For Paul Willenberg – aka “Namazake Paul”– namazake is a unique exploration into the seasonality of sake.Based in Portland, Oregon, Paul has been lovingly cultivating what’s become arguably the most prolific source for unpasteurized sake (namazake) in the U.S. Due to namazake being primarily available only as seasonal, limited releases, along with the logistical challenges (and costs) associated with bringing this special sub-category of sake to a market that’s still very much in its early stages, availability of this exciting slice of the sake category has long been limited. However, thanks to Paul’s passion and commitment, awareness is growing, as is demand.This week Sake On Air hosts Chris Hughes and Sebastien Lemoine sit down with Namazake Paul to discuss the appeal and possibilities unique to the world of namazake, as well as the approaches and challenges to making a nama-filled sake world a reality.And speaking of seasonality, it just so happens that Paul has put together a special labor-of-love for the holiday season: the world’s first and only Sake Advent Calendar! If you’re listening to this week’s episode and have someone in your life that you think would benefit from a holiday season fueled by delicious sake, or if you’re looking to treat yourself a bit this year, there’s still time to score this special seasonal package in time for the holidays.Share your namazake experiences with us here @sakeonair over on Instagram, Twitter, and Facebook. If you’re curious to know what the cast and crew of Sake On Air are up to, be sure to follow along with us at any or all of the above. You’re welcome to share any other sake or shochu-related thoughts or questions with the hosts at [email protected]’ll be back in a couple of weeks with more Sake on Air.Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.