In this episode, we sit down with Scott Tieman, Global Head of AdTech & MarTech at Star, to explore how generative AI is reshaping agency-brand relationships, transforming commercial models, and redefining value propositions in the creative industry.

How generative AI is reshaping agency-brand relationship: https://star.global/posts/generative-ai-in-creative-economy/

Star: star.global
Scott on LinkedIn: https://www.linkedin.com/in/tieman/ 

About Star:

Star is a global technology consulting firm that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys. Star’s unique approach helps rapidly expanding startups and established enterprises reach their endgames while prioritizing empathy for the end-users, society, and the planet.