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Social media moves fast. It can feel overwhelming to keep up with, especially when you're running a product business. But staying ahead of the trends doesn’t mean spending all your time online.

I sat down with Janine Hardy, freelance social media manager and owner of Connected Inspired, to cut through the noise and highlight what actually matters in 2025. We’re talking short-form video, TikTok Shops, and how user-generated content (UGC) can do the heavy lifting in your marketing.

Janine also shares practical strategies for using automation and working with the algorithm instead of against it. And if you’ve been struggling to make Instagram Stories work for your business, she has some advice you won’t want to miss.

If you’re ready to get more strategic with your social media, Janine will be teaching inside the Resilient Retail Club membership during the first week of March. It’s the perfect chance to dive deeper and get hands-on guidance for your business!

[00:00] How to Make Social Media Work for You in 2025 with Janine Hardy

[02:41] What small businesses need to know about 2025 social media trends

[07:17] What retailers should look for in UGC creators

[10:35] Is there such a thing as a sustainable social media presence?

[15:03] The best way to use AI and automated for social media

[19:34] The most common social media mistakes small businesses make