When you run a business, whether you know it or not or verbalize it or not, you are putting something and someone first. There is a pecking order or a list of priorities. It could be the shareholders, you as the CEO, or just generally profit at any cost. This leads to underpaying employees, making cheaper goods that don’t last, and a whole host of other awful things. But what would businesses look like if they were more selfless? I've discovered that if you become others focused instead of self focused in your business, you gain four tremendous benefits.