A conversation with Dani Whitestone, Co-Founder of TurboLaw Software.   Dani is an entrepreneur at heart.  We touched on many topics such as:

1. The journey of switching to a SaaS model and scaling the growth of the company (all bootstrapped)!

2. Investing in a culture focused on customer success early on as a growth strategy, including keeping direct connections with customers.

3. All things around hiring and making difficult employee decisions.

4. Lessons learned, mainly spend money wisely - don't throw money at problems!

You can connect with Dani on LinkedIn.

Loreen Dinkelacker is a recruiter who primarily works with small to mid-sized SaaS companies focusing on under-represented groups in technology. 

We specifically cover:

1. How Diversity & Inclusion impacts the bottom line

2. Recruitment, diversity, culture and values - how to tie these together to find the best talent

3. What is a structured interview and why it's important to incorporate into your process

4. Learn to understand diversity as a value in your business

To learn more about The Atlas Group, visit their website. 

You can contact Loreen on LinkedIn.

Book recommendation: Success Through Diversity: Why the Most Inclusive Companies Will Win by Carol Fulp.

Stackby takes the best of spreadsheets, databases and
business APIs together in a single collaborative work management platform.

Struggling to manage data with multiple spreadsheets?  You don't want to miss this episode with Rachit from Stackby.

We specifically cover:

1. Rachit's journey and how Stackby uniquely delivers value as a horizontal product.

2. Using Standard Operating Procedures (SOPs) to autmate onboarding and other processes to deliver the best customer experience.

3. Customer feedback and measuring NPS is important to Stackby.  Through various online communities and surveys, they collect valuable information to continue to improve.

4. Rachit shares his lessons learned - specifically why patience and execution are so important.

For more information go to Stackby  or connect with Rachit on LinkedIn.

Hiring the right people are key to a successful company.  In this episode, I talk to Neha Naik, CEO and Founder of RecruitGyan, about the importance of recruiting, especially for startups.

We specifically cover:

1. Neha's process of working with  early startups - including streamlining the recruitment process, identifying hiring priorities and creating the positive experience startups can provide to onboarding new employees.

2. How to overcome recruitment challenges and  and why your company  brand is important when approaching  candidates.  

3. Why patience, perseverance and focus are important for founders when going through the hiring process.

For more information, you can go to RecruitGyan or contact Neya at [email protected].

In this episode, I talk to Jeroen Corthout.  Salesflare is the smarter, modern day CRM tool for small businesses.

Here are just some of the highlights of our conversation:

1. Salesflare's mission to help sales people focus on their customers instead of their software with a very easy and automated system.    Jeroen talks about why it's so important for SaaS companies to compete on providing a better customer relationship.

2.  Jeroen walks us through the Salesflare customer onboarding process.  It's an interactive walk-through with a setup guide and a sequence of emails to track your setup process. 
 There is a library of YouTube videos to help customers get the most out of Salesflare.

3.  Jeroen shares his lessons learned including why it's best to do things manually before automating and scaling quickly. 

4. Lessons Learned - it's better to do things manually first to learn the process before you automate and scale quickly. 

5. Key market trends with AI and what's next for Salesflare.

To learn more, go to the Salesflare website.   You can also connect with Joroen Corthout on LinkedIn.

In this episode, I speak with Lloyd Yip who is  the Founder of Attract & Scale.  Their focus is helping startups,  including agency and SaaS companies, scale by building organic growth engines.   Imagine being able to acquire users and customers without needing to do annoying manual & cold outreach,  or needing to spend a boatload on ads. That's what Lloyd is all about!

We dive into:

1. Organic growth -  what is it and why it's important to build this as a foundation, including focusing on optimizing 1 organic channel first.

2. Why it's important to the develop a robust foundation of operations to onboard customers and employees before you  start to scale for growth.

3. Lessons learned - Be iterative in your messaging and consultative in your sales process to focus on helping your customers.

4. What's next for Attract & Scale
 
For more information, go to Attract & Scale.   You can reach Lloyd on LinkedIn
or email him at [email protected].

LinkedCamp is a high-tech marketing automation tool for LinkedIn that helps businesses expand their social networks, connect with prospects and move them along the sales funnel completely on auto-pilot.

Highlights from my conversation with Arslan include:

1. How LinkedCamp is making prospecting and engagement easier for businesses on LinkedIn through a quick onboarding process.

2. Using customer feedback to improve LinkedCamp features including integration with various tools. 

3.  LinkedCamp plans to expand marketing automation and help customers minimize manual work.

You can contact Arslan Nasir on LinkedIn or Twitter.

You can learn more about LinkedCamp on their website.

Need help optimizing and automating your customer onboarding experience and process?  You'll want to listen to this week's episode with Sai Arora from Simplemnt.

Highlights from our conversation include:

1. Current onboarding challenges such as keeping customer accountable, capacity planning for your resources and streamlining the onboarding process.

2. Key lessons learned from customer interviews and research during the early stages of Simplemnt.

3. Current trends in customer experience and how Simplemnt is a strategic value add partner for B2B companies.

For more information, follow Sai Arora on LinkedIn or Twitter. 

You can also go to the Simplemnt webiste.

In this episode, I talk to Raj Goodman Anand, founder of Goodman Lantern.  You'll hear about his background which includes being a startup founder multiple times, raising capital and taking one venture from zero to acquisition.   

Highlights of our conversation include:

1. Goodman Lantern's social mission of giving back by hiring more women to help reduce gender inequality in the technology industry.

2.  Tips for running a company remotely, specifically the planning and processes required for growth.

3.  Raj shares his lessons learned, specifically around thinking about the long-term vision.

4.  The speed of change in the online world and how we cannot forget the importance of in person meetings and communication.

For more information, go to Goodman Lantern or find Raj on Linked In.

Bootstrapping your startup?   You don't want to miss this episode with Jeremy Lessaris.  Jeremy is an entrepreneur and founder, CEO in Design, SaaS, BevTech and Fintech.  He has built & sold 6 Companies in Tech, SaaS, Payments & Healthcare (as of 2019).

Jeremy is the founder and CEO of Designed.co which is a subscription-based graphics design operations team. 

In this episode we talk about:

1. How Designed.co's model provides high-quality design work without the high agency design costs.

2. Building a scalable business model that focuses on profitable growth at the expense of revenue growth. The focus is on slow and steady growth that is both sustainable and profitable.

3. How Jeremy leveraged his manufacturing background to focus on enhancing timelines and measuring KPI's using the software they've built that has tracked a wealth of data that can be analyzed and leveraged.

4. Lessons learned for startups, especially those that are bootstrapped.

For more information, go to Designed.co