The E-wallet space is extremely competitive and crowded with as many as 40 players in Malaysia despite the high penetration rate. But with the high acquisition cost, who will be left standing? We speak to Effendy Shahul Hamid, Group CEO of Touch 'n Go Group on how he intends to maintain their share of the market and is the company, Malaysia's first unicorn?

Image Credit: Touch 'n Go Group

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