Today, I'm excited to look at another of Access Group's products. 

This time, it's an automation platform called ELAY that was recently acquired by the Access Group based on its initial success in integrating well with Vincere and its customers.

 In this episode, I interviewed Mehdi Este, the founder and automation general manager, and Nick Beecroft, the head of new business for Access Recruitment. 

I've known Nick for a long time, but this is my first time meeting Mehdi. They are a really good duo. 

Mehdi tells us the back story of ELAY and explains how it automates processes within recruitment workflows, such as CRM automation, cold outreach emails, and chatbots.

Nick talks more from a client and industry perspective as to why you would want to put this into your operating system. Why automation, both in your CRM and on LinkedIn, will benefit a recruitment business of all sizes and scales

AI and automation are huge industry buzzwords right now.. I've talked about this frequently, and it can be overwhelming and scary. 

In this conversation, we aim to break it down into logical steps in a way that Recruitment leaders can understand 

Key Takeaways

• ELAY integrates with CRM systems and offers features such as CRM automation, cold outreach emails, and chatbots.
• AI and automation can help recruiters save time, improve efficiency, and nurture their database.
• ELAY can be used by recruitment agencies of all sizes, from one-man bands to large enterprises.

If you wish to learn more about AI and automation, then this episode is for you. Education and understanding are key to navigating the world of automation and AI in recruitment, and it's important to start with small steps and build from there.

Chapters

00:00 Introduction to the RAG podcast and ELAY

09:20 Automating Recruitment Workflows with ELAY

13:09 The Benefits of AI and Automation in Recruitment

25:33 Maximising LinkedIn with ELAY

27:25 Re-engaging with the Database and Remembering Ryan McCabe

28:23 Integration with Access Recruitment

29:17 Early Successes and Acquisition

36:20 Impact of Vincere’s Acquisition

37:15 Partnership and Synergy

40:06 Benefits of Integration

43:30 Future of Automation

48:34 Navigating Automation and AI

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Episode Sponsor: Vincere

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