Tune in to hear:

- Saundra really balances being warm and welcoming with a great deal of candor. How has this served her professionally over the years?

- How do people find the strength of will and confidence to call their clients out on behavior that is incongruent with their goals if their designations alone don’t provide this confidence?

- Saundra has created two certificate programs - Financial Fitness Coach and Accredited Personal Finance Coach. What are the most unexpected parts of these programs and what is missing from most advisor education?

- Excavating your own skeletons can be so challenging. How does Saundra undertake this process with financial professionals in a way that is appropriately deep but also doesn’t scare them off?

- In terms of building client rapport - what do financial professionals do well, where do they fall short and how can we improve as an industry?

- How can advisors start taking small steps to put themselves in a mindset that better prepares them to handle the emotional nuance required to effectively meet their clients where they are?

- What changes would Saundra hope to see in the coming decade in how financial professionals are educated and how they serve their clients?

Compliance Code: 2618-OAS-9/20/2023

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