1. Stacey Brown Randall is an author, speaker, and entrepreneur who focuses on referrals. She wrote the book "Getting Referrals Without Asking".

2. Referrals should happen naturally based on science and human behavior, not by directly asking others for them.

3. Referrals start with the referral source knowing someone who needs help, not with you. You are simply the solution they connect people to.

4. Creating desire and opportunity are key - you control desire by providing value, caring about others, etc. You can't fully control opportunity but you can put yourself in a better position.

5. Have genuine conversations focusing on others, listen, and follow up in a structured way. This builds trust and plants "referral seeds".

6. Thank people for specific referrals in handwritten notes. Mention the name of who they referred to picture that person.

7. Consistency over time with referral sources is critical, not just doing one-off things. It snowballs as you build trust.

8. Categorize and understand who your true referral sources are. Not just everyone in your database. Look at history.

9. Have systems and processes in place to be "referable" - repeatable professionalism. Experience matters when people refer you.

10. Stacey outlined specific strategies to unlock referrals without asking. Dive deeper through her book, podcast, website, and training.

Contact Stacey. https://www.staceybrownrandall.com/