Selling Your Expertise: Helping Women Confidently Sell Their Skills

Listener Question: What advice do you have to sell more of my higher ticket “done for you” type of services? I spend 90% of my time doing the work that my clients hire me for but when it comes to that 10% of the time left for marketing myself, I don’t know what to say in order to attract the right clients.

Access the Zero to Sales in 10 Minutes a Day -https://askmecoach.com/free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

It’s likely that you spend 90% of your time working in your zone of genius so if you only have 10% to devote to marketing yourself, don’t shame yourself! Today I’m sharing a method that will get you real testimonials to use as content that will keep you top of mind, relevant, and in the know for the people that need you! This week is about a simple strategy for creating marketing content!

It sounds almost impossible to start an online business when you have no email list, no website, no social presence, and no business network but it IS possible and I did it myself. It just starts with a name. This week is about how to start an online business from ground zero!

Access the Zero to Sales in 10 Minutes a Day -https://askmecoach.com/free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

I’m sharing the importance of building the relationships that will act as the foundation for your online business and actionable steps you can take right now to turn a conversation with one person into a connection, collaboration, or client. The framework I share in this episode includes:

1. Find one person you want to talk to and start a conversation focusing on the similarities between yourselves NOT the differences or the problems you can solve.
2. Begin with “safe” conversation topics and go deeper from there.
3. Invite this person to be interviewed by you for a project you’re working on & 3 simple interview questions to get you started.
4. Use this new relationship as the foundation for building your network.

There’s a big world out there and lots of people waiting for someone just like you to come along. They just don’t know you exist yet.

It doesn’t matter if you’re listening to this episode mid-January or mid-year, this is your permission slip that you have the power to reset whenever you feel the need to. This week is about resetting for a productive and profitable year!

Access the Zero to Sales in 10 Minutes a Day -https://askmecoach.com/free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

I’m sharing 3 steps you can take to reset

The 3 steps to resetting are:

1. Rest! Whether that includes getting a full night's sleep, meditating, or just taking a break for yourself, make yourself a priority and get some rest.
2. Take stock of both the paid and freebie offers your business provides (spoiler alert: it may be more than you think!)
3. Get clear on the 3 things that are most important to you, that are fulfilling, profitable and impactful, and improve on those offers.

I can’t wait to hear from you! Let me know if anything came up for you that you may have forgotten about or if you found any opportunities for innovation or evolution during your reset. These are the stories that I live through every day and I absolutely want to hear yours.

Think about a gift you’ve received in the past. If you’ve ever received something that has a company’s name on it, it’s nice BUT if you’ve received a gift with your own name on it, it's a little bit harder not to love. When done properly, the power of a gift has an immense impact. This week is about the power of a personalized gift!

Access the Zero to Sales in 10 Minutes a Day -https://askmecoach.com/free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

If you’ve hung out with me for any length of time, you know that I am all about the personalization of each connection so in this episode of The Selling for Yourself Podcast, I’m sharing some of the instances where I often give someone a gift and ideas of gifts you can give with a personal, meaningful touch.

If you are sick of selling one-off projects or VIP days, this is the episode for you. This week, is about Selling beyond the VIP day or one-off project!

Access the Zero to Sales in 10 Minutes a Day -https://askmecoach.com/free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

Community Question: I’m sick of selling one-off services. I’m selling VIP days left and right but can’t seem to take the relationship beyond that. What can I do instead?

As you build up your network, you might bee looking for ways to communicate the work that you do. Maybe you keep hearing, “I didn’t know you did that!” on your sales calls. That ends today. This week, is about effectively communicating how you serve your clients!

This week we have a community question: What do I do if people don’t know what I do?

Don’t forget to get your sales questions asked at http://www.sellingforyourself.com/

Access the Zero to Sales in 10 Minutes a Day -https://askmecoach.com/free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

Have you ever had someone slide into your DMs? I bet you have. And they might have spelled your name wrong, said something really off-putting, or maybe just didn’t make any sense. While it’s common to get those kinds of ridiculous DMs, not all of them need to be blocked and deleted. This week, episode 19 of Selling for Yourself: a guide for non-sales people Podcast is about how to connect with people in DMs authentically!

Access the Zero to Sales in 10 Minutes a Day -https://askmecoach.com/free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

I’m sharing the importance of flipping the script when someone shows up in your DMs. I also give you actionable steps you can take right now to connect with people in meaningful ways to take that relationship beyond a new connection.

These strategies are not nefarious. They are helpful. This is you connecting on a humane level with a new person who may or may not be a potential lead. Every single person that you meet is a client, connector, or collaborator.

I had a client come to me who was doing three $5k monthly projects, and the constant need for clients was stressing her out. She was constantly on and hustling to the point where she was on the verge of burnout. Together, we were able to move her from these one-off projects to $15k in recurring income. This week, episode 18 of Selling for Yourself: a guide for non-sales people Podcast is about how this client went from $5k one-offs to $15k monthly revenue!

Access the Zero to Sales in 10 Minutes a Day -https://askmecoach.com/free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

Some of the talking points I go over in this episode include the following:

1. What to do when you want to make more money but don’t have more time to take on more clients.
2. The questions to consider if you want to move from project-based clients to retainer.
3. How to take past clients and offer a continuous support offer that allows you to serve them ongoing.
4. Setting up the right sales, systems, and processes to sell more.

Listener Question: What do you do when you find that someone might not be a good fit during the discovery process? How do you not burn the bridge with the person who referred them or with the potential client themselves?

Access the Zero to Sales in 10 Minutes a Day-

https://askmecoach.com/ free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

We’ve all dealt with something like this at some point. We want to support the person, but they’re asking more of us than we have the ability to give, or maybe they’re badgering us, and that feels icky. This week is about how to handle potential clients that aren’t a good fit!

Today I want to talk about what it looks like to demo your services so that potential customers have a better idea of what it is you actually do to help them. This week, episode 16 of Selling for Yourself: a guide for non-sales people Podcast is about how to get clients to know they need you!

Access the Zero to Sales in 10 Minutes a Day -

https://askmecoach.com/free sales training. You’ll learn how to get on the phone with five qualified prospects this week.

I’m sharing the following:

1. The importance of being able to articulate the results of your service.
2. Using anchor content to share stories that resonate with ideal clients.
3. The power of storytelling in pulling your customers in.

Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on selling for yourself and to hear more about the above points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!