page looks like for both the client and the seller.

> Why you need to be setting timeframes and clear expectations.

> How to increase your referrals.

> The four most effective ways to gain customer trust and loyalty.

And so much more…

On this episode of the Same Side Selling podcast, I share strategies that you can use to steer conversations about the competition in a way that is beneficial for your business, while still maintaining a positive rapport with the client.

Listen to this episode and discover:

> How to speak to clients who want to compare your business to a competitor.

> Why it is your fault that the misconception about your business exists, and why that is great news!

> How to get an edge on your competitors without being negative.

> Why you don't necessarily need to be at the pinnacle of the pyramid to still earn business.

> And so much more…

Pete Williams and I discuss the big mistakes people make when trying to grow their business, how to effectively plan for business growth, and the 7 key areas you need to focus on.

On this episode of the Same Side Sellig podcast, I sit down for a conversation with author Jon Denn. We discuss the biggest and most harmful mistakes people make when it comes to attempting to achieve their goals, how you can begin to be and stay organized, and how to best maximize your time at work. We hope you can begin to implement some of these methods into your business and that you will see real results soon.

On today's episode of the podcast, I talk with Matt Kazam, a headlining comedian in Las Vegas who has spent over 30 years honing his craft. Matt shares how to inject comedic instincts into your business, the misconceptions of comedy in the sales world, and how to come up with jokes that work every time. 

One thing that Matt and I discuss in depth is the necessary formula for creating the perfect joke for your business needs. It starts with storytelling. Matt says that is is extremely important to look for stories that make you human, and evoke commonality, not superiority.

Matt expands on this, saying "People hate information but love listening to stories. What if you could blend the two? Everyone has funny, common stories and they can relate!"

I know that you're going to enjoy listening to our discussion today, and I hope that you can take Matt's advice to utilize humor and comedy in your own business!

Listen to this episode and discover:

- The biggest misconceptions about humor in business.

- How comedy can be modified for marketing, sales, etc.

- Why the best jokes embrace commonality, not superiority.

- Why Las Vegas is changing so rapidly, and how comedy is taking on new forms.

- The true science of jokes and storytelling.

- And so much more…

Learn more at https://www.ianaltman.com/same-side-selling-podcast/

In this episode, I share some of my best strategies and methods for establishing, growing, and maintaining an effective business pipeline in the sales world, which leads to a more successful business.

Jill Konrath and I discuss why salespeople are so exhausted and weary all the time. She shares helpful insight and advice for ways to get your productivity back on track, so you can work more effectively.

Discover more at https://www.ianaltman.com/same-side-selling-podcast/

On this weeks' edition of the podcast, I speak with repeat guest, founder and CEO of Chief Listening Officers, Bob London. Bob and I discuss some of the marketing tactics, that somebody somewhere thought was a good idea, that actually don't build trust but instead repel your customers.  Our hope is that you will listen to these "mistakes" and decide to go a different, more successful, direction in your marketing.

On this week's podcast, I speak with legendary speaker and multi-best-selling author, Mitch Joel. Mitch is the President of the Mirum Agency, a global digital marketing agency operating in close to 20 countries with over 2,000 employees, and he is regarded as one of the experts and pioneers when it comes to digital marketing.

Mitch and I talk about the biggest mistakes brands make when using technology (like they never have before), how you can make sure that your content stands out over other people, and what the difference is between someone that you sold to and a customer.  We also go over how visible your technology should be to your clients, and the specific brands who are doing this really well that you can emulate.