S02E207

Asking Reflective Questions in Coaching with Sean Swetnam | Samson Strength Coach Collective

On the latest edition of the Samson Strength Coach Collective, we sit down with Sean Swetnam, Assistant Director of Football Performance at UCLA. In this episode, Sean shares his path from private sector training to coaching at a Power Five program—and how that journey shaped his approach to athlete development.

We dive into how to support athletes during identity transitions, why relationship-building is crucial to performance, and how asking the right questions can create breakthrough moments. Sean also details the innovative fine system he uses to create accountability among coaching staff and how he balances technology with personal connection in the weight room.

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Topics Covered:

• Transitioning from private sector to collegiate athletics
• Identity crises and mental health in athletes
• The role of soft skills in coaching
• How to build trust and communication
• Balancing tech and human connection in performance coaching
• Creating accountability through a staff fine board
• Relationship-driven coaching culture at UCLA
• Coaching consistency and leadership under change

Keywords: Sean Swetnam, UCLA, strength coach, athlete identity, coaching culture, collegiate athletics, sports performance, relationship building, soft skills, football performance, trust in coaching, coaching communication