Selling Speed: The MRN NASCAR Local Sales Podcast

Selling Speed: The MRN NASCAR Local Sales Podcast

By Bob Quick from MRNBusiness
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Selling Speed: The MRN NASCAR Local Sales Podcast episodes

  • 2022 September

    The NASCAR Race to Revenues in 2023 event was a collaboration with Loyd Ford of Rainmaker Pathways Consulting Works, Alec Drake of Drake Media Group, and Ed Knight of WECO-FM radio. In this BONUS episode we talk about finding all the available revenue streams when you have an affiliation with Motor Racing Network and use NASCAR to enhance your selling, when is the best time to sell NASCAR on the calendar, NTR and other untraditional NASCAR targets, and so much more.


    Bob Quick, Sr. Manager Radio Partnerships - Motor Racing Network

    704-262-6713

    [email protected]


    Loyd Ford, Rainmaker Pathways Consulting Works

    864-448-4169

    [email protected]


    Alec Drake, Drake Media Group

    214-529-2007

    [email protected]


    Ed Knight, WECO Radio



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    1 hr 18 min
  • 2022 August

    In this month's episode, we talk with Chris Fleming, EVP at El Dorado Broadcasters in Victorville, CA, a local radio broadcaster who has successfully sold digital products in multiple markets he has worked in. Here are some helpful links from the episode:


    To buy Chris' books:

    cdmediaconsulting.com


    What his digital news sites look like:

    HDdailynews.com


    His email marketing partner:

    Site Impact


    Creative services outsourcing website:

    fiverr


    NASCAR Foundation car donation program details:

    learn more about the program


    

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    48 min
  • 2022 June

    In this month's episode, we explore prospecting the service industry for your NASCAR sales.


    Barrett Sports Media article link:

    https://barrettsportsmedia.com/2022/06/17/the-dental-industry-is-hot-and-your-hosts-can-help-you-rake-in-ad-dollars/


    Loyd Ford - Rainmaker Pathway

    https://rainmakerpathway.com/

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    10 min
  • 2022 May

    In the May 2022 edition we interview Tony Garcia of Global Media Services and Now Media, home of the Bob & Sheri Show. The similarities between what Tony does on a daily basis and what I do here at MRN are almost identical even though the target demographics might be different. Fans of both Bob & Sheri and those of NASCAR are so completely loyal, that we can learn from one another the best way to promote, program, and sell our products.


    Contact Tony at Global Media Services, Now Media, or the Bob & Sheri Show or [email protected].


    Link to a listing of MRN covered events from the ARCA Menards Series:

    2022 ARCA Menards Series schedule

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    45 min
  • 2022 March

    This month we speak with Loyd Ford, radio consultant with Rainmaker Pathways Consulting. We discuss best practices for promoting, programming, and selling NASCAR plus talk about radio in general and the challenges local stations face in 2022.


    Find Loyd at rainmakerpathway.com.


    #NASCAR

    #Radio

    #Sales

    #Advertising

    #Marketing

    #Media

    #Sports

    #Business

    #Bisnus2Business

    Hosted on Acast. See acast.com/privacy for more information.

    53 min
  • 2022 January
    In the January edition we look at the success of the 2021 season, look ahead to the changes for the 2022 season, and how they affect sales. We go over the strengths of the loyalty and demographics of the NASCAR fan plus cover best practices for prospecting, packaging, and pricing. It is a replay of our January MRN NASCAR Local Sales webinar.Webinar video link:https://nascar-my.sharepoint.com/:v:/g/personal/rquick_mrn_com/Ec64LdU70VdHo_B9Vt68KuEB4XdhudI2xB_TpqOXYTX9zg?e=smAsZKPresentation deck link:https://nascar-my.sharepoint.com/:p:/g/personal/rquick_mrn_com/Efd8MfZ0efNAjnF2D7F62vwBRDUymxhrs26l5bBcUitK7g?e=oCv7VK

    Hosted on Acast. See acast.com/privacy for more information.

    47 min
  • 2021 December
    In the December edition, we look at updating our NASCAR packages and ahead to prepare for the 2022 season.

    Hosted on Acast. See acast.com/privacy for more information.

    9 min
  • 2021 October
    Using emerging online audio platforms to leverage local NASCAR radio sales

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    10 min
  • 2021 September
    We look at "The Question" and how to defeat it in this month's edition.

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    11 min
  • 2021 August
    We explore using the NASCAR Playoffs to spark 2022 sales. Links discussed in this episode:Kyle Larson sponsorship: https://apnews.com/article/technology-sports-business-auto-racing-formula-one-606642ed696ea380ffa48d2215b39ad4Hendrick Automotive Locations: https://www.hendrickcars.com/locations/index.htmJayski.com driver sponsor list: https://www.jayski.com/nascar-cup-series/2021-nascar-cup-series-team-driver-chart/NASCAR Standings: https://www.nascar.com/standings/nascar-cup-series/Hannah Newhouse All Access Women to Watch: https://www.allaccess.com/net-news/archive/story/209701/in-all-access-women-to-watch-column-charese-fruge-

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    9 min

About Selling Speed: The MRN NASCAR Local Sales Podcast

From the publisher's feed

Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan.

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