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Season 7 | Ep45 Helen McGuire on her journey from founding the first women’s careers platform in the Middle East to exiting a global DEI tech business!
On this week's show, I'm super excited to be joined by Helen McGuire. Helen is the exited founder of Diversely.io, a technology business acquired by Access Group in 2023.
Entering the pandemic in 2020, Helen ran a recruitment business dedicated to helping return-to-work mothers find flexible jobs. Helen understood this cause well, as she’d previously been in this exact position herself.
But she soon realised that her recruitment agency's business model limited the number of people she could actually help. There was so much more to be done!
So, to solve the problem on a broader scale, she decided to pivot her recruitment company and become a technology business instead.
She partnered with a co-founder from a tech background who was as passionate about the project as she was.
Three years later, she successfully grew and exited the company.
In this episode, we discuss the problems women face when returning to work and Helen’s journey as a female founder.
Whether you’re a female founder yourself or a male founder who wants to understand the female perspective and how to balance your workforce, you’re going to enjoy this episode
Chapters
00:00 Challenges faced by women returning to work
04:15 The problem of Diversity and Inclusion in the workplace
06:59 Helen's journey as a female founder
15:10 The acquisition of Diversely and Helen's current work
36:31 Solving the DEI problem in Recruitment
40:19 Building networks and the importance of transparency
45:43 The acquisition by The Access Group
50:27 Scaling the impact of Diversely
57:21 Continuing the journey in the DEI space
__________________________________________
Hoxo Message
Ready to find 25+ warm leads within seven days on LinkedIn?
As a recruiter, most of the working day is spent chasing people via cold outreach on LinkedIn.
This method is super time-consuming, and most people don’t reply because they simply don’t know or trust you.
But it can be different...
If you follow the process in this document, you will hack the LinkedIn Algorithm in just 15 minutes per day and drive warm leads whenever you want them.
A warm lead is a person who you can 100% guarantee knows who you are, and what you do and has shown interest in you and/or your services in the past 48 hours.
Over 5000 recruiters around the globe follow this process daily, and the results have been amazing!
You can have this, too!
Access the Hoxo 20:10:5 guide here: https://bit.ly/3PLjaJY
If you’d prefer to consume this information directly from our Co-Founder and CEO, Sean Anderson (the creator of 20:10:5), you can join our free training course now!
Get access to:
- 4 bite-sized training videos that can immediately help you boost your business on LinkedIn
- Exclusive access to Hoxo 20:10:5 warm leads tracking template
Free support from the Hoxo team to help you implement the process and get the results
This course is part of the hugely successful Personal Brand Bootcamp which has seen over 5000 recruiters graduate and drive millions of warm leads and £££ in revenue as a result!
Get free access to the course once you’ve downloaded our guide.
__________________________________________
Episode Sponsor: Vincere
Vincere’s portals are a quick-win solution for agencies in need of a no-code candidate and client portal. It’s your one-way ticket to attracting top-tier candidates and clients with everything they need in one place.
Easily set up your candidate, client, and job portal straight within your Vincere account and
configure it to your own brand and theme so it feels like you.
You can publish jobs from Vincere’s Job Portal and sync them directly to your website in one easy click. You can also offer candidates a quick and easy job search interface, so it’s made easy for them to find their perfect role.
And for your clients, you can offer them unique logins so they can access everything
they need 24/7, so they can rate and review candidates and arrange interviews.
Find out more on vincere.io/rag
View all episodes
By Sean Anderson
5
66 ratings
On this week's show, I'm super excited to be joined by Helen McGuire. Helen is the exited founder of Diversely.io, a technology business acquired by Access Group in 2023.
Entering the pandemic in 2020, Helen ran a recruitment business dedicated to helping return-to-work mothers find flexible jobs. Helen understood this cause well, as she’d previously been in this exact position herself.
But she soon realised that her recruitment agency's business model limited the number of people she could actually help. There was so much more to be done!
So, to solve the problem on a broader scale, she decided to pivot her recruitment company and become a technology business instead.
She partnered with a co-founder from a tech background who was as passionate about the project as she was.
Three years later, she successfully grew and exited the company.
In this episode, we discuss the problems women face when returning to work and Helen’s journey as a female founder.
Whether you’re a female founder yourself or a male founder who wants to understand the female perspective and how to balance your workforce, you’re going to enjoy this episode
Chapters
00:00 Challenges faced by women returning to work
04:15 The problem of Diversity and Inclusion in the workplace
06:59 Helen's journey as a female founder
15:10 The acquisition of Diversely and Helen's current work
36:31 Solving the DEI problem in Recruitment
40:19 Building networks and the importance of transparency
45:43 The acquisition by The Access Group
50:27 Scaling the impact of Diversely
57:21 Continuing the journey in the DEI space
__________________________________________
Hoxo Message
Ready to find 25+ warm leads within seven days on LinkedIn?
As a recruiter, most of the working day is spent chasing people via cold outreach on LinkedIn.
This method is super time-consuming, and most people don’t reply because they simply don’t know or trust you.
But it can be different...
If you follow the process in this document, you will hack the LinkedIn Algorithm in just 15 minutes per day and drive warm leads whenever you want them.
A warm lead is a person who you can 100% guarantee knows who you are, and what you do and has shown interest in you and/or your services in the past 48 hours.
Over 5000 recruiters around the globe follow this process daily, and the results have been amazing!
You can have this, too!
Access the Hoxo 20:10:5 guide here: https://bit.ly/3PLjaJY
If you’d prefer to consume this information directly from our Co-Founder and CEO, Sean Anderson (the creator of 20:10:5), you can join our free training course now!
Get access to:
- 4 bite-sized training videos that can immediately help you boost your business on LinkedIn
- Exclusive access to Hoxo 20:10:5 warm leads tracking template
Free support from the Hoxo team to help you implement the process and get the results
This course is part of the hugely successful Personal Brand Bootcamp which has seen over 5000 recruiters graduate and drive millions of warm leads and £££ in revenue as a result!
Get free access to the course once you’ve downloaded our guide.
__________________________________________
Episode Sponsor: Vincere
Vincere’s portals are a quick-win solution for agencies in need of a no-code candidate and client portal. It’s your one-way ticket to attracting top-tier candidates and clients with everything they need in one place.
Easily set up your candidate, client, and job portal straight within your Vincere account and
configure it to your own brand and theme so it feels like you.
You can publish jobs from Vincere’s Job Portal and sync them directly to your website in one easy click. You can also offer candidates a quick and easy job search interface, so it’s made easy for them to find their perfect role.
And for your clients, you can offer them unique logins so they can access everything
they need 24/7, so they can rate and review candidates and arrange interviews.
Find out more on vincere.io/rag
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