This week Beer Sessions is all about selling cider and Jimmy welcomes guests who are experts on the subject matter: Paige Flori of Boutique Wines, Spirits and Cider, Seth Jones of East Hollow Cider, Dave Urbanos of Sugarburg BK, and Brandon Buza of The Fermented Life who recently served as a judge for the cider category of the Good Food Awards. Seth talks about the relationships he’s built by selling at the Union Square Greenmarket and Paige shares how she decides to add a new cider to her store shelves. The group also discusses the role awards play in drawing attention to cider as a category. Plus hear about this fall’s harvest, whether cans or bottles are more popular, and some of the guests’ favorite ciders to sip on right now.

Image courtesy of Paige Flori.

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