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Season 7 | Ep28 - Jonathan Berry on how building his LinkedIn brand has attracted lawyers from across the Middle East and converted into serious revenue!
On this week's show, I'm joined by Jonathan Berry, the director of the Middle East region for Robert Walters Group.
I’ve known him for five years and have been working with him for four years.
Jonathan was the first staff member at Robert Walters to join my bootcamp. And I'm now working with over 700 recruiters across the Group.
Jonathan came to Dubai after working for Robert Walters in Sydney, and is now running the business in the region.
In this episode, he shares his journey from being a lawyer to transitioning into recruitment and building a successful recruitment desk in Dubai. Jonathan discusses the challenges and opportunities of working in the Middle East market and the impact of COVID-19 on recruitment.
We also reflect on his leadership role and the importance of personal branding in his success so far. Jonathan explains how LinkedIn has translated into revenue and emphasises the need for a long-term strategy rather than a short-term focus.
Takeaways
- Transitioning from law to recruitment requires adaptability and a willingness to learn new skills.
- Building a successful recruitment desk in Dubai involves strategic hiring, building client relationships, and understanding the local market.
- The COVID-19 pandemic significantly impacted recruitment in Dubai, with many jobs being put on hold or canceled.
- Effective leadership involves trust, clear communication, and the ability to motivate and support team members.
- Personal branding is essential for recruiters to establish credibility and attract clients and candidates. LinkedIn provides value by building connections based on shared interests.
- Consistent messaging and content creation on LinkedIn can lead to revenue generation.
- A long-term strategy on LinkedIn is more effective than a short-term focus (Consistency is key)
- LinkedIn can help you get in the room with potential clients and candidates – and keep you there!
- Cultural inclusivity and motivation are important aspects of building and managing teams.
- The Middle East offers exciting growth opportunities for recruitment agencies.
- Consider the balance between personal and professional life when making career decisions.
- Being an intrapreneur within a company like RW can provide support and resources for growth.
A great guy with a refreshing approach to recruitment – take notes, as this is super valuable!
__________________________________________
Episode Sponsor: Untapped
Safe to say, last year was tricky for the recruitment sector globally. Many have had to operate through uncertain times, making tough calls and streamlining where possible.
However, accessing lower-cost resources internationally has proven to be the 2023 cheat code for business performance. But anyone who has tried it knows it’s not easy to get right. That’s where Untapped comes in.
Untapped is one of the hottest companies in the market right now, helping agencies in the UK, US, Middle East and Australia transition to the new world, leverage elite remote individuals and even build whole offshore sourcing and recruiting teams.
They source from the most exciting talent pools on the planet for recruitment staff and embed elite talent into your company to improve diversity, productivity and the cost of your teams. Your UK team will also love the help with some of the repetitive, time-consuming work that lands on their desk, improving their job satisfaction.
They put around 3000 candidates per month through an intense 4-stage interview and online testing process to find the top 1% and secure these people roles in UK agencies doing research, marketing, finance, sourcing, end-to-end recruiting, coordination and account management.
All candidates are benchmarked against UK competency frameworks and are tested for the highest level of communication and language skills.
It’s a simple process: You pay a deposit to kick off the search, they provide a candidates shortlist in 14 days. You can also put people through your own process and then hire perm or on a freelance basis, depending on your needs. They are totally transparent with salaries. Typically, your global talent will earn 30% more than their local benchmark, giving you high levels of motivation and work ethic, but you’ll still pay 70% less than a UK equivalent support. It’s a no-brainer to complement existing teams to handle surplus demand or to ease cost pressures.
If you’re not using this time to rip up your business model and rebuild it with global resources, you are going to fall behind those that do. Due to demand and capacity restraints, they are operating a waiting list at the moment, so be quick to get in touch: www.tryuntapped.com
__________________________________________
Sponsor: Hoxo
Ready to find 25+ warm leads within 7 days on LinkedIn?
As a recruiter, most of the working day is spent chasing people via cold outreach on LinkedIn.
This method is super time-consuming and most people don’t reply because they simply don’t know or trust you.
But it can be different...
If you follow the process in this document you will hack the LinkedIn Algorithm in just 15 minutes per day and drive warm leads whenever you want them.
A warm lead is a person who you can 100% guarantee knows who you are, and what you do and has shown interest in you and/or your services in the past 48 hours.
Over 5000 recruiters around the globe are following this process daily and the results have been amazing!
You can have this too!
Access the Hoxo 20:10:5 guide here: https://bit.ly/3PLjaJY
If you’d prefer to consume this information directly from our Co-Founder & CEO Sean Anderson (the creator of 20:10:5), you can join our free training course now!
Get access to:
- 4 bite-sized training videos that can immediately help you boost business on LinkedIn
- Exclusive access to Hoxo 20:10:5 warm leads tracking template
- Free support from the Hoxo team to help you implement the process and get the results
This course is part of the hugely successful Personal Brand Bootcamp which has seen over 5000 recruiters graduate and drive millions of warm leads and £££ in revenue as a result!
Get free access to the course once you’ve downloaded our guide.
View all episodes
By Sean Anderson
5
66 ratings
On this week's show, I'm joined by Jonathan Berry, the director of the Middle East region for Robert Walters Group.
I’ve known him for five years and have been working with him for four years.
Jonathan was the first staff member at Robert Walters to join my bootcamp. And I'm now working with over 700 recruiters across the Group.
Jonathan came to Dubai after working for Robert Walters in Sydney, and is now running the business in the region.
In this episode, he shares his journey from being a lawyer to transitioning into recruitment and building a successful recruitment desk in Dubai. Jonathan discusses the challenges and opportunities of working in the Middle East market and the impact of COVID-19 on recruitment.
We also reflect on his leadership role and the importance of personal branding in his success so far. Jonathan explains how LinkedIn has translated into revenue and emphasises the need for a long-term strategy rather than a short-term focus.
Takeaways
- Transitioning from law to recruitment requires adaptability and a willingness to learn new skills.
- Building a successful recruitment desk in Dubai involves strategic hiring, building client relationships, and understanding the local market.
- The COVID-19 pandemic significantly impacted recruitment in Dubai, with many jobs being put on hold or canceled.
- Effective leadership involves trust, clear communication, and the ability to motivate and support team members.
- Personal branding is essential for recruiters to establish credibility and attract clients and candidates. LinkedIn provides value by building connections based on shared interests.
- Consistent messaging and content creation on LinkedIn can lead to revenue generation.
- A long-term strategy on LinkedIn is more effective than a short-term focus (Consistency is key)
- LinkedIn can help you get in the room with potential clients and candidates – and keep you there!
- Cultural inclusivity and motivation are important aspects of building and managing teams.
- The Middle East offers exciting growth opportunities for recruitment agencies.
- Consider the balance between personal and professional life when making career decisions.
- Being an intrapreneur within a company like RW can provide support and resources for growth.
A great guy with a refreshing approach to recruitment – take notes, as this is super valuable!
__________________________________________
Episode Sponsor: Untapped
Safe to say, last year was tricky for the recruitment sector globally. Many have had to operate through uncertain times, making tough calls and streamlining where possible.
However, accessing lower-cost resources internationally has proven to be the 2023 cheat code for business performance. But anyone who has tried it knows it’s not easy to get right. That’s where Untapped comes in.
Untapped is one of the hottest companies in the market right now, helping agencies in the UK, US, Middle East and Australia transition to the new world, leverage elite remote individuals and even build whole offshore sourcing and recruiting teams.
They source from the most exciting talent pools on the planet for recruitment staff and embed elite talent into your company to improve diversity, productivity and the cost of your teams. Your UK team will also love the help with some of the repetitive, time-consuming work that lands on their desk, improving their job satisfaction.
They put around 3000 candidates per month through an intense 4-stage interview and online testing process to find the top 1% and secure these people roles in UK agencies doing research, marketing, finance, sourcing, end-to-end recruiting, coordination and account management.
All candidates are benchmarked against UK competency frameworks and are tested for the highest level of communication and language skills.
It’s a simple process: You pay a deposit to kick off the search, they provide a candidates shortlist in 14 days. You can also put people through your own process and then hire perm or on a freelance basis, depending on your needs. They are totally transparent with salaries. Typically, your global talent will earn 30% more than their local benchmark, giving you high levels of motivation and work ethic, but you’ll still pay 70% less than a UK equivalent support. It’s a no-brainer to complement existing teams to handle surplus demand or to ease cost pressures.
If you’re not using this time to rip up your business model and rebuild it with global resources, you are going to fall behind those that do. Due to demand and capacity restraints, they are operating a waiting list at the moment, so be quick to get in touch: www.tryuntapped.com
__________________________________________
Sponsor: Hoxo
Ready to find 25+ warm leads within 7 days on LinkedIn?
As a recruiter, most of the working day is spent chasing people via cold outreach on LinkedIn.
This method is super time-consuming and most people don’t reply because they simply don’t know or trust you.
But it can be different...
If you follow the process in this document you will hack the LinkedIn Algorithm in just 15 minutes per day and drive warm leads whenever you want them.
A warm lead is a person who you can 100% guarantee knows who you are, and what you do and has shown interest in you and/or your services in the past 48 hours.
Over 5000 recruiters around the globe are following this process daily and the results have been amazing!
You can have this too!
Access the Hoxo 20:10:5 guide here: https://bit.ly/3PLjaJY
If you’d prefer to consume this information directly from our Co-Founder & CEO Sean Anderson (the creator of 20:10:5), you can join our free training course now!
Get access to:
- 4 bite-sized training videos that can immediately help you boost business on LinkedIn
- Exclusive access to Hoxo 20:10:5 warm leads tracking template
- Free support from the Hoxo team to help you implement the process and get the results
This course is part of the hugely successful Personal Brand Bootcamp which has seen over 5000 recruiters graduate and drive millions of warm leads and £££ in revenue as a result!
Get free access to the course once you’ve downloaded our guide.
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