What happens when you cold email Lord Sugar asking for investment? Tom Johnson did exactly that…and it worked!

On this week's show, I am joined by Tom Johnson, founder of Hernshead Group, a recruitment business he launched six years ago with backing from Lord Alan Sugar after watching The Apprentice.

In this episode, Tom shares the full story – from that bold email to building and scaling Hernshead Group, launching (and closing) multiple brands, and recently completing a management buyout to take full ownership of the company.

In this episode, we discuss:

• How Tom secured investment from Lord Sugar and built the business from scratch
• The reality of launching new brands and learning from failure
• The highs and lows of building a team, navigating COVID-19, and scaling with clarity
• How and why he bought back 100 percent of the shares
• 
  

If you're looking for investment, currently working with a business partner, or planning for long-term ownership and growth, this is an episode you need to hear.

Chapters

00:00 The journey begins: Tom Johnson's entrepreneurial path

03:08 Investment and growth: Partnering with Sir Alan Sugar

06:14 Navigating challenges: The impact of COVID-19

08:56 Expanding horizons: The launch of multiple brands

11:56 Learning from failure: The downfall of new ventures

15:03 Refocusing on core strengths: The future of Hearnshead Group

30:06 Scaling the team and business growth

31:03 Implementing effective processes and training

33:14 Leveraging AI and technology in recruitment

34:21 Balancing AI assistance with human touch

36:33 Data-driven management and performance tracking

39:05 Overcoming fear and building confidence in sales

44:04 Strategic business decisions and future planning

49:09 Equity and incentives for team growth

52:50 Vision for the future and sustainable growth

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