Sandra Howe, an award-winning technology expert, joins us to discuss the effectiveness of pairing good timing with collaboration.

The need for innovators willing to work with each other rather than against is progressing. Thanks to the swiftly changing technology market. The necessity for broadband internet is ever-increasing, especially in recent years, due to people’s increased need for it during and since the COVID-19 pandemic. Due to the elasticity of the industry, Sandra stresses the importance of having a hub of innovators to discuss key aspects of leadership, standards, and new technologies.

The difference between a good idea and a great idea is rarely the idea but rather the timing. Companies often choose the wrong time to release new products or services. Poor timing can be detrimental to a good idea. Paired with having the right timing is engaging in effective collaboration. Having a good team or partnership to discuss and adequately vet an idea or product through trials and experimentation is vital. Using these trials to learn what adjustments need to be made or how consumers react is critical for success.

Sandy says that the best way to prepare for the unexpected is to perform trials, listen to consumers, and make the necessary adjustments based on the findings. Being persistent and taking the time to listen goes a long way.

Being able to adapt quickly is critical in the changing market. With the constantly changing market, it is incredibly challenging for companies to stay ahead of the curve. Sandra advises innovators to keep things simple, listen to consumers, and be willing to adjust to their demands.

Sandra Howe currently serves as an Independent Director on the Minim board of directors, as well as the Chair of The WICT Network Global Board, the board of directors for NCTA – The Internet & Television Association, and the board of the Society of Cable Telecommunications Engineers (SCTE) Foundation as an advisor on the investment committee. Sandra is also a former Technetix EVP. Sandy graduated from Pennsylvania State University and has received numerous industry awards: Cable TV Pioneers, Multichannel News’ Wonder Woman, CableFAX’s Top Women in Technology, The WICT Network Carolinas Carol A. Hevey Leadership Award, and NAMIC Carolinas EPIC in Technology.

To know more about innovation timing and collaboration, listen to: Sandra Howe on Innovation Timing and Collaboration.