What happens when you go all-in on a niche? Graham Cosgrave shares how MatchMedics transformed from a traditional agency into one of Ireland’s leading medical recruitment brands by focusing solely on doctors.

On this week's episode of The RAG Podcast, I'm joined by Graham Cosgrave, Director at MatchMedics, a recruitment business specialising in placing doctors from across the globe into roles in Ireland.

Graham began as a recruiter and is now helping lead an international brand that’s relocating entire families, not just individuals. From six-figure results driven by content to high-stakes international events, MatchMedics is proof that a focused strategy and great storytelling can fuel serious growth.

In this episode, we discuss:

• Why they went from a multi-discipline agency to 100% doctor-focused
• How their brand strategy attracts doctors from South Africa, Europe, and beyond
• The power of podcasting, storytelling, and recruitment events to build trust and credibility
• What it takes to build a recruitment business that changes lives and not just careers

If you're looking to grow your brand, go niche, or build an international talent pipeline, this episode is packed with practical insight and inspiration.

Chapters

00:00 Introduction to Graham

03:13 Graham's journey in recruitment

05:53 The impact of relocation on lives

08:56 Transitioning to a niche market

11:56 Building a brand and marketing strategy

15:14 The evolution of roles and responsibilities

18:05 The power of content and online presence

20:49 Nurturing relationships and ambassador networks

23:49 The decision to focus on doctors only

26:57 Global recruitment strategies

29:56 Conclusion and future outlook

31:17 The impact of international medical professionals

34:06 Challenges in South African healthcare

37:40 The power of storytelling in recruitment

40:34 Building credibility through real experiences

43:00 The role of podcasts in recruitment

46:02 Navigating the Irish job market

49:19 Engaging with South African doctors

52:05 Investment in recruitment events

54:04 Long-term vision for recruitment success

01:01:51 The future of medical recruitment

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