Holyrood Sources

Scottish Voters Focus Group: Swinney, Sarwar, Starmer & Farage Assessed


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Voters in Falkirk, one of Scotland’s key constituencies, give their brutally honest verdict on the politicians who will shape the 2026 Scottish Parliament election.

In this special episode of Holyrood Sources, we partner with polling experts More In Common to bring you a rare focus group of Labour 2024 voters — now drifting towards the SNP, Reform UK, or undecided.


🎧 You’ll hear unfiltered views on:

  • John Swinney and whether the SNP has “lost its way”
  • Anas Sarwar and Labour’s Westminster problem
  • Sir Keir Starmer’s leadership, trust, and the winter fuel payment backlash
  • Nigel Farage and Reform UK — and why his brand may be “detoxified” in Scotland
  • The issues voters care about most: cost of living, NHS waiting times, education, immigration, and trust in politics
  • Hosts Calum Macdonald, Geoff Aberdein, former Chief of Staff to Alex Salmond and Andy Maciver, former Director of Communications for the Scottish Conservatives are joined by Luke Tryl, UK Director at More In Common.


This episode takes you inside the minds of undecided Scottish voters — and shows why the next Holyrood election could be far closer than many expect.


📩 Join the conversation:

WhatsApp us on 0333 404 6507 or send a voice note to feature in a future episode.

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