Selling Speed: The MRN NASCAR Local Sales Podcast

Way back in 2016, one of my very first Selling Speed articles (before we expanded to a podcast version), we looked at the common objections stations get when selling NASCAR. The objections haven’t changed but there is some new data we can add to help fight the good fight. So, we’ll revisit what I wrote in 2016 and add a little 2023 color just in time for selling your 2024 NASCAR packages…

Links referenced in this episode:

NFL & MLB research on fans who listen to the radio while watching their games.

U.S. Regional Population

2023 NASCAR Next Gen Fan Study PowerPoint

2023 NASCAR Next Gen Fan Study Webinar Video

#NASCAR

#Radio

#Sports

#Media

#Marketing

#Sales

#Advertising

#Business

Hosted on Acast. See acast.com/privacy for more information.

Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sense for personal injury lawyers in this episoide.

Links:

Richard Childress Racing

Morgan & Morgan

Survey Question

#radio

#sales

#NASCAR

#Sports

#media

#advertising

#marketing

Hosted on Acast. See acast.com/privacy for more information.

Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you engage with your clients who are fans and continue to defeat the uninformed “NASCAR is dying” objection/opinion when faced with it.

So, I will attempt to inform and entertain as the late Mr. Harvey once did…and now the news! Links to the 8 news stories mentioned in the podcast are below.

·      Goodyear’s NASCAR Sponsorship Tops All

·      The Business of NASCAR in 2023

·      Sellouts, we’ve had a lot of them including Pocono

·      “Windy City” Economic Impact from NASCAR

·      NASCAR Next Gen Fan Study

·      NASCAR Day Giveathon

·      NASCAR's Ben Kennedy Named to SBJ's "40 Under 40" List

#NASCAR

#advertising

#sports

#radio

#media

#marketing

#sales

·      A NASCAR/NFL Connection

Hosted on Acast. See acast.com/privacy for more information.

In this BONUS episode we share the audio recording from NASCAR Next Gen Fan Study Webinar - MRN Lunch & Learn on June 7th. We revealed all the great data and sales information we got from our completed study of 5 markets using the Local Radio Analysis (LRA) product from FMR Associates. Download a copy of the presentation and the complete video recording for your sales efforts and for training new staff members at a later date.

2023 NASCAR Nest Gen Fan Study

June 7th MRN Lunch & Learn Video Recording

#radio

#sales

#NASCAR

#sports

#marketing

#media

#advertising

Hosted on Acast. See acast.com/privacy for more information.

A Selling Speed x The Encouragers: The Radio Rally crossover episode entitled "The Next Gen NASCAR Fan Study" with Loyd Ford of Rainmaker Pathway Consulting Works, Kent Phillips from FMR Associates & TCCP Radio, and major market air talent Meg Butterly lends her talents to help keep us focused and on topic.

Bob, Loyd, & Kent go over findings from a recent consumer study of the 21st century NASCAR fan and just how powerful the NASCAR brand is among almost all radio formats.

#NASCAR

#Radio

#advertising

#marketing

#sales

#sports

#media

Hosted on Acast. See acast.com/privacy for more information.

In this month's episode Bob interviews Marc Greenspan from Research Director, Inc. They discuss two of NASCAR fan's biggest strengths for sellers, loyalty and spending power.

Links to the original Radio Ink articles written by Marc discussed in this episode:

Selling Audience Loyalty

Selling the Value of Your Older Audience

MARC GREENSPAN

FOUNDER/CEO - RESEARCH DIRECTOR, INC.

Office: 410-295-6619 x11

[email protected]

#sales

#NASCAR

#radio

#sports

#media

#advertising

#marketing

Hosted on Acast. See acast.com/privacy for more information.

The winning team at the 2023 Daytona 500 has a unique sponsorship model that we can emulate on the local NASCAR sales level with a little creative thinking and a little creative selling.

Links from this episode:

Ricky Stenhouse, Jr.

JTG Daugherty Racing

Kroger

Kroger Vendor Program Article

Cottonelle JTG Sponsor Activation Article

WDNG NASCAR Craftsman Truck Series Social Post

WDNG Broadcasting at Daytona Pictures

WLIJ NASCAR Coverage Post

WECO NASCAR is Back Video Post

Hosted on Acast. See acast.com/privacy for more information.

In this month's Selling Speed we look at legacy ideas that still have legs. 

Links mentioned in this episode:

Legacy Motor Club

#advertising

#radio

#marketing

#sports

#media

#nascar

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Selling Speed we examine 4 categories that will spend billions on advertising in 2023 according to a recent BIA Advisory Services webinar.

BIA Advisory Services

http://www.biakelsey.com/

Top Recession-Proof Opportunities for 2023 Webinar

2022 Sports Business Journal reader survey

Hosted on Acast. See acast.com/privacy for more information.

We discuss the massive momentum for NASCAR heading into their 75th Season and how it can relate to sales.

Links included in the episode:

GFK

WDNG-AM "The New 95.1, The Mountain"

#nascar

#radio

#sales

#advertising

#sports

#marketing

#media

Hosted on Acast. See acast.com/privacy for more information.