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Scaling High-Integrity Nature-Based Carbon Removal with re.green
Marcelo Medeiros, co-founder and CEO of re.green, joins Climate
Rising to discuss how his company is restoring millions of hectares of
degraded land in Brazil’s Atlantic Forest and Amazon biomes by producing
high-quality nature-based carbon removal credits.
Marcelo explains how re.green combines data science, forest
restoration, and long-term land ownership to deliver durable carbon
sequestration—and why they chose a for-profit model to scale impact. He
discusses price transparency, quality verification, and how re.green is
preparing for a future where compliance carbon markets may accept removal-based offsets from nature-based solutions.
Marcelo also shares how winning the Earthshot Prize brought global visibility, how AI is improving ecosystem planning, and how the company
works with clients like Microsoft and Telefónica under long-term offtake
agreements.
This episode is a part of our Global South series. Explore
more episodes at climaterising.org.
View all episodes
By Harvard Business School Business & Environment Initiative
4.6
7676 ratings
Marcelo Medeiros, co-founder and CEO of re.green, joins Climate
Rising to discuss how his company is restoring millions of hectares of
degraded land in Brazil’s Atlantic Forest and Amazon biomes by producing
high-quality nature-based carbon removal credits.
Marcelo explains how re.green combines data science, forest
restoration, and long-term land ownership to deliver durable carbon
sequestration—and why they chose a for-profit model to scale impact. He
discusses price transparency, quality verification, and how re.green is
preparing for a future where compliance carbon markets may accept removal-based offsets from nature-based solutions.
Marcelo also shares how winning the Earthshot Prize brought global visibility, how AI is improving ecosystem planning, and how the company
works with clients like Microsoft and Telefónica under long-term offtake
agreements.
This episode is a part of our Global South series. Explore
more episodes at climaterising.org.
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