Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

Join us this week as Tom sits down with Michael LaFido, author of Luxury Listing Specialist Book: Dominate Luxury Listings in Your Market and co-host of Chicagoland Real Estate Podcast.  Their conversation hits many topics, but has a strong center around marketing and differentiating yourself from the competition, especially when trying to break into the high-end, luxury market.

Throughout his career, Michael has learned the importance of “lifestyle” and direct response marketing versus “traditional marketing”, which has become the key to his success.  This marketing approach is based on years of research, coaching, trial and error, and feedback from some of the worlds best marketers. Michael teaches top producing real estate agents worldwide to “think like a marketer” and not like “traditional” agents. Over the past fifteen years, LaFido and his team developed a method that takes a more comprehensive, proactive approach to marketing a home.  Every property is assessed with the homeowner, and a customizable blueprint to position the home in front of more buyers and brokers is created.  Our goal is to create massive exposure and press both online and offline to targeted both buyers, brokers, and influencers worldwide.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Today, Tom shares his number one piece of merchandise to invest in as a Realtor.  It'll help you leave a lasting impression that could pay off in a big way.  Curious to know what it is?  Listen in to find out!

Selling the Dream Podcast on YouTube: https://www.youtube.com/channel/UChQ6EyLRV-26Pbr4Z_Voj9A

Find us on Facebook: https://www.facebook.com/SellingTheDreamPodcast/?modal=admin_todo_tour

This week, Tom chats with William Bolls, a Rockstar Realtor based in the Big Apple.  William shares some inside tips on what it's like to work, sell, market, and more within this unique city that is dominated by renters, rather than buyers.  Tune in to find out how William handles this, and much, much more!

William Bolls is a NYC real estate broker with prominent industry recognition and an acute understanding of the New York City real estate market.

https://williambolls.com

https://www.facebook.com/WilliamBollsRealEstate/

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

This week on Selling the Dream, Tom gets to chat with Stephanie Reed of Sun Valley, Idaho.  Stephanie gives tons of ideas for maximizing your potential as an agent in a 2nd Home Community.  She also shares some great tips for connecting with your community and making lasting connections with potential clients.

Stephanie has called Sun Valley home for 41 years. Having grown up in the Wood River Valley, she can truly attest to the unique quality of life and sense of community the area provides. This knowledge has allowed her to provide clients with great insights to the market trends of the valley. Having started her real estate career in Seattle, Washington and in Charlotte, North Carolina for six years, both large metropolitan markets, she realized she wanted to be part of the Wood River Valley again and enjoy all it has to offer. Stephanie returned with her competitive edge to the Wood River Valley to continue that success, and moving back to her hometown, Stephanie was quickly immersed back into her active lifestyle of bike riding, hiking and skiing. She contributes her success to keeping her clients informed from start to finish, her strong work ethic, and being able to listen to her clients' needs and wants, thus finding them just what they are looking for.

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Michael Fanning gives us the scoop on what it's like to work behind the scenes for one of the biggest real estate companies in the world, and also provides some amazing insights on how to maximize your use of technology to grow your real estate business.  Tune in to hear more!

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

Have you ever wanted to be Mayor?  Well, looks like you chose to be a real estate agent instead, but have no fear: you can still be Mayor...sort of!  Tune in to find out what this means!

Selling the Dream Podcast on YouTube: https://www.youtube.com/channel/UChQ6EyLRV-26Pbr4Z_Voj9A

Find us on Facebook: https://www.facebook.com/SellingTheDreamPodcast/?modal=admin_todo_tour

Connect with me (Tom):

2nd Home Agents website

Facebook

Instagram

YouTube

Subscribe to the Show

Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below:

iTunes

Spotify

Stitcher

As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.

See you next time!

What does it mean to say that "Your Best Thinking Got You Here"? Well, for one it means that you can always be striving for more and thinking of new ways to approach problem solving.  Tune in to hear a little more and get inspired to strive and become a better and better agent.

Selling the Dream Podcast on YouTube: https://www.youtube.com/channel/UChQ6EyLRV-26Pbr4Z_Voj9A

Find us on Facebook: https://www.facebook.com/SellingTheDreamPodcast/?modal=admin_todo_tour

This week, Tom chats with Jim Walberg, who has utilized Facebook, Instagram, and more to create ongoing, strong relationships with current and past clients, as well as potential clients!  Some may say that social media is a distraction--Jim disagrees.  Listen to this week's interview to hear how really using social media with purpose can put you right at the forefront of everyone's minds.

Jim Walberg is California real estate veteran in the Top 1% of Realtors nationwide, Jim Walberg is deserving of and humbled by his professional achievements. Yet his greatest honor is the repeat and referral business he continually receives from a loyal clientele.

Visit us on Facebook: https://www.facebook.com/SellingTheDreamPodcast/

Join the 2nd Home Agents Community: http://www.2ndhomeagents.com/