A just announced NASCAR Official partnership can be looked upon as a local opportunity and as an example to follow when pitching multiple location businesses in your area,

Suburban Propane

Suburban Propane 2nd link

2024 TV Viewership Gains

2024 TV Auto Racing Broadcast Rankings

#NASCAR

#Sports

#Media

#Radio

#Advertising

#Marketing

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In this month's Selling Speed we look at why this is a good time to pitch 2025 NASCAR programming and some strategies to get the order.

Link to 2023 NASCAR NextGen Fan Study

#NASCAR

#Sports

#Media

#Sales

#Marketing

#Advertising

#Radio

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Things should be easy to sell if they are new and exciting, but what happens when it’s your 10th year of NASCAR…your 25th…your 40th? We have a handful of stations that have aired every NASCAR race we have produced since we began in 1970…how do they stay excited? We'll explore it in this month's episode of Selling Speed, The Podcast!

Links Mentioned in Episode:

Adam Stern of Sports Business Journal Tweet on The CW

The NASCAR Xfinity Series on The CW

2023 NASCAR NextGen Fan Study

Radio Ink "Radio Triumphs Over TV, Beating 12x Ad Spend for Tax Prep"

Cumulus/Westwood One Blog on Tax Prep

#NASCAR #Radio #Sports #Media #Advertising #Sales #Business #Marketing

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Selling never stops for radio and for NASCAR. Here a a couple NASCAR deals that might lead to local sales.

Links:

Goodyear deal from Global Data

2023 NASCAR Next Gen Fan Study

Straight Talk Wireless deal

Braves at Bristol Motor Speedway

Let me help you connect the dots to new revenue, 704-262-6713 or [email protected].

#NASCAR

#sports

#media

#radio

#sales

#marketing

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NASCAR has broad appeal, but many advertisers don't know that. The NASCAR fan might be the unique audience that an uncommon advertiser might be looking for.

Mentioned in this episode:

Snapchat sponsors Xfinity team at Chicago

2023 NASCAR NextGen Fan Study

Katz Radio Group Media Trustworthiness Study

#NASCAR

#Radio

#Sports

#Marketing

#Media

#Sales

#Advertising

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Much like the changing makeup of the American population, the NASCAR fan is changing and there are sales opportunities we can take advantage of because of it.

Also covered what we know about the 2025 schedule so far.

#sales

#sports

#radio

#advertising

#marketing

#media

#NASCAR

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Seasoned pros to rookies...these are three common mistakes radio stations make selling NASCAR.

Link to 2023 NASCAR NextGen Fan Study

#NASCAR

#Sports

#Radio

#Marketing

#Media

#Advertising

#Business

#Sales

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In this episode we look at selling our short form ancillary programming.

Links mentioned this month:

2024 MRN Sales Kit

Selling Speed: 2022 January (Best practices for selling races)

Selling Speed: 2022 September (with Loyd Ford & Ed Knight-Selling NASCAR)

Audio 1 Support for new XDS

Call Audio 1 at 214-396-9405 or Email [email protected]

Weather Delays and Affiliate Bulletins

@4MRNAffiliates

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NASCAR negotiated with 5 TV partners for its new broadcast deal spanning from 2025-2031. There are three main reasons how these new deals will help you sell NASCAR to your local radio clients.

Links Mentioned:

NASCAR TV Deal Details

More on the deals

Restaurant Growth Troubles

Red Lobster's Miss

#NASCAR

#Sports

#Marketing

#Media

#Radio

#Advertising

#Sales

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This is an extra episode of Selling Speed where we will play the audio from our latest sales webinar looking at the 2023 NASCAR Next Gen Fan Study. Follow the links in the show notes to download your copy of the presentation and the webinar video. It’s very powerful selling information to help you mine for new business, find places to promote the race broadcasts, and defeat objections.

Links referenced in this episode:

2023 NASCAR Next Gen Fan Study PowerPoint

2023 NASCAR Next Gen Fan Study Webinar Video

#NASCAR

#Radio

#Sports

#Media

#Marketing

#Sales

#Advertising

#Business

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