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YouTube is undeniably the dominant media platform of the moment, and it’s increasingly the go-to place for what used to be an audio-only medium: podcasts. Last month, the company announced that podcasts on YouTube rack up 1 billion viewers a month. This week, Ben and Max bring on CEO Neal Mohan to talk about how YouTube has become the epicenter of culture, how the company is thinking about podcasts and TV, and who Neal thinks its biggest competitor is. They also discuss why YouTube’s content policing guidelines have changed since 2020 and how he plans to manage their recent run-in with the FCC. Oh, and also some tips for how Mixed Signals can get our own YouTube numbers up.
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For more from Think with Google, check out ThinkwithGoogle.com.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us [email protected]
4.6
175175 ratings
YouTube is undeniably the dominant media platform of the moment, and it’s increasingly the go-to place for what used to be an audio-only medium: podcasts. Last month, the company announced that podcasts on YouTube rack up 1 billion viewers a month. This week, Ben and Max bring on CEO Neal Mohan to talk about how YouTube has become the epicenter of culture, how the company is thinking about podcasts and TV, and who Neal thinks its biggest competitor is. They also discuss why YouTube’s content policing guidelines have changed since 2020 and how he plans to manage their recent run-in with the FCC. Oh, and also some tips for how Mixed Signals can get our own YouTube numbers up.
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
For more from Think with Google, check out ThinkwithGoogle.com.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us [email protected]
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