We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road to tracks like Talladega, Daytona, and Darlington...ringing the cash register all the way.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road to tracks like Talladega, Daytona, and Darlington...ringing the cash register all the way. Hosted on Acast. See acast.com/privacy for more information.

We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road to tracks like Talladega, Daytona, and Darlington...ringing the cash register all the way. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2026 June - Robert Grantham Takes to the Road with His NASCAR Coverage

We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it. <a href="www.cdmediaconsulting.com" rel="noopener noreferrer" target="_blank">CD Media Consulting</a> #sales#radio#sports#media#broadcasting#NASCAR<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it. CD Media Consulting #sales #radio #sports #media #broadcasting #NASCAR Hosted on Acast. See acast.com/privacy for more information.

We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it. <a href="www.cdmediaconsulting.com" rel="noopener noreferrer">CD Media Consulting</a> #sales#radio#sports#media#broadcasting#NASCAR Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2026 March - Premium Pricing

This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you. Links discussed: <a href="https://vinepair.com/articles/11-best-craft-beer-trails-travel/" rel="noopener noreferrer" target="_blank">Beer Trail Example</a><a href="https://radioink.com/2026/01/28/the-untapped-sales-category-sitting-right-off-the-interstate/" rel="noopener noreferrer" target="_blank">Radio Ink spotlight on Tourism</a><a href="https://www.insideaudiomarketing.com/post/radio-outperforms-tv-for-travel-brands" rel="noopener noreferrer" target="_blank">Westwood One Tourism Study</a><a href="https://america250.org/" rel="noopener noreferrer" target="_blank">America 250</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you. Links discussed: Beer Trail Example Radio Ink spotlight on Tourism Westwood One Tourism Study America 250 Hosted on Acast. See acast.com/privacy for more information.

This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you. Links discussed: <a href="https://vinepair.com/articles/11-best-craft-beer-trails-travel/" rel="noopener noreferrer">Beer Trail Example</a><a href="https://radioink.com/2026/01/28/the-untapped-sales-category-sitting-right-off-the-interstate/" rel="noopener noreferrer">Radio Ink spotlight on Tourism</a><a href="https://www.insideaudiomarketing.com/post/radio-outperforms-tv-for-travel-brands" rel="noopener noreferrer">Westwood One Tourism Study</a><a href="https://america250.org/" rel="noopener noreferrer">America 250</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2026 February - Tourism

As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them. Links from this episode: <a href="https://en.wikipedia.org/wiki/MythBusters" rel="noopener noreferrer" target="_blank">Mythbusters TV Series</a>"<a href="https://chrisfleming.substack.com/p/the-focus-group-of-one" rel="noopener noreferrer" target="_blank">The Focus Group of One</a>"Current <a href="https://www.congress.gov/crs-product/R48315" rel="noopener noreferrer" target="_blank">federal government</a> efforts to keep AM in cars.<a href="https://www.amazon.com/Truth-About-Radio-Busting-Sellers-ebook/dp/B0FG4RVTHB" rel="noopener noreferrer" target="_blank">The Truth About Radio</a> book #NASCAR#radio#media#sports#marketing#advertising<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them. Links from this episode: Mythbusters TV Series "The Focus Group of One" Current federal government efforts to keep AM in cars. The Truth About Radio book #NASCAR #radio #media #sports #marketing #advertising Hosted on Acast. See acast.com/privacy for more information.

As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them. Links from this episode: <a href="https://en.wikipedia.org/wiki/MythBusters" rel="noopener noreferrer">Mythbusters TV Series</a>"<a href="https://chrisfleming.substack.com/p/the-focus-group-of-one" rel="noopener noreferrer">The Focus Group of One</a>"Current <a href="https://www.congress.gov/crs-product/R48315" rel="noopener noreferrer">federal government</a> efforts to keep AM in cars.<a href="https://www.amazon.com/Truth-About-Radio-Busting-Sellers-ebook/dp/B0FG4RVTHB" rel="noopener noreferrer">The Truth About Radio</a> book #NASCAR#radio#media#sports#marketing#advertising Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2025 August - Myths

We share a great idea to promote your stations and NASCAR to your local market...and make money from it.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

We share a great idea to promote your stations and NASCAR to your local market...and make money from it. Hosted on Acast. See acast.com/privacy for more information.

We share a great idea to promote your stations and NASCAR to your local market...and make money from it. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2021 July

As station employees wear more hats than just sales, efficient execution of MRN programming becomes more vital to save time and sell more<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

As station employees wear more hats than just sales, efficient execution of MRN programming becomes more vital to save time and sell more Hosted on Acast. See acast.com/privacy for more information.

As station employees wear more hats than just sales, efficient execution of MRN programming becomes more vital to save time and sell more Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2021 June

In this episode, we look at prospecting Business to Business clients and look at one of the most famous B2B NASCAR sponsors, Interstate Batteries. I reference this great article from Forbes as well:http://www.forbes.com/sites/gregengle/2021/05/05/how-a-30-year-long-nascar-sponsorship-came-to-be/<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this episode, we look at prospecting Business to Business clients and look at one of the most famous B2B NASCAR sponsors, Interstate Batteries. I reference this great article from Forbes as well:http://www.forbes.com/sites/gregengle/2021/05/05/how-a-30-year-long-nascar-sponsorship-came-to-be/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, we look at prospecting Business to Business clients and look at one of the most famous B2B NASCAR sponsors, Interstate Batteries. I reference this great article from Forbes as well:http://www.forbes.com/sites/gregengle/2021/05/05/how-a-30-year-long-nascar-sponsorship-came-to-be/ Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2021 May

In this month's episode, we look at new brands using NASCAR in 2021 and what categories to mine for new business locally.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this month's episode, we look at new brands using NASCAR in 2021 and what categories to mine for new business locally. Hosted on Acast. See acast.com/privacy for more information.

In this month's episode, we look at new brands using NASCAR in 2021 and what categories to mine for new business locally. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2021 March

We hosted a local sales webinar for our Motor Racing Network affiliates to discuss the changes to the upcoming 2021 season and how they can lead to more sales.

Feb 2021 BONUS Episode

As stations go through their planning processes for 2021, we let you know about MRN's plans for the new year.

Ocotober 2020

We examine using the NASCAR Playoffs to drive third and fourth quarter sales, and maybe the 2021 NASCAR season.

August 2020

Even during the COVID-19 pandemic NASCAR grows.

June 2020

This is the recording of our Jan. 15, 2020 MRN NASCAR Local Sales Lunch & Learn Webinar. if you would like to download the videos and presentation you can do so by following this link:

https://spaces.hightail.com/space/Jz85d4g2Wu

Thanks and Happy Selling!

This is the recording of our Jan. 15, 2020 MRN NASCAR Local Sales Lunch & Learn Webinar. if you would like to download the videos and presentation you can do so by following this link: https://spaces.hightail.com/space/Jz85d4g2Wu Thanks and Happy Selling!

This is the recording of our Jan. 15, 2020 MRN NASCAR Local Sales Lunch &amp; Learn Webinar. if you would like to download the videos and presentation you can do so by following this link:

https://spaces.hightail.com/space/Jz85d4g2Wu

Thanks and Happy Selling!

February 2020 Bonus Episode

In the June edition we look at the RV industry and why the NASCAR fan is a perfect fit for their marketing efforts.

June 2019

Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan. Hosted on Acast. See acast.com/privacy for more information.

Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Selling Speed: The MRN NASCAR Local Sales Podcast

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