We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road to tracks like Talladega, Daytona, and Darlington...ringing the cash register all the way.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road to tracks like Talladega, Daytona, and Darlington...ringing the cash register all the way. Hosted on Acast. See acast.com/privacy for more information.

We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road to tracks like Talladega, Daytona, and Darlington...ringing the cash register all the way. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2026 June - Robert Grantham Takes to the Road with His NASCAR Coverage

We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it. <a href="www.cdmediaconsulting.com" rel="noopener noreferrer" target="_blank">CD Media Consulting</a> #sales#radio#sports#media#broadcasting#NASCAR<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it. CD Media Consulting #sales #radio #sports #media #broadcasting #NASCAR Hosted on Acast. See acast.com/privacy for more information.

We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it. <a href="www.cdmediaconsulting.com" rel="noopener noreferrer">CD Media Consulting</a> #sales#radio#sports#media#broadcasting#NASCAR Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2026 March - Premium Pricing

This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you. Links discussed: <a href="https://vinepair.com/articles/11-best-craft-beer-trails-travel/" rel="noopener noreferrer" target="_blank">Beer Trail Example</a><a href="https://radioink.com/2026/01/28/the-untapped-sales-category-sitting-right-off-the-interstate/" rel="noopener noreferrer" target="_blank">Radio Ink spotlight on Tourism</a><a href="https://www.insideaudiomarketing.com/post/radio-outperforms-tv-for-travel-brands" rel="noopener noreferrer" target="_blank">Westwood One Tourism Study</a><a href="https://america250.org/" rel="noopener noreferrer" target="_blank">America 250</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you. Links discussed: Beer Trail Example Radio Ink spotlight on Tourism Westwood One Tourism Study America 250 Hosted on Acast. See acast.com/privacy for more information.

This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you. Links discussed: <a href="https://vinepair.com/articles/11-best-craft-beer-trails-travel/" rel="noopener noreferrer">Beer Trail Example</a><a href="https://radioink.com/2026/01/28/the-untapped-sales-category-sitting-right-off-the-interstate/" rel="noopener noreferrer">Radio Ink spotlight on Tourism</a><a href="https://www.insideaudiomarketing.com/post/radio-outperforms-tv-for-travel-brands" rel="noopener noreferrer">Westwood One Tourism Study</a><a href="https://america250.org/" rel="noopener noreferrer">America 250</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2026 February - Tourism

As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them. Links from this episode: <a href="https://en.wikipedia.org/wiki/MythBusters" rel="noopener noreferrer" target="_blank">Mythbusters TV Series</a>"<a href="https://chrisfleming.substack.com/p/the-focus-group-of-one" rel="noopener noreferrer" target="_blank">The Focus Group of One</a>"Current <a href="https://www.congress.gov/crs-product/R48315" rel="noopener noreferrer" target="_blank">federal government</a> efforts to keep AM in cars.<a href="https://www.amazon.com/Truth-About-Radio-Busting-Sellers-ebook/dp/B0FG4RVTHB" rel="noopener noreferrer" target="_blank">The Truth About Radio</a> book #NASCAR#radio#media#sports#marketing#advertising<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them. Links from this episode: Mythbusters TV Series "The Focus Group of One" Current federal government efforts to keep AM in cars. The Truth About Radio book #NASCAR #radio #media #sports #marketing #advertising Hosted on Acast. See acast.com/privacy for more information.

As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them. Links from this episode: <a href="https://en.wikipedia.org/wiki/MythBusters" rel="noopener noreferrer">Mythbusters TV Series</a>"<a href="https://chrisfleming.substack.com/p/the-focus-group-of-one" rel="noopener noreferrer">The Focus Group of One</a>"Current <a href="https://www.congress.gov/crs-product/R48315" rel="noopener noreferrer">federal government</a> efforts to keep AM in cars.<a href="https://www.amazon.com/Truth-About-Radio-Busting-Sellers-ebook/dp/B0FG4RVTHB" rel="noopener noreferrer">The Truth About Radio</a> book #NASCAR#radio#media#sports#marketing#advertising Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2025 August - Myths

We share some recent articles to help you with your local NASCAR clients.

May 2019

The the August 2018 episode we dive deeper inside an affiliate mid-season upsale and extension and introduce you to NASCAR local sales expert Ed Knight from WECO-FM.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

The the August 2018 episode we dive deeper inside an affiliate mid-season upsale and extension and introduce you to NASCAR local sales expert Ed Knight from WECO-FM. Hosted on Acast. See acast.com/privacy for more information.

The the August 2018 episode we dive deeper inside an affiliate mid-season upsale and extension and introduce you to NASCAR local sales expert Ed Knight from WECO-FM. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

2018 August

In the July edition we look at creating a local NASCAR event to drive NTR even if you are hundreds of miles from the closest track

2018 July

Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan. Hosted on Acast. See acast.com/privacy for more information.

Driving local radio revenue with the purchasing power and extreme loyalty of the NASCAR fan. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Selling Speed: The MRN NASCAR Local Sales Podcast

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