The entertainment industry has had to pivot and refresh time and again to adapt to constant changes in format, business models and attention spans. Somehow, producer Brian Grazer has been able to keep up. The storyteller, who has received multiple nominations and wins at the Oscars, Emmys and Golden Globes, manages to find what people connect with and turn it into a hit – and he does this over and over. In this talk from the 2024 Aspen Ideas Festival, Grazer and the entertainment leader and former Disney CEO Michael Eisner discuss what makes something work and how to go from an idea to winning content. Grazer shares the sometimes unconventional rules and guidelines that have served him well over the past 40 years while making classics like “Apollo 13” and “A Beautiful Mind.”

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