I’m sitting under the tarp at Camp What The Heck with the fire going and the smell of fall drifting through the woods. This season isn’t just about cooler nights and deer tracks in the mud—it’s about seeing months of work finally come to life. What started in early spring as an idea to create something real for campers and outdoorsmen is now a full line of freeze-dried meals, fresh-roasted coffee, books, and handmade fire kits launching in just two short weeks.

In this episode, I talk about how those ideas took shape through long nights, prayer, and plenty of trial and error. The freeze dryers are running non-stop as we prep meals like Red Beans and Rice, Chicken Stew, Shepherd’s Pie, and a Breakfast Skillet—all made from the same recipes we’ve served for years in the restaurant. My wife’s freeze-dried candy is joining the lineup too, adding a sweet side to the outdoor mix.

The website, primitive-camping.com, will serve as the new central hub for everything: the store, blog, podcast links, and future updates. I also share how these changes aren’t just about business—they’re about getting back to simplicity, faith, and purpose. This episode ties it all together with a reminder from Ecclesiastes 3: there’s a time and a season for everything. And this, right here, is the season to move forward and trust what God’s been building behind the scenes.

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