Seek Go Create with Tim Winders

Marketing is, no doubt, a vital part of any business. Without it, you will have a hard time getting clients. However, marketing is not just about grabbing attention and convincing people—it’s all about your message. You have to be clear about your vision and purpose. What is, then, the secret to successful marketing? How do you write copy that works?

In this week’s episode, marketer, copywriter, and entrepreneur Jennifer Hudye joins us to talk about successful marketing and her marketing journey. She shares how we can learn to be a copywriter and the different ways to gather data. Jennifer also imparts her thoughts on social media, its pros and cons, and how to develop our message.

If you want to learn more about successful marketing and copywriting, then tune in to this episode!

1. Learn about the importance of having a vision for your company.
2. Discover the difference between successful marketing that converts from unsuccessful marketing that does not convert.
3. Find out how you can get into the heads of your audience.

• Subscribe to our website to get resources from our guests and updates on our latest giveaways and episodes.
• Swim with the Sharks Without Being Eaten Alive by Harvey Mackay
• Vivid Vision by Cameron Herold
• Genius Network
• I Love Marketing
• Conscious Copy & Co.
• Connect with Jennifer: LinkedIn | Twitter | Facebook.

Jennifer Hudye is the founder and CEO of Conscious Copy and Co., one of the top and most sought-after copywriting companies in the digital marketing world. With her company, she aims to help entrepreneurs and business owners develop a unique message and communicate their vision in a way that stands out in the marketplace and inspires the right people to take action while reflecting who they are at their core. They also write copy that connects and converts.

If you want to learn more, you may visit her website or Conscious Copy and Co. You can also connect with her on LinkedIn, Twitter, or Facebook.

• One of Jennifer’s clients' problems is knowing what they want to do but not knowing how to communicate it.
• It is important to understand that your message is a living, breathing organism; it evolves over time.

• In the past, advertising was a one-way conversation, where the focus was more on persuasion.
• Today, we have various platforms such as social media and email. There’s now more dialogue.
• Consumers nowadays crave authenticity—they want to connect with real people and real brands.
• You have to make sure that you are coming from the right place. A sale must not be your main goal.
• Start with your intention. People should feel invited, and not obligated, to accept your offer.

• Jennifer grew up in an entrepreneurial family, so she knew ever since then that she wanted to become an entrepreneur.
• As the only one who chose not to be part of their family business, she was hungry to succeed and to prove something to her family.
• She launched her first business without any content marketing, assuming that people would find her and buy from her. In the end, she didn’t get the results she wanted.
• Just as she was about to give up, she came across a podcast talking about direct response marketing. It led her to realize the importance of providing value to your ideal client.
• Make sure you focus on who your ideal client is and communicate with them in their language.

• Jennifer grew up partially dyslexic, so she experiences difficulty with spelling words.
• While being committed to her business, she realized that to learn how to market, she had to learn how to write copy.
• The more momentum she gained in marketing, the more people asked her to come up with marketing campaigns and write copy for them.
• She decided to look at it as God giving her these opportunities to build up her skills and capabilities and grow into it.
• The key to all of it is simplicity.

• Once you master copywriting and know how to sell in print, you can sell anything that matters to you.
• Jennifer never thought of copywriting as her calling but as an important skill God wanted her to learn.
• A vision helps entrepreneurs clarify and communicate their purpose.
• Vision and copy go together because a vision can only go so far as our ability to communicate and get others into it. For a successful marketing copy, you have to include the vision and the message.
• You need to understand the direction, brand message, target audience, and offers of the company. What is your message, and how do you communicate it?

• This is an important question to ask for you to understand your ideal client and how they communicate.
• Knowing what matters most to your consumers is essential to achieve successful marketing that converts.
• First, identify who your ideal client is. Who is the person you want to attract? Focus on their psychographics instead of demographics.
• Make a list of who you think your ideal clients would be and interview them.
• The three main things you should know are their current challenges and frustrations, their ultimate desire or destination, and their fears and objections.

• You can make a list of your ideal clients and have a 20-minute phone interview with them. Offer them something of value in return for their time.
• For surveys, determine if the ones you’re sending your surveys to are your ideal clients.
• Sometimes, how people write and fill out a survey is different from how they would communicate in real life.

• From the perspective of algorithms, it is a blessing to receive instant feedback from people on social media.
• But we have to ask different questions to make sure we are interpreting the data correctly.
• There is so much power to social media, but it can also be a curse.
• You can find many different ways to grow your business successfully without using it.
• Jennifer is looking for ways to make social media work as a blessing. 

• Start by getting into the practice of envisioning on a daily basis.
• What excites you? Who would you love to work with? What would you love to do?
• Understand that it is a journey, and the vision you are building is one that you actually want.

• The code Jennifer has for her organization contains five things: expansive growth, compassionate honesty, aligned action, full ownership, and fun and joy.
• She places importance on value-based decision-making.
• Anyone on her team can challenge decisions made as a company if they do not align with those core values.

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.

Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming all we are created to be,

Tim

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Different aspects of our lives sometimes clash with each other. Many people drop their passions because their passions can’t sustain them. Some compromise their faith because they can’t see how God’s plan works in their lives. It takes serious reflection to see what’s going on with the different aspects of your life and how you can make peace with all of them.

In this episode, Matt Tommey shares his journey into changing from a striving artist to a thriving artist. Matt shares with us what we must do to live in harmony with our faith and passion. He discusses how we can find our identities by listening to God. Finally, Matt encourages us to keep saying yes to God’s plan.

Listen to the full episode and learn how to bring your faith, passion, and profession together and live in harmony.

1. Gain valuable insights from how Matt was able to live in harmony with the different aspects of his life.
2. Discover how building a deep relationship with God can make your professional life successful.
3. Understand how your relationship with God helps you to be more creative with your art.

• Subscribe to our website to get resources from our guests and updates on our latest giveaways and episodes.
• Matt Tommey’s books
• Matt Tommey Mentoring 
• Created to Thrive Online Artist Mentorship Program
• Thriving Christian Artist Podcast With Matt Tommey
• Connect with Matt: Website
• Episode Details

Matt Tommey is an artist, artist mentor, author of five books, and a prolific speaker. Since 2009, Matt has wanted to give glory to God by raising an army of artists with deep-rooted faith and a connection to God. 

His personal goal is to help artists around the world understand and acknowledge their purpose. He is currently leading a thrive artist mentoring program called Created to Thrive. He helps artists thrive spiritually, creatively, and financially through his programs. These online resources will equip a thriving Christian artist to live the abundant life Jesus promised.

If you’d like to reach out to Matt, you can visit his website and learn more about his passion for helping artists. You can also check out Matt Tommey Mentoring and Thriving Christian Artist Podcast.

• Growing up in a religious family, Matt learned the importance of faith and family in his life. 
• However, even though his life seemed perfect on the surface, he experienced inner turmoil.
• It took him years before he understood his purpose and the Lord’s plan for him. 

• Growing up in Middle Georgia in the 70s and 80s, many racial inequalities were present. 
• In one of his quiet times, the Lord asked Matt about his position regarding race. 
• Matt realized that many negative things are “baked” into his consciousness by the culture he grew up in. 
• Matt says that removing these things from our minds is a process of looking at them through the lens of God.
• Ask yourself if your beliefs fit within the Kingdom of God.

• Before, Matt was just an artist who knew Jesus but had no context for it. 
• As Matt went through his healing journey, he found a way to put Jesus in his personal life.
• Having a deeper relationship with the Lord also changed Matt’s finances, business, and how he presents himself to the world. 
• Matt concluded that a way to bring glory back to God is to help his fellow artists have an abundant life through art.

• The people who don't know the foundations of their identity are easily broken down.
• Moreso, if you don’t know who you are, you’ll never know your assignment in God’s design.
• Your identity comes from God’s word. 
• Matt shares that you need to lean into experiencing the divine and embrace the Lord’s truth.

• Matt felt a call to ministry, and that’s why he became pastor for a few years right after he finished college.
• He left his religious denomination. Together with his wife, he formed a company on web and graphic design.
• However, the economy took a plunge, and it affected their business. 
• Matt eventually found his assignment by trusting God’s word. 
• Matt used his experience to write books and form mentoring programs to help people learn how to step into what God is calling them to be.  

• Matt realized that he could receive everything he needs and wants in his art, relationships, and business through faith.
• Matt says that the only thing we need to do is ask ourselves if what we do aligns with what God has prepared for us. 
• You need to pursue God's design in your life actively.
• You’ll receive a provision when you have successfully acknowledged your assignment. 

• In his youth, Matt had a false sense of humility about how he served the Lord. 
• Now Matt embraces the idea that we are co-laboring with God. 
• Our role is to acknowledge our assignment given by God.
• We need to learn how to listen to the Lord’s voice with clarity so that we can continue to do what He wants us to do. 

• Matt believes that his calling is to serve his ministry and the marketplace. 
• Matt’s goal is to equip the church leaders to become better and help them fulfill God’s calling in their life. 
• He feels that the marketplace and the church can heave a healthy symbiotic relationship that recognizes both sides’ needs.
• We need to do what we’re designed to do authentically, be it in the church or the marketplace. 

• People from over sixty countries are listening to Matt’s podcast.
• Matt is amazed that many people with different cultural and denominational differences enjoy what God has intended for him to do. 
• Matt has been able to build intense relationships with the people in his online community. 

• Matt believes that what he’s doing is redefining what mentoring and being a disciple looks like. 
• They help people walk through business, art, spiritual, and life transformation. 
• Mat believes that there can be a relationship between religion and business if ministry leaders can see the importance of bringing business aspects into their ministry.
• Listen to the full episode to see what God has allowed Matt to do in the marketplace.

• For Matt, the essence of an artist is to see and agree on what we see in our imagination.
• An artist makes that imagination something tangible.
• Matt believes that God called us to be artists—to see, hear, sense, and feel God through all the things we experience every day.

• God designed your provision, opportunities, and relationships to flow to and through you. 
• These are all in line with your assignment. 
• When you come into agreement with your assignment, all the provisions will flow. 
• God gives the ideas, opportunities, and seeds of inspiration to bring your art into reality. 

• All the good things that happened to Matt in the past years are all because he keeps saying yes to the Lord's plan for him.
• God gives us the vision in our lives.
• Learn to keep saying yes.
• Keep walking with the people you trust who can confirm that what you’re doing is according to God’s word. 

• Start learning how to be grateful for the talent that God gave you.
• Stop judging and disqualifying yourself because it builds a wall that keeps God’s grace from flowing in.
• Expect the good things that God has in store for you.

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.

Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming all we are created to be,

Tim

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

100 Episode Celebration - we are excited to announce that we have reached the podcast milestone of 100 episodes. A big thank you to ALL of our listeners for coming along on the journey for the past year and a half. Because of you we are now sharing our message of Leadership, Business and Ministry in over 27 countries and the numbers continue to grow.

Enjoy this 100th Episode celebration featuring members of our team, past guests, and some SPECIAL guests such as listeners and other podcast hosts:

Shea Watson of The Pantry Podcast (https://thepantrypodcast.com/)

Rodney Olsen of The Bleeding Daylight Podcast (https://www.bleedingdaylight.net/)

Moni Hardy of The Moments with Moni Podcast (https://www.momentswithmoni.com/)

Eric Nevins of The Halfway There Podcast (https://ericnevins.com/series/halfwaythere/)

Janell Wood of The Finding Something Real Podcast (https://www.janellmwood.com/the-podcast-upload)

James Early of The Bible Speaks To You Podcast (https://thebiblespeakstoyou.com/podcast/)

John Wilkerson of The Three Minute Bible Study Podcast (https://3minbiblestudy.libsyn.com/)

Episode Details: https://seekgocreate.com/sgc-100th-episode/

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

What do you do when life presents you with an opportunity of a lifetime? Or are you perhaps having a hard time looking for good opportunities to come your way? We can never tell what life has in store for us, and it pays to know what to do so that you can get something positive out of your struggles.

In this episode, we talk to Barry Habib, a leading expert in the mortgage and real estate markets. He has engaged in many opportunities throughout his life that made him the successful businessman, producer, and writer he is today. With his positive mindset and magnetic personality, Barry shares how we can seek and seize the opportunity right in front of us.

Tune in to the episode with Barry Habib and learn how to find opportunities, success, and fulfillment in your daily endeavors.

1. Discover how Barry brought positive customer and employee experiences across his successful businesses.
2. Learn how to make sense of the mortgage and real estate markets.
3. Know how a successful high-performer like Barry maintains his positive and magnetic personality.

• Money in the Streets: A Playbook for Finding and Seizing the Opportunity All Around You by Barry Habib (also available on Audible)
• MBS Highway
• Barry Munday (2010)
• Rock of Ages Musical
• Connect with Barry Habib: LinkedIn | Facebook
• Episode Details

Barry Habib is an American entrepreneur, author, and popularly known for his mortgage and housing expertise. He founded MBS Highway, a company that helps mortgage and real estate agents forecast good market opportunities. His expertise in these markets has gained him respect as a regular speaker and commentator in CNBC and FOX. His best-selling book: Money In The Streets, has taught many to seek and seize the opportunity that is waiting around them.

He has created, managed, and sold many successful businesses within and even outside of his expertise. For these amazing feats in the financial markets, Barry was hailed with multiple awards and titles. Aside from his passion for the financial market and the mortgage industry, he has explored endeavors in other ventures. For instance, he is also a general partner and lead producer in the popular Broadway show: Rock of Ages. 

If you want to reach out to Barry Habib, you may do so at LinkedIn, Facebook, and Instagram. But if you want to learn more about how Barry can help you in the financial market, check out MBS Highway.

• Barry Habib shares his experiences as a businessman and speaker on mortgage and real estate markets. He also had experience as a producer and actor in popular shows.
• To handle these all at once, Barry follows a simple philosophy of spoiling his customers and employees. With this core value, he diversified in different lines of work.
• Barry noted that the cornerstone of success is removing the point of friction with your customers and employees.

• Barry has found great success in forecasting both real estate and mortgage rates. He correctly called the turning point in the housing market back in 2006 before the economic crash.
• With his extensive mortgage knowledge, he pointed out the importance of looking at the right metrics in making accurate real estate forecasts. For instance, looking at the population growth and other related factors allowed him to predict the market correctly.
• Barry emphasized that you need to do the math to know the real value of these metrics.
• Tune in to the episode to learn more about how Barry Habib does this!

• Right now, we want everything to run instantaneously the way we see fit. On the other hand, media bias tends to gravitate more toward negative news.
• Barry stated that the most important thing is to be cautious and alert. As a contrarian, he becomes cautious when there is too much euphoria and greed on the market. 
• Efforts that push interest rates to zero create the wealth effect and income inequality.
• Barry Habib pointed out that the current hype in market conditions is similar to what happened 21 years ago. The pump and dump that has happened currently in the stock markets is a Ponzi scheme.
• Learn more about why valuation matters by listening to the full episode. 

• What people should make of this information depends on their income, debt, age, and goals.
• Barry currently has eyes on assets such as gold, silver, and Bitcoin. He is also interested in real estate and long-term bond markets. 
• Chasing the craziness in the stock market is similar to gambling. Barry emphasizes the importance of making sure to analyze the stock that you’re investing in.

• Coming from a poor background, Barry Habib maintained a positive mindset. He learned to appreciate and enjoy what he had, and at the same time, go forward and set his goals.
• His book talks about seeing opportunities and getting through tough times. He emphasized maximizing the good times that we all experience along the way.
• Barry shares his secret to being magnetic: make everyone you come into contact with feel better and smarter.
• Barry created his own medical imaging business. Guided with his principle of customer satisfaction, he aimed to deliver prompt readings to anxious patients.

• Barry took advantage of the opportunity to star in a movie to network with people. Through this, he was able to star in nine more films.
• With the connections he made in the industry, he could partner and produce Rock of Ages. 
• Barry shares how Rock of Ages became the first Broadway show to allow drinking in the seats.  
• Barry re-emphasizes the need to recognize and remove points of friction. This way, he was able to create a better experience and earn more profit along the way.

• Barry pointed out that a common thread amongst successful people is that they have an optimistic mindset. So if you want to be successful, you have to be more optimistic.
• The first thing that you have to do, he said, is to be mindful and purposeful. He shares the importance of reflecting on why you are doing the things you do. 
• He then talks about setting goals and finding out your destination. Despite facing many turns along the way, he believes that we would always get to our goal.
• Barry noted that some successful people are unhappy because they lack fulfillment. This fulfillment comes from helping others.

• Barry shares how he starts every day by saying what he is grateful for. Having this mindset of gratitude allowed him to deal with tough situations.
• Barry admits that he can still get distracted. But he recognizes that meditation and exercise are good habits to maintain. 
• Lastly, a great part of a daily routine is trying to do good.
• Barry further added the importance of reaching out and showing appreciation to others.

• Barry’s aim in writing the book was to reach out and help people.
• The book aims to make people realize their ability to seek opportunities. All they have to do is change their focus.
• Barry emphasizes that his book is a book that’s from the heart.
• He further said that in most things that we do in life, what matters is the heart.
• His book incorporates his story with personal development and business examples.

• Barry emphasizes the importance of being aware of opportunities.
• If you change your focus to look bigger, you’ll still be able to see what’s in front of you. But you won’t miss the stuff out there as well. 

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.

Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming what we are created to be,

Tim

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

What role do you play in life? Most of us go through the motions and stay stuck in comfortable patterns. We’re coasting through each day like bystanders to our own lives, sometimes even unaware of our life’s purpose. How long can this go on?

Remember: when we stop acting as guests and start controlling the story, we can create a life worth living.

In this episode, Andrea Freeman teaches us how we can start being a host in our life. She shares a simple but powerful acronym to help us realign with our life’s purpose. Once we tap into that passion, it becomes easier to participate actively and engage with life differently.   

Tune in to the full episode to take back control and rediscover your life’s purpose.

1. Discover and apply the H.O.S.T. acronym in your life.
2. Learn how to align with your life’s purpose. 
3. Find out how to make sense of your unique joy, gifts, and core values. 

• You Are a Badass: Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero
• Andrea Freeman Events
• Andrea Freeman Consulting
• Connect with Andrea: Instagram | LinkedIn | Email.   
• Episode Details

• As a celebrity events planner, Andrea is no stranger to the ultra-rich and famous. However, she explains that working with her clientele isn’t all that different.
• She gets to see a backstage version of these people and helps them create a vision.
• This perspective got her into mindful business coaching. 
• For Andrea, event planning is less about striving for perfection but more about striking a partnership and moving forward with your life’s purpose. 

• In 2016, despite achieving so much success with her event planning business, Andrea felt misaligned. 
• She felt as if she outgrew some parts of her business and that the industry standard no longer resonated with her core values. 
• For Andrea, if it doesn’t fit with her inner purpose, it had to go. 
• She shifted from fancy Tiffany champagne glasses she gave to new clients to handmade organic candles crafted by African women. 
• Rather than comparison to others, Andrea learned to look within and let her internal compass guide her decisions.   

• In life, you can either be a guest who takes what is offered or be a host and actively control your life story. 
• The H.O.S.T. acronym helps you be a host in life. H stands for honoring your why, O means owning who you are, S means shifting your perspective, and T stands for taking inspired action. 
• The H.O.S.T. method helps you appreciate the good in life and act from a place of abundance.   

• There were catalysts that pushed her to change. In 2015, she became a mother. 
• If she had to spend time away from her family, it had to be important. It had to be something she was deeply passionate about.
• After the 2016 election, Andrea observed a growing political division. 
• Andrea chose to talk about bringing people together as a public speaker. In an environment marked by conflict, she emphasized the power of connection. 

• Andrea observed that small business owners often find it difficult to get their message out or reach their target audience.
• The number one question people ask her is: how do I find clients? 
• You have to participate in discussions actively and engage with your target clients. You have to be proactive. Make your opportunities.  

• At 13 years old, Andrea started her first business selling cookies for her Girl Scout troop.  She shares that the experience taught her how to handle rejection. 
• After working at a camp for kids with disabilities, she decided to launch a similar project in her hometown. The project ran for a decade.  
• Andrea decided to become a public school teacher but only taught for a year after realizing it wasn’t for her.
• She got into cooking and studied at a culinary arts school, which eventually led to event planning. 

• Andrea feels there’s a high percentage of people miserable with their lives. 
• Entrepreneurs usually break out of this cycle. 
• Most of us think the security of a steady paycheck is more comfortable than launching our own business. But this might not necessarily be true. 
• Andrea helps people rediscover their life’s purpose and put in the work to make their dream a reality.  

• A trained hypnotherapist, Andrea explains that external forces shape our decision-making process at a very young age.   
• These forces influence our thoughts, guide our actions, and inform the results.
• However, these thoughts can limit you from exploring the fullness of a possibility. 
• If we can rewire these messages, it becomes easier to tap into our passion and participate in life differently.  

• Andrea usually works with service-based entrepreneurs seeking to scale their business.
• She offers not only mindset training but also practical business strategies. 
• Through group programs and one-on-one sessions, Andrea helps her clients dive deep into their goals.  

• Entrepreneurs tend to struggle with aspects of their business that they don't specialize in. 
• There’s a disconnect between their vision and the operational needs of the business.
• For Andrea, this is why communities are important. You don't have to work alone. 
• Having a community of like-minded individuals can cut the learning curve significantly.
• Most people go into business not only for money but also to gain access to things that matter most in life. 

• If you’re struggling to find your life’s purpose, ask yourself these three important questions. 
• First, what are my unique talents and gifts? Second, what are my core values? Lastly, what brings me joy in the sense that I could do this all day, every day? 
• Once you put these three together, it becomes easier to move closer to who you truly are and what you are called to do. 
• You have nothing to lose by taking a step in the direction of your life’s purpose and passion. 

• After guesting on several podcasts, Andrea was inspired to start her own podcast.  
• She also looks forward to growing her Facebook community. 
• For Andrea, “create” struck more than going and seeking. Her passion for creative expression fuels her desire to help fellow entrepreneurs share their gifts to the world.

[10:54] “And at a certain point, I decided this just isn't good enough. If it doesn't align deeply with my purpose, it has to go. And so, I overhauled everything about my branding. Everything.”

[25:23] “Honestly, a lot of the obstacles that I find that entrepreneurs have to selling has so much to do with avoiding a possible rejection than the opportunity to hear Yes. And I have to say more than anything.”

[33:07] “You know, I'm fortunate in working with entrepreneurs, who are mostly the kind of people who say: that's not cutting it, I do deserve to be happy, I do deserve to be the source and the creator of that.”

[44:38] “It's about helping people to step into that real CEO role in their business, and be able to do the strategic thinking, to continue to evolve the business, so that it can lead to the ultimate-- what I believe we all go into business for--true entrepreneurial freedom.”

[47:57] “ So I think the first question to ask yourself is, what are my unique talents and gifts? Like what do people thank me for? Where do I know that I excel? Sometimes, when we ask ourselves these questions, we can kind of get a little bit humble.”

Andrea Freeman is a mindful business coach and peak performance planner for creative entrepreneurs. She honed her entrepreneurial skills as founder of Andrea Freeman Events, a leading New York-based celebrity event planning and production company.  

As a leadership development coach, Andrea helps clients tap into their inner wisdom and guidance to align more fully with their purpose. Join the free Facebook group, The Uplevel Collective, to connect with her growing community. To learn more about Andrea’s work, visit her website or follow her on Instagram or LinkedIn. You can also message her directly at [email protected].    

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.

Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming all we are created to be,

Tim

How important are people in a business? Many believe that people are your company’s best asset. And as today’s Seek Go Create guest puts it, people are what make your company go round and round. But due to events of the past year, companies faced quite a few challenges and shifts in perspective and practice. With this in mind, can the best HR practices help your business adjust quickly and effectively?  

In this week’s episode, Brenda Neckvatal joins us to talk about HR-related issues. She shares some advice on the best HR practices and HR mistakes companies often make. She also discusses the pros and cons of working from home. Finally, if you’re bringing your employees back to the workplace, Brenda also has some advice on what you should do.

If you want to learn more about the best HR practices for your business, tune in to this episode!

1. Learn about the best HR practices and important HR rules.
2. Discover the usual HR-related mistakes made by companies and how to avoid them.
3. Find out the benefits of working from home and what you should do if you want to bring work back to the office.

• HR Resources
• The Best HR Planner on the Planet — Receive Brenda’s guidance and a library of practical and tactical tools, videos, resources, and events for HR practitioners.
• HR Coaching & Mentoring — Sign up to get the expertise and experience of a certified human resource professional on HR issues.
• Best Practices in Human Resources Podcast
• Join Brenda @brendathehrlady with daily shows at the HR Club on the Clubhouse app.
• Join the Next Gen Women in HR group on Facebook and help make a difference in the workplace!
• Connect with Brenda: Website | LinkedIn
• Episode Details

Often referred to as the “HR Force of Nature” by her clients, Brenda Neckvatal is an award-winning human resource professional. With 20 years of progressive HR learning and experience under her belt, she has created many useful tools, including what has been called the best HR planner on the planet with its recommendations on best HR practices. 

She also started an HR resources site and has HR mastermind and coaching programs, an HR course for government contractors, entrepreneurs, and much more. She specializes in crisis management and government-contracting HR compliance. With this, she has optimized employee effectiveness and mitigated the high costs associated with making hasty employment-related decisions, providing only the best HR practices for her clients.

Brenda is currently working to help small business leaders, middle managers, and fellow HR professionals in implementing the best HR practices, managing difficult employee problems and creating real-time solutions to ambiguous HR situations.

To learn more, you may visit her website or connect with her on her LinkedIn or Instagram.

• You can’t do anything without people in your company.
• When you have a highly engaged workforce, you already have your business moving in the right direction.
• Every single one of your employees must know exactly what they are doing, the importance of that, and what direction they are going in.
• People will always rise to the level of your leadership.

• The first benchmark to be considered a salaried employee is the minimum pay threshold. This is under the Fair Labor Standards Act.
• Second, you cannot have a part-time employee as a salaried employee unless they’re the company’s owner.
• You have to put certain behaviors in place, such as not working more than the number of hours you have set.

• For entrepreneurs, there is a certain mindset of working 24/7 and doing whatever it takes.
• To Brenda, there is nothing wrong with that.
• What’s important is when you build a business, HR should be a part of your executive leadership team.
• This will give a strong competitive advantage to the company.

• When you work from home, there are more distractions.
• Brenda finds it intriguing that in the last 12 months, we’ve seen businesses figure how to work things out faster.
• In business, you have to make fast decisions. But in HR, you not only have to be fast, but you also have to be thorough. 
• The current situation showed employers that you could still run a company with your employees working from home, and it probably saves them money in the long run.
• You need to have the right culture in place and people whom you can trust with you.

• If any company is looking at bringing people back in, they have to follow the local health department’s recommendations.
• Next, you have to look at company policy and figure out how to work things out. 
• Specifically, you have to be careful with mandating vaccines. There are many complicated factors involved, and an employee can come after you in court if something goes wrong.

• During her early management years, she discovered that she excelled at jobs like making sure the employee files were good.
• She found out that she was very capable of managing a group of people and improving their performance.
• She applied for an internal position at another company and found that she liked sorting through people’s issues and using business methodologies.
• After that, she went back to school to get her degree.

• There are many assumptions when dealing with employee issues, so you have to get as much concrete, significant, and definitive information as you can.
• The body of government that tells you to be compliant with the law is the same body that will put you in a position to violate it.
• Be consistent—it does not matter if you are consistently good or consistently bad. What you do for one, you should do for all. 
• You’re never too small to get caught. You have to evaluate everything that happens in your organization.
• There are always two sides to a story. The truth always lies somewhere in the middle of that.

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If this episode inspired you, subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.

Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming all we are created to be,

Tim

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Purpose gives color to life. It's the driving force pushing you forward to live life to the fullest. However, there are days you may find yourself asking what your reason for being is.  There may even be times when you're unsure if what you're doing and how you’re living is in line with your purpose in life. 

This topic is a touchy one. On one hand, it's essential to our lives, but on the other, it can be hard to grasp. In today's episode, Tim Winders shares some practical ways to help you realize your purpose in life. We'll try to simplify this massive concept, and in the process, show its manifestations in your life.

Tune in to the episode to know these steps, and apply them in your quest to find your purpose.

1. Learn how our culture is connected with our quest to find our purpose. 
2. Discover the different systems in this world and how these affect your purpose in life.
3. Get to know the three practical steps you can do to find your purpose.

• Subscribe to our website to win books authored by our guests, a one-year free Masterclass, and get updates on our latest giveaways and episodes.
• Episode Details

• If you're right where you need to be and know what you were created to do, you may want to skip this.
• Still, it doesn't hurt to listen and reassess where you are.
• I do not have all the answers.
• I believe that it’s difficult to talk about this topic without having some type of faith involved. 

• Despite the negativity in your life, I believe you have a purpose. 
• I don’t believe some people have more important purposes than others. 
• Don’t let material things gauge your life’s successes.
• Because of social media and how the world operates, it’s easy to compare yourself to others. 
• We have to stop comparing and start lifting each other up instead. 

• Not only is there no need to compare, but I also don’t want you to believe you should be doing something else. 
• I don’t want to leave you thinking what you’re doing isn’t your purpose and that you need to stop. 
• You might be where you ought to be. 
• Your current situation might even show you what you should be doing. 

• The generations before us grew up in a different time. 
• They were far too busy to think about purpose in the first place.
• They were consumed with living their lives, bringing food to the table, and having gratitude for being alive.
• With our present culture, we may be making a bigger deal of our purpose than we should. 
• Just like the generations, we should be thankful and acknowledge the things we have now. 

• The generations before us didn’t have much time to rest.
• They didn’t have a lot of free time to sit around because they were busy working hard every day of their lives. 
• They didn’t have the luxury to pause and wonder about their purpose in life. 
• At present, we have social media and more time to ourselves to ask about our purpose in life. 

• There are two systems in the world: The Kingdom of God and the System of the World. 
• The passage in Matthew 6:33 captures the difference between these two systems.
• I followed the System of the World for a large portion of my life. 
• However, I realized I couldn't find my purpose using that system.
• Instead, you should pursue your purpose in the Kingdom of God.  

• I chased success and purpose in the System of the World until a life-changing event happened.
• While studying the Kingdom of God, I realized the goal of life doesn’t rest on money, status, or titles. 
• Succeeding in your business and getting the luxuries of life are simply byproducts of seeking first the Kingdom of God.
• There are still some universal things we must do regardless of assignment, like loving God and loving others as we love ourselves. 

• I was inspired by Matthew 7:7-8.
• Scripture reads: “Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.”
• There are three words in this passage that made an impact on me, which are: ask, seek, and knock.
• We’ll use these as daily guides to know your specific purpose or assignment. 

• You have to start asking questions and looking for clues. 
• Start asking questions like: "What am I good at?", "What gives me joy and energy?" or "What is something I can speak about with no preparation?"
• Ask everyone: God, family, friends, advisors, or coaches. You might find the answer.
• Listen and reflect because their answers might reveal your purpose in life. 

• You should spend some time with your Creator to know His plans for you.
• There are practices you can try to know your purpose and grow in your spirituality.
• Eliminate distractions like devices and noises—anything that affects your spiritual growth. 
• Be still and give yourself peace in silence. 
• I’ve mentioned more of these practices in this episode, so tune in to the full episode to know more about them.

• It’s not enough that you’re doing well with the first two; you should start knocking, getting out, and doing something. 
• If you just sit by and do nothing, then you’ll get nowhere.
• You have to move and take action whether you know or not what your purpose is.
• Reflect on what you’re doing. If doors you knock on don’t open for you, you should look somewhere else. 

• Repeat the steps. Continue to ask, seek, and knock daily.
• Our mission in life is to determine what our purpose or assignment is. 
• I encourage you to keep moving forward despite life’s disappointments. 
• There are lots of discouraging things in the world, but always remember you are created for something. 

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.

Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming all we are created to be,

Tim

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

Unhappiness and self-doubt often overlap with one another. It is frustrating to be stuck in the cycle of setbacks and ordeals. Even more, the inability to move beyond these setbacks can keep you away from living a happy life. Knowing your capabilities and discovering your inner champion will let you break this vicious cycle.

In this episode, we talk to Chris Natzke, an author, athlete, coach, and master of Champion’s Mindset. Chris shares his experiences, which enabled him to become a better person and live a happy life. He takes us back to his martial arts roots and their impact on his philosophy. Chris also narrates his revolutionary principles on discovering your inner champion. 

Listen to the episode if you want to know how to discover your inner champion and be fully happy in life.

• Black Belt Leadership: 7 Keys to Creating a Life of Purpose by Discovering Your Inner Champion by Chris Natzke
•  Breaking Through: 3 Winning Strategies to Create Breakthrough Results in Your Life, Business and Relationships by Chris Natzke
• Episode Details

1. Learn how to live a happy life by discovering your inner champion.
2. Discover the seven keys you need to know to find your inner champion.
3. Know how having an impact on others can influence your growth and success.

Chris Natzke is an 8th Degree Black Belt and Former National Champion in Taekwondo. He is a gifted speaker, an author, and a coach and master of the Champion’s Mindset.

If you’d like to get in touch with Chris, you can contact him on his website or send an email to [email protected].

• Inspiration enables us to do amazing things in life. 
• We create meaning when we tap into our inspiration, and it leads us to our happiest point. 
• Actions must coexist with inspiration for our goals to come to fruition. 

• One of the greatest reasons for unhappiness and discord is the lack of empowerment.
• Empowerment does not entail abuse of power. It does not mean having power over someone. 
• Rather, empowerment means having strength inside ourselves. 

• Chris developed his champion’s mindset when he met Master Lee, his teacher in Taekwondo.
• For Chris, a champion has a great vision for their life, grace under pressure, and a life dedicated to service. Each person has a champion in themselves.
• He realized that martial arts principles can be integrated into a person’s life and be used as a means for personal development.
• Through Master Lee, teaching martial arts took on a whole new meaning for Chris. 

• Chris started his corporate life in Procter and Gamble in Chicago as part of their sales team. He was successful in his field and gained three promotions.
• Despite his success, there was still a ‘what-if’ lingering in Chris’s mind. His wife convinced him to finally open his martial arts school in their town. He resigned and never looked back. 
• He feels like building a martial arts school aligns with his purpose, which is to bring impact to people’s lives. 
• Listen to your heart. 

• Chris is a father and a breadwinner. Opening a new business that could potentially fail was terrifying. 
• The new venture became too overwhelming. He developed anxiety and panic attacks. 
• With the support of his loved ones and steadfast faith, he managed to move past the fear and anxiety.
• He realized how he needed to rely on something greater than himself to get through all of these.

• To access one’s inner champion, you must borrow strength from something bigger than yourself. 
• We only remember to lean on this greater being when we are at our lowest. When we are not suffering, we forget about it. 
• This greater force can be used as a template for dealing with problems and to lead a happy life. 

• The book started as an essay to answer the question of how martial arts influenced his life. 
• The principles found in the book are lessons Chris taught to his sons and students.
• The seven keys are combinations of things he learned in martial arts, spiritual reflections, and lessons from his spiritual psychology. 
• Listen to the full podcast to learn more about these seven keys and start discovering your inner champion. 

• Chris was inspired to write the book when he attended a board-breaking workshop where people wrote self-doubts on boards and they would break it. He wondered if the people who broke the boards did experience a breakthrough
• In this book, he lists down the practical steps you can take to make your breakthrough happen.
• Tune in to the full episode to learn more about this book.

• Chris set out to do the Camino de Santiago, a 500-mile walk-hike across Spain in 2014. People attend this to gain a greater spiritual connection with themselves. 
• He realized that he has to learn how to slow down and enjoy the long journey. 
• Thanks to this, he saw many blessings that can only be seen when people take things slowly.

• Chris mentions that he works well with corporate and sales teams that are looking for a breakthrough.
• In terms of individual coaching clients, he works well with entrepreneurs. 
• He wants to impart the values of self-leadership and the necessary skills to bring their business to success.

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favourite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success and live a happy life.

Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming all we are created to be,

Tim

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call

We all have scars, no matter how deep we’ve hidden them inside of us. This week’s guest is no stranger to them—in fact, he’s had almost half of his body covered in them because of a devastating incident. If God is truly so loving and kind, why does He allow these kinds of moments to happen to us? How do we remain faithful to Him when everything seems hopeless?

In today’s episode, Cody Byrns tells us about the fatal event that put him in a coma for three weeks. He shares with us his initial reaction upon waking up, his journey to recovery, and the mindset that allowed him to remain faithful through it all.

If you’re trying to remain faithful to God during times that seem hopeless, tune in to this episode!

• Scar Release by Cody Byrns
• Begin your E.P.I.C. life today with this free download!
• Episode Details

1. Learn how you can free yourself from your scars.
2. Discover the importance of a spiritual relationship and how it can lead you to your purpose in life.
3. Find out how to remain faithful to God and why He allows devastating moments to happen in our lives.

Cody Byrns is an internationally recognized speaker and bestselling author. After a near-death experience and years of surgeries and rehabilitation, he chose not to dwell on his scars or feel bitter and defeated. Instead, he uses his story to uplift and inspire others.

With the goal of helping people live free from the bonds of their scars, he shares relevant, applicable, and thought-provoking messages. He is also the founder of the Cody Byrns Foundation for Burn Survivors.

You may connect with him through his website or send an email to [email protected]. You can also reach him through Instagram, Facebook, LinkedIn, or Twitter.

• On May 31, 2013, a truck running a red light hit Cody.
• His vehicle blew up in flames and got pushed through the intersection into an embankment.
• When the fire department arrived, they thought he was dead until they saw his hand move.
• Cody sustained severe burns. He woke up from a coma three weeks later. 

• According to Cody, it’s a natural human tendency to want to control things and their outcomes.
• He remembers very little, but what stuck to his memory were his mom and her prayers for him.
• He was thankful to be alive, but he sometimes asked what he did to deserve such a situation.
• He eventually came to understand that his vision was to always bring hope and God’s message to people.

• When your world is rocked, your faith is put to the test. How can you remain faithful to God?
• Your spiritual life is no longer just going to worship service.
• In the face of devastating or discouraging news, you simply have to pray genuinely.

• Cody never got mad at God, but he did get frustrated and wondered why his accident had to happen. 
• Everyone has their moments, but God knows our heart, and He will wrap us in His warm embrace.
• Cody doesn’t believe God was punishing him, quoting Jan Crouch who said, “God did not do this to you. But He allowed it to happen because He could trust you with the scars.”
• God gave humans the right to make decisions. The driver who hit Cody was operating on his own free will, and it just so happened that he was not paying attention.

• It's a natural human desire to want to know the answers to everything.
• Cody thinks there’s still going to be so much that we’ll never fully understand.
• That is why in the end, we all need to have a relationship with God.
• We can try to do things without Him, but it would be a lonely life.
• All we have to do is trust that God knows what’s right, and that someday everything will be brought to light.

• The first benefit is personal growth.
• Cody felt that he grew deeper in his walk with God, and he discovered the truly important things in life.
• Pain let Cody grow in maturity in ways he wouldn’t have if he had not gone through such an experience.
• It allowed him to refocus and go back to the core questions: Why am I here on this earth? Who do I want to be? What do I believe God is calling me to do?

• We all want freedom, but it requires effort to get to that place.
• In our walk with Christ, it’s understanding that through Jesus and what He did for us, we can have freedom from sin.
• There’s also freedom from knowing you don’t need to be liked by people, because you realize their opinions don’t matter.
• The biggest freedom for Cody was embracing the fact that he has this story, and God has a purpose for his time on earth.
• No matter what goes on in the world, he has inner peace knowing that through Jesus Christ, he can do anything.

• Cody sported second, third, and fourth degree burns from the accident, and 40% of his body was severely burned.
• Many people tend to hide their scars in today’s world, and they can do it extremely well.
• One of the most emotional and traumatic moments in his journey was seeing the damage done to his body after the incident.
• The biggest challenge about scars is learning how to embrace them.

• The title of his book came to him when he was going in and out of therapy. A scar release procedure does not remove the scar itself; it only allows for mobility.
• He connected this to the emotional and thought about how people have gotten scars throughout their lives. 
• When those scars are not properly dealt with, our movements and functions become limited. The way to free ourselves is to get to the root of the issue.
• We usually want to run from things that cause pain and fear. But the quicker you address the issue, the better off you’ll find yourself.
• His book is not about his story, it’s about the message that is being delivered to help you where you are at in your life.

• Cody believes there is something greater for us in the future.
• You only have one life, and it’s your choice on how you want to live it.
• As for the process, God will direct you. But a lot of it comes from us being obedient, trusting Him, and taking actionable steps to get there.
• The best thing you can do is surrender your life to Jesus Christ, put your hope and trust in Him, and allow Him to heal you to restore you and get you to where you need to be.

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.

Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming all we are created to be,

Tim

Have you ever wondered how business moguls build an entire empire from nothing? How are family businesses and legacies established? Our guest this week is related to not just one, but two business magnates. Lucky for us, she’ll let us in on how they did it. 

In this episode, businesswoman and author Mitzi Perdue shares the story behind two successful family businesses. She talks to us about the story of her late father, who built and grew the Sheraton hotel chain. Mitzi also talks about her late husband, who created Perdue Farms from the ground. For her, family is essential, and she shows you how to take care of yours.

If you’re curious about the success behind family businesses, want to learn how to be successful yourself, or simply want to be a better leader, tune in to this episode!

• The Power of Family History by Robyn Fivush
• To join the fight against human trafficking, text WTF to 51555 to visit Mitzi’s website and sign up for her blog.
• Episode Details

1. Learn the secrets to success of the Henderson and Perdue family businesses.
2. Discover what you need to do to establish a legacy.
3. Gain insights into becoming a better leader.

Mitzi Perdue is a businesswoman, writer, broadcaster, communicator, and speaker. There might be no one more apt to speak on family legacies than her, as she combines the experience of two well-established family enterprises. Her family owns the Sheraton hotel chain, which her late father started. Her late husband is the poultry icon Frank Perdue, who was the CEO of Perdue Farms. She is a businesswoman in her own right, starting a family wine grape business that grew to be one of the larger suppliers of wine grapes in California.

Mitzi is involved in combating human trafficking. She is the founder and president of the Win This Fight organization, which aims to stop human trafficking by spreading awareness and raising  funds for similar anti-trafficking organizations.

To learn more, you may reach out to her by visiting her website. To join her fight against human trafficking, you may also go to this website.

• Mitzi’s late father and uncles founded the Sheraton hotels back in the 1930s.
• Similar to the present situation, during the Great Depression people weren’t going to hotels like they used to.
• To succeed, her father had to find ways to make their hotels financially stable.
• He was so successful that at the end of his life he had 400 hotels to his name. 

• Success doesn’t depend on the leader alone. The people who work there at every level are just as important. 
• Be the kind of leader that people want to follow.
• The first thing her father did when he bought a hotel was to invite all the employees. He told them they weren’t losing their jobs. After all, they knew their job better than anyone else.
• The first places he would spruce up were not public places, but employee spaces. It was important to him for them to know how much he needed them.
• One vital secret of successful family businesses is they inspire people. Intimidation and bribery won’t get them to do what you want. 

• The Perdue family also goes to enormous lengths to make the people who work with them feel essential. 
• Frank and Mitzi would treat their employees like their own. They would invite them to their house and entertain them.  Frank himself would wait on them.
• When they attended funerals, the employee’s family would say that being invited to their home was one of the most meaningful and moving events in their loved one’s life.

• It’s never too early and it’s never too late to establish a legacy.
• Know your core values.
• They wrote an ethical will, ten things to do if you want a happy life, to show what they believed would make people happy. 
• Mitzi is also a big believer in family newsletters. They let you know more about your family and they give you a roadmap of how you do things.
• Instill a family culture.

• Despite being an industry captain, Mitzi’s father always made time for them. Every Sunday, they had a “family hour” after church services. 
• He taught them about things they might need in the future, like investing in stocks and bonds. 
• Being sent to a public school was one of the best things her family did for her. She got to immerse herself with people from all walks of life.
• Family philanthropy and family reunions were the glue that kept the Hendersons together. 

• Mitzi’s theory is that every family has a black sheep since people establish their identity by being different from others.
• Tolerance should be infinite. 
• She recommends giving the maximum restraint, acceptance, and appreciation that you can.
• They have one rule: focus on what unites them, and celebrate those things.
• Arguments are a waste of time. They won’t change anybody’s feelings or opinions. 

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.

Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming all we are created to be,

Tim

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

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