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We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it.

CD Media Consulting

#sales

#radio

#sports

#media

#broadcasting

#NASCAR

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This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you.

Links discussed:

Beer Trail Example

Radio Ink spotlight on Tourism

Westwood One Tourism Study

America 250

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There's been a lot about artificial intelligence recently in the radio trades, but where do you start and how can it help an over worked and under-staffed sales force. I took some time to look into it for you and find ways that it can help you in your sales process.

ChatGPT

Microsoft Co-Pilot

Suno AI

Selling Speed: November 2025 - To see AI generated logos

#NASCAR

#sales

#media

#marketing

#advertising

#radio

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Media Consultant Chris Fleming helps us respond to the misinformed statement "No one listens to radio anymore."

#NASCAR

#radio

#sales

#media

#sports

#advertising

#marketing

Links from this episode:

Chris Fleming LinkedIn

CD Media Consulting

Peter Drucker Bio

Double Your Revenue book (Amazon)

2025 August Selling Speed

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As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them.

Links from this episode:

Mythbusters TV Series

"The Focus Group of One"

Current federal government efforts to keep AM in cars.

The Truth About Radio book

#NASCAR

#radio

#media

#sports

#marketing

#advertising

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With the recent news of IHeart and Audacy working together, I have thoughts on a collaborator that possibly is already in your market...The CW.

Links from this podcast:

Audacy Joins the IHeart App

RAM CEO Kuniskis on NASCAR

Fox TV Daytona 500 vs. Indy 500 Prices

e.l.f. Cosmetics: Why NASCAR

Jeff Gordon on New Sponsor Interest

Amazon Prime NASCAR Viewership

Jerry Bruckheimer on Days of Thunder II

No Perfect NASCAR In-Season Challenge Brackets

Daniel Suarez Leaving Trackhouse after 2025 Season

#NASCAR

#Radio

#Sales

#Marketing

#Media

#Sports

#Advertising

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Radio returns as the exclusive and free source for NASCAR racing over the next 5 weeks. We look at how the Amazon Prime Video partnership works to your radio station's advantage this summer.

Links from the podcast:

NASCAR TV Coverage in 1979

NASCAR Full Speed Trailer

Earnhardt documentary trailer

#NASCAR

#Sports

#Marketing

#Media

#Radio

#Sales

#Advertising

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As a media sales professional we sometimes have to have tough conversations with our clients. This one might be the most important for both of you, convincing them to use the correct level of spending to produce the most impact for their business.

We also look at a new study that proves once again that radio sells cars.

Links from the newsletter version:

Twitter Post Examining 2024 Car Sponsors

Media Audit Study of NYC Radio Listeners Car Buying Plans

2023 NASCAR NextGen Fan Study

#NASCAR

#Sales

#Media

#Radio

#Advertising

#Sports

#Marketing

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Stations always ask what non-traditional advertising categories might be available and make sense for NASCAR. On a recent visit to our affiliate in Jacksonville, FL, Station owner Steve Griffin and General Sales Manager Ken Brady sang the praises of their account executive Stacey Haskell for selling NASCAR to a local union. This month, we find out more about her relationship with UA Local 234 and why NASCAR and 101XL works for them.

1010XL Website

NASCAR Page

YouTube Live Stream

UA Local 234

#NASCAR

#Sports

#Media

#Radio

#Advertising

#Marketing

#Sales

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