Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Hey there, book lovers! Get ready to supercharge your book sales with insights from the incredible Michael Bungay Stanier, the mastermind behind the phenomenal leadership book "The Coaching Habit."

In this mind-blowing interview, we're diving deep into the secrets of his book's success and uncovering strategies to boost your own book sales. Brace yourselves for some serious wisdom and jaw-dropping revelations as we explore the following:

• The surprising decision to self-publish "The Coaching Habit" after facing rejection from a previous publisher, despite selling a whopping 100,000 copies of his first book. (Talk about taking matters into his own hands!)
• The four key reasons behind the remarkable sales of his book, unlocking the secrets to capturing readers' attention and driving massive sales.
• The power of committing to a "1-year launch" strategy, unraveling how Michael utilized this approach to maximize his book's impact and sales potential.
• Prepare to be astonished as Michael shares how he has sold over a staggering 1 million copies of his book and generated a mind-blowing $10 million in revenue from his literary masterpiece.
• Discover the secrets of Amazon A+ and how Michael leveraged this powerful tool to make his book page pop and entice even more readers.

But wait, there's more! Michael will be dishing out a treasure trove of additional insights, mind-blowing stories, and invaluable tips throughout the interview.

Believe us, this interview is off-the-charts incredible! Michael Bungay Stanier is not only one of the most successful self-published authors in the game, but he's also the author of one of our absolute favorite books. You do not want to miss this mind-blowing interview. Buckle up and get ready to skyrocket your book sales to new heights of success!

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Hold on tight, folks, because this episode with Anthony Morrison is going to blow your mind!

Now, we know what you might be thinking: "Infomercials? That's not for me!" But trust us when we say this episode is jam-packed with invaluable insights that go far beyond infomercials alone. Anthony spills the beans on the secrets to running a wildly successful infomercial, while also dropping some major knowledge bombs that will revolutionize the way you sell your book. So, before you dismiss it, let us give you a taste of what's in store:

• Get ready to harness the power of storytelling and emotion in your sales game, whether you're selling a revolutionary product or your very own book.
• Discover why it's crucial to speak directly to one person when promoting your book and how this personal touch can skyrocket your sales.
• Brace yourself for a laugh-out-loud moment as Anthony recounts his encounter with QVC, where laughter quickly turned into triumphant success.
• Prepare to be amazed as he reveals how he filmed his first infomercial with the legendary Marc Victor Hansen on a shoestring budget in none other than Mississippi.
• And, oh boy, get ready for the secret sauce that unlocks profitable TV ads, turning your book into a sales powerhouse.

So, even if infomercials aren't on your radar, this episode is a goldmine of insights that will elevate your book marketing game to new heights. Whether you're considering running an infomercial, a TV ad, or even a captivating webinar for your book, you absolutely cannot afford to miss this episode!

Trust us, it's going to be mind-bending, eye-opening, and downright unforgettable. Get ready to revolutionize your book marketing strategy and tune in now!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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One of the most asked questions when it comes to publishing is whether to go the traditional or self publishing route. Ruth Soukup has done both and is here to share both her experiences and her recommendations. 

Ruth is a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast amongst so many other things. After blogging for several years she decided to write a book and so started her journey into publishing.

A friend of hers referred her to an agent and after paying thousands to have a book proposal written up, her blog exploded. While she was in the process of pitching one book, she decided to write and self publish, How to Blog for Profit. She kept being asked the same question over and over again and the book was born.

She received amazing feedback on the book and later built Elite Blogging Academy to further help her audience learn to create a source of income from their blogs. By the time her traditionally published book came out, she’d written and self published another book.

Ruth signed a contract with her publisher for two books and after she fulfilled her obligations, swore she would never go the traditional route again.

Later on she did end up going the traditional publishing route one more time, but is now completely done with it. She has more control over her self published books and she receives almost 100% of her royalties. 

Listen in as she shares her experiences from both sides of the publishing world and why, for her, self publishing makes the most sense. She stresses that the way in which you publish your book needs to align with your overall goal for that book. 

Is your book meant to be an introduction to your company or are you publishing so that you can be labeled an author? Do you plan on writing more than one book and want to be able to use earlier books in your marketing? Are you building a business rather than JUST becoming an author. 

If you’re on the fence about which publishing journey you want to take, then you need to listen to this episode. Ruth lays it all out there so that you can truly make an informed decision!

Show Notes

[00:41] Welcome back to the show New York Times Best-Selling author Ruth Soukup.

[03:24] What’s the difference between traditional and self publishing? 

[04:27] If you want to do traditional publishing, you have to have an existing platform.

[07:41] During the process of trying to propose her book to a publisher, her blog exploded and she wrote a new book and self published it.

[09:59] Traditional publishing is a much longer process than self publishing.

[10:56] What was the most difficult part of the traditional publishing route? 

[13:23] The experience has gotten worse and worse with each new book.

[16:26] Were her self published books outselling her traditionally published books? 

[18:16] All this said, why did she deci

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Get ready for a delightful journey into the world of children's book writing with the incredible Elaine Ursuy!

Elaine, a self-published author and former coach at selfpublishing.com, has captured hearts with her ability to explain complex concepts in a way that even kids can understand. And now, she's taking her talent to new heights by venturing into the enchanting realm of children's book publishing.

As a child, Elaine was always told that she would accomplish remarkable things in life, and that prophecy couldn't be more accurate. When the opportunity arose to join selfpublishing.com, Elaine knew it was her calling.

Her first book, "Don't Be Weird," was a gem rooted in Gospel teachings. But Elaine's passion and keen observation led her to recognize a need in the market for a fresh approach to teaching children God's teachings. Thus, "I'm Not Weird" came to life in a mere 15 minutes, bursting with inspiration and excitement.

In this captivating interview, Elaine shares her invaluable insights on the differences between editing adult and children's books, the various book types, the intricacies of binding and printing, and the unique fulfillment process on Amazon for children's books.

You won't want to miss the fascinating details behind Elaine's clever technique of assigning each page a special job within her book. She also reveals how she determined the perfect age range for her target audience and dives into the most challenging phase of writing her enchanting children's book.

So, grab your favorite cozy spot, prepare to be charmed, and join us on this delightful journey as Elaine Ursuy shares her wisdom and experiences in the magical realm of children's book writing. Trust us, it's going to be an episode filled with joy, inspiration, and priceless insights that will ignite your own passion for creating captivating stories for children. Tune in now and let the magic unfold!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Get ready for an eye-opening discussion on turning your book into a captivating online course with the brilliant Marisa Murgatroyd!

Have you ever wondered how to write a book that not only educates but also motivates readers to take action? A book that not only imparts knowledge but also creates an immersive and enjoyable experience? And most importantly, a book that naturally leads into launching and selling your own online course? Look no further because Marisa has the answers you've been seeking.

In this engaging interview, Marisa unveils "The Experience Method" - a transformative approach that empowers authors to achieve remarkable results with their books and seamlessly transition into creating dynamic online courses. Discover the power of motivational structure over traditional chronological structure and how it can enhance reader engagement and implementation.

Marisa delves into the four levels of learning and engagement, unlocking the secrets to creating an unforgettable learning experience for your audience. She also shares invaluable strategies on transforming your book into a captivating online course and provides insights on successfully launching your course to secure your first 5-10 sales.

If the idea of launching your own online course has ever crossed your mind, this is an interview you won't want to miss. Marisa's wisdom and expertise will inspire and guide you on your journey to transforming your book into a compelling and impactful online course.

So, grab a pen, a notepad, and your favorite beverage, and get ready to take notes as Marisa Murgatroyd shares her invaluable insights on turning your book into a captivating online course. Prepare to embark on an exciting adventure where your words have the power to transform lives and create a thriving community of passionate learners. Tune in now and unleash your potential!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Are you dreaming of becoming a successful fiction author and earning a full-time income from your writing? Wondering what steps to take if your fiction book isn't gaining traction in the market? Look no further because this week's episode is packed with insightful answers and valuable advice from the talented Ramy Vance.

Join us as Ramy shares his expertise and sheds light on the secrets to becoming a thriving fiction author. Discover the strategies to boost book sales and unlock the potential for a sustainable income from your writing. Ramy reveals the importance of identifying your "Tier 1" audience, those loyal readers who are most likely to connect with your work and become your biggest advocates.

Ever wondered about the significance of "genre expectations"? Ramy breaks it down for you, explaining why understanding and meeting these expectations are vital for success in the fiction world. Additionally, he dives into the concept of "Read Through Rate" and why it holds the key to making a living as a fiction author.

This episode is brimming with invaluable insights, tips, and tricks to help you navigate the world of fiction writing. Whether you're a budding author or an experienced writer seeking to take your fiction career to new heights, you won't want to miss out on Ramy Vance's wisdom.

So grab your favorite notebook, sharpen your pencils, and get ready to immerse yourself in this captivating episode. Tune in now and embark on your journey to becoming a successful fiction author!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Hey there! Today's episode is a big one because we have the legendary Steven Pressfield on the show. If you haven't heard of him, then you're missing out on one of the best books on the creative process ever written - "The War of Art".

In this episode, we cover a lot of ground and talk about many interesting topics, including:

• How my experience as a copywriter at an ad agency helped me become a better writer
• Whether you should write fiction or nonfiction first
• How Steven's experience as a screenplay writer improved his fiction writing
• What "resistance" is and how to overcome it when writing a book (or any project)
• Common resistance points when writing a book
• Whether you should write a novel or a screenplay first (and how to get your book turned into a movie)
• How Steven stays motivated to keep writing in his 70s

Steven is such a funny and engaging guy, and I had an awesome time chatting with him. Don't miss this interview - check it out and let me know what you think!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Hey there! Get ready for an action-packed episode because today I'm joined by Steve Anderson, the author of "The Bezos Letters" - one of my absolute favorite books from the past few years. We'll dive into the fascinating world of book writing research and also touch on some other interesting topics.

During our conversation, we cover a lot of ground, including:

• Drawing lessons from Jeff Bezos on selling books and growing a company
• Deciding between self-help and biography structures for your book
• How I managed to break free from my type 5 Enneagram tendencies (the researcher) to write a great book without spending 5 years on research
• Navigating what you can and can't say when writing about others and big companies
• The powerful impact of podcasts in book sales
• The value of hiring a publicist and whether it's worth the investment
• Lessons learned from hiring a media coach and how to effectively pitch the media
• Exploring the world of selling foreign rights for your book

Trust me, this interview is action-packed and filled with valuable insights. Don't miss it! Tune in and let me know your thoughts.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Ever had the idea of writing a book to make a greater impact through your nonprofit organization? Or perhaps you've considered starting a nonprofit arm for your business or donating a portion of your book royalties to charity? Well, today's episode with the amazing Amy McLaren is tailor-made for you!

During our interview, Amy and I delve into a range of insightful topics, including:

• The motivating factors that led me to write a book focused on making a meaningful impact
• How I strategically launched the book to maximize donations for the nonprofit cause
• The question of whether all nonprofits should consider writing a book and why it can be a game-changer
• The long-term growth potential of using the book to drive donations and support
• Exploring the concept of starting a nonprofit arm within your business and understanding the distinctions between a foundation and a nonprofit organization
• Unveiling the top three strategies that contributed to successful book sales during the launch

Trust me, this episode is jam-packed with inspiration and valuable insights for anyone aiming to amplify their impact through a book. Don't miss out on this incredible conversation with Amy McLaren! Tune in and get ready to make a difference.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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What does it take to play the long game as an author? Why is it crucial to continue marketing your book long after its release? And what common mistake do most authors make when it comes to their marketing strategy?

Today, I am thrilled to have my friend Dorie Clark join me for an engaging discussion on these very topics. Dorie, author of the highly anticipated book "The Long Game," shares her valuable insights with us. During our conversation, we cover a wide range of fascinating subjects, including:

• Dorie's journey of building an impressive email list of over 75,000 subscribers in just a few years, along with a key strategy to help you grow your own email list
• How Dorie generates income as a full-time author, and a glimpse into the pie chart of her revenue streams
• Three effective approaches to becoming a recognized expert in your field
• The surprising truth about book tours and their limited impact on book sales, and the alternative approach I'm taking instead
• An inside look at how I'm managing the launch team for my own book

This episode is packed with valuable insights and practical tips for those interested in growing their email list or learning from Dorie's expertise. Don't miss out on this exciting conversation! Tune in and get ready to level up your author marketing game.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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