Any Insights Yet? with Chris Kocek

Semiotics, Subtext, and Strutting with Joe Burns at Quality Meats Creative


Listen Later

Joe Burn has done a LOT of award-winning strategy work, including but not limited to brand strategy, creative strategy, communications strategy, and design strategy.

And it’s these diverse experiences in strategy that have helped Joe connect the dots in the most interesting and unexpected ways for brands like KFC, Heineken, Samsung, Puma, Amnesty International, Benecol, Meta, and more.

But Joe doesn’t just have a passion for strategy and insights. His infatuation with typography, semiotics, and food history helps him become an integral part of the strategic-creative somersault that leads to successful campaigns. 

In this episode, Joe shares a lot of ideas and inspiration, including his favorite songs for tapping into his subconscious mind and how a line from Bart Simpson influenced the insight for an entire campaign.

Some of my favorite aha moments from our conversation include:

  • An insight for Samsung that led NOT to an ad, but to an awesome music video
  • Joe’s unique approach to winning new business pitches
  • Why bad ideas are essential to creative success
  • How his job as a garbage collector shaped his perspective on advertising
  • A piece of advice from Sun Tzu that has influenced his work with clients and creatives 


Show Notes:

Below are links to books, shows, and other inspiring ideas that came up during our conversation.


Books:

The Mezzanine by Nicholson Baker

The Art of War by Sun Tzu

Herscht 07769 by László Krasznahorkai



Shows & Movies

The Simpsons - Season 6, Episode 7


Brands & Campaigns

Money Supermarket Ad

Samsung - Samm Henshaw - All Good (Official Video)


...more
View all episodesView all episodes
Download on the App Store

Any Insights Yet? with Chris KocekBy Chris Kocek

  • 5
  • 5
  • 5
  • 5
  • 5

5

6 ratings


More shows like Any Insights Yet? with Chris Kocek

View all
Radiolab by WNYC Studios

Radiolab

43,909 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,409 Listeners

Pivot by New York Magazine

Pivot

9,140 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,219 Listeners

The Daily by The New York Times

The Daily

111,746 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

849 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,995 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,187 Listeners

Nudge by Phill Agnew

Nudge

170 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,312 Listeners

People I (Mostly) Admire by Freakonomics Radio + Stitcher

People I (Mostly) Admire

2,136 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,220 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,321 Listeners

Tetragrammaton with Rick Rubin by Rick Rubin

Tetragrammaton with Rick Rubin

1,014 Listeners