On this week's show, Oscar Orellana-Hyder, the Founder of Cordell Partners, shares his journey from being a sceptic of personal branding on LinkedIn to building a successful recruitment agency in the UAE.
I’ve worked with Oscar since 2021. He was a Hoxo client whilst working for Robert Walters.
He went from someone who thought that using LinkedIn was complete nonsense and was billing £350k per year using only traditional methods, to doubling this within 12 months!
All through 100% inbound business, generated via his LinkedIn personal brand.
In late 2023, he decided that he finally had the skills and the confidence to launch his own agency. And his personal brand is still generating business all over the region.
If you're really interested in finding out how a personal brand on LinkedIn can actually pay dividends in terms of revenue, you've got to listen to this episode.
Takeaways
Chapters
00:00 Introduction to The RAG Podcast and Cordell Partners
01:28 Oscar's transformation and launching Cordell Partners
02:52 The name and vision of Cordell Partners
03:49 The importance of family in the UAE
05:41 The influence of family ethics in business
07:34 The niche market of investment recruitment
09:59 Transitioning from corporate recruitment to niche market
11:24 The decision to move to Dubai
13:20 The impact of personal branding on revenue
16:14 Joining Robert Walters and focusing on Abu Dhabi
19:57 The impact of The RAG Podcast and LinkedIn
26:14 The catalyst for starting Cordell Partners
38:11 Setting up Cordell Partners and the vision for the future
45:15 Building businesses from nothing
45:42 Growing the team
46:41 Finding self-sufficient people
47:11 Value of being part of a community
48:08 Future plans and retirement
49:35 Expanding to other regions
50:05 Identity and accents in the region
51:01 Embracing change and transient nature
51:28 Infrastructure challenges
52:25 Living in a transient place
53:19 Future business goals
54:16 Importance of commitment to the region
55:37 Exploring other countries in the region
56:04 Openness to answering questions and helping others
56:56 Sponsor message: Hoxo
__________________________________________
Hoxo Message
Ready to find 25+ warm leads within 7 days on LinkedIn?
As a recruiter, most of the working day is spent chasing people via cold outreach on LinkedIn.
This method is super time-consuming and most people don’t reply because they simply don’t know or trust you.
But it can be different...
If you follow the process in this document you will hack the LinkedIn Algorithm in just 15 minutes per day and drive warm leads whenever you want them.
A warm lead is a person who you can 100% guarantee knows who you are, and what you do and has shown interest in you and/or your services in the past 48 hours.
Over 5000 recruiters around the globe are following this process daily and the results have been amazing!
You can have this too!
Access the Hoxo 20:10:5 guide here: https://bit.ly/3PLjaJY
If you’d prefer to consume this information directly from our Co-Founder & CEO Sean Anderson (The creator of 20:10:5), you can join our free training course now!
Get access to:
This course is part of the hugely successful Personal Brand Bootcamp which has seen over 5000 recruiters graduate and drive millions of warm leads and £££ in revenue as a result!
Get free access to the course once you’ve downloaded our guide.
__________________________________________
Episode Sponsor: Vincere
Vincere’s portals are a quick-win solution for agencies in need of a no-code candidate and client portal. It’s your one-way ticket to attracting top-tier candidates and clients with everything they need in one place.
Easily set up your candidate, client, and job portal straight within your Vincere account and
configure it to your own brand and theme so it feels like you.
You can publish jobs from Vincere’s Job Portal and sync them directly to your website in one easy click. You can also offer candidates a quick and easy job search interface, so it’s made easy for them to find their perfect role.
And for your clients, you can offer them unique logins so they can access everything
they need 24/7, so they can rate and review candidates and arrange interviews.
Find out more on vincere.io/rag
View all episodes
By Sean Anderson
5
66 ratings
On this week's show, Oscar Orellana-Hyder, the Founder of Cordell Partners, shares his journey from being a sceptic of personal branding on LinkedIn to building a successful recruitment agency in the UAE.
I’ve worked with Oscar since 2021. He was a Hoxo client whilst working for Robert Walters.
He went from someone who thought that using LinkedIn was complete nonsense and was billing £350k per year using only traditional methods, to doubling this within 12 months!
All through 100% inbound business, generated via his LinkedIn personal brand.
In late 2023, he decided that he finally had the skills and the confidence to launch his own agency. And his personal brand is still generating business all over the region.
If you're really interested in finding out how a personal brand on LinkedIn can actually pay dividends in terms of revenue, you've got to listen to this episode.
Takeaways
Chapters
00:00 Introduction to The RAG Podcast and Cordell Partners
01:28 Oscar's transformation and launching Cordell Partners
02:52 The name and vision of Cordell Partners
03:49 The importance of family in the UAE
05:41 The influence of family ethics in business
07:34 The niche market of investment recruitment
09:59 Transitioning from corporate recruitment to niche market
11:24 The decision to move to Dubai
13:20 The impact of personal branding on revenue
16:14 Joining Robert Walters and focusing on Abu Dhabi
19:57 The impact of The RAG Podcast and LinkedIn
26:14 The catalyst for starting Cordell Partners
38:11 Setting up Cordell Partners and the vision for the future
45:15 Building businesses from nothing
45:42 Growing the team
46:41 Finding self-sufficient people
47:11 Value of being part of a community
48:08 Future plans and retirement
49:35 Expanding to other regions
50:05 Identity and accents in the region
51:01 Embracing change and transient nature
51:28 Infrastructure challenges
52:25 Living in a transient place
53:19 Future business goals
54:16 Importance of commitment to the region
55:37 Exploring other countries in the region
56:04 Openness to answering questions and helping others
56:56 Sponsor message: Hoxo
__________________________________________
Hoxo Message
Ready to find 25+ warm leads within 7 days on LinkedIn?
As a recruiter, most of the working day is spent chasing people via cold outreach on LinkedIn.
This method is super time-consuming and most people don’t reply because they simply don’t know or trust you.
But it can be different...
If you follow the process in this document you will hack the LinkedIn Algorithm in just 15 minutes per day and drive warm leads whenever you want them.
A warm lead is a person who you can 100% guarantee knows who you are, and what you do and has shown interest in you and/or your services in the past 48 hours.
Over 5000 recruiters around the globe are following this process daily and the results have been amazing!
You can have this too!
Access the Hoxo 20:10:5 guide here: https://bit.ly/3PLjaJY
If you’d prefer to consume this information directly from our Co-Founder & CEO Sean Anderson (The creator of 20:10:5), you can join our free training course now!
Get access to:
This course is part of the hugely successful Personal Brand Bootcamp which has seen over 5000 recruiters graduate and drive millions of warm leads and £££ in revenue as a result!
Get free access to the course once you’ve downloaded our guide.
__________________________________________
Episode Sponsor: Vincere
Vincere’s portals are a quick-win solution for agencies in need of a no-code candidate and client portal. It’s your one-way ticket to attracting top-tier candidates and clients with everything they need in one place.
Easily set up your candidate, client, and job portal straight within your Vincere account and
configure it to your own brand and theme so it feels like you.
You can publish jobs from Vincere’s Job Portal and sync them directly to your website in one easy click. You can also offer candidates a quick and easy job search interface, so it’s made easy for them to find their perfect role.
And for your clients, you can offer them unique logins so they can access everything
they need 24/7, so they can rate and review candidates and arrange interviews.
Find out more on vincere.io/rag
115 Listeners
62 Listeners
339 Listeners
331 Listeners
8,618 Listeners
3,846 Listeners
61 Listeners
23 Listeners
61 Listeners
607 Listeners
55 Listeners
226 Listeners
361 Listeners
687 Listeners
937 Listeners