Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads. I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic to the podcast's back catalog. With actionable advice and a touch of humor, I  encourage podcasters to think outside the box and make the most of their existing content. Tune in as I share valuable insights and expert tips to help podcasters navigate this recurring challenge. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Podcast Promotion 101 Launching a Podcast in 2021 Do I Need A Website For My Podcast? How Long Does it Take to Grow Your Podcast Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  

Say No to Reruns: Increase Your Podcast Downloads with this Smart Strategy

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson

Technology

Tech News

Podcasting

Gadgets

Software How-To

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences  When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.  However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less).  This means you will have two versions of your show. One for video and another for audio. When You Said, "Let's Add Video" If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right? Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money).  YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media).  Consequently, you need two different strategies if you don't want to waste your time.  With video, people are measuring STV (seconds to value). In other words, get to the point. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Power of Podcasting Network This podcast is part of the Power of Podcasting Network.

Why One Size Doesn't Fit All in Podcasting

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I offer practical advice on handling the decision to shut down your podcast and ways to retain your audience's support during this transition.  What happens if you quit paying your podcast host? How to shut down one show and move to another How to rebrand your show How to archive your files for free.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music    

Steps for Properly Shutting Down Your Podcast and Moving Forward

I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedicated audience and multiple streams of income can lead to a financially sustainable career. From ticket sales to merchandise and personal interactions at their merch booth, Pure Prairie League makes a living and has done so for 50 years. I'll highlight the importance of passionate fans and the idea that even 1,000 true fans can make a significant difference.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Pure Prairie League Aimee 1000 True Fans Profit From Your Podcast  

Leveraging Your True Fans for Podcast Revenue Growth

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart. I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity. Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant   Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  

Networking over Pitching: The Smart Podcast Strategy

Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Show Castmagic Capsho Swell Podsqueeze  Chapter Markers: 00:00:00 - Opening  00:00:52 - AI is Handy BUT  00:02:17 - Your Episode Title is a Promise  00:04:57 - Who is Asking for Information About Your Mom?  00:05:18 - What is the Benefit of This Episode?  00:07:23 - Join the School of Podcasting 

Say No to Reruns: Increase Your Podcast Downloads with this Smart Strategy

Download our free app to listen on your phone