Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals

In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?"

Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear action plan to help you make smarter website decisions without the overwhelm.

Key Takeaways:

✅ Start with Google Search Console: If you haven't set it up yet, this is your first step! Learn how this tool helps you understand how Google sees your site and reveals opportunities to improve your rankings.

✅ Find Your Low-Hanging SEO Wins: Discover how to use Google Search Console to identify pages that could rank higher with small tweaks—helping you get found in search without needing to start from scratch.

✅ Optimise Your Sales Pages First: Learn why focusing on 'money pages' (like product pages, booking pages, or key services) should be your priority before tweaking other areas of your site.

✅ Make Your Homepage Work Harder: Ensure your homepage acts as a signposting hub, guiding visitors to explore your content, trust your expertise, and take action.

Jules also highlights the power of using AI to analyse your homepage, ensuring it's clear, engaging, and conversion-friendly.

Resources mentioned in this episode:

🎓 Google Analytics & Search Console Mini-Course – Learn how to set up and use these tools to track your website performance.

💡 Book a Power Hour – Get expert guidance on understanding your website data and finding quick wins for better rankings and conversions.

🔗 Episode022: What To Do If You Don't Know Where To Get Started

If you're looking for simple yet powerful ways to make your website work smarter, this episode is for you!

Don’t forget to subscribe for more practical SEO and website tips. 🚀

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Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business.

Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth.

Key Takeaways:

• Strengthening Podcast SEO: How to optimise your show name, description, and episode titles to improve searchability.
• Building a Podcast Content Library: The importance of indexing episodes and linking related content to encourage binge-listening.
• The Power of Website Integration: Why hosting episodes on your own website can boost authority and SEO.
• Quick SEO Wins for Podcasts: Simple changes you can make today that will have an immediate impact.

Resources mentioned in this episode:

• Free SEO for Podcasts Checklist – A step-by-step guide to optimising your podcast for better visibility.
• Podcast SEO Mini Intensive – Work with Jules to refine your podcast SEO and attract more listeners.
• Marketing Like a Mother Podcast – Listen to Olivia’s show for insights on marketing as a mum entrepreneur.
• The Bluebell Group – Find out more about Olivia’s work in helping mums grow businesses that fit their lives.

If you’re ready to make your podcast more discoverable and impactful, this episode is packed with actionable tips.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media.

Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. From optimising your podcast title and episode descriptions to leveraging transcripts and linking back to your website, this episode is packed with actionable insights.

Key Takeaways:

• What is Podcast SEO? Learn how search optimisation works within podcast platforms and how it differs from traditional SEO.
• Optimising Your Show Name & Description: Discover why including descriptive keywords in your podcast title can make all the difference in search visibility.
• The Power of Episode Titles & Descriptions: Find out how to write compelling, keyword-rich episode titles and descriptions that attract more listeners.
• Podcast Artwork That Stands Out: Understand the importance of readable, attention-grabbing podcast cover art for attracting new audiences.
• Bringing Traffic Back to Your Website: Learn why having a dedicated podcast page on your website can improve your domain authority and SEO.

If you're looking to increase your podcast's reach and make your content work harder for you, this episode is a must-listen!

Resources mentioned in this episode:

• Free SEO for Podcast Checklist – Get the essential steps to optimise your podcast for search.
• SEO for Podcasts Workshop Replay – Learn how to stand out on any platform with a structured SEO strategy.

Don't forget to subscribe to the podcast for more actionable insights on SEO and website success!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White, SEO and website consultant, delves into optimising Google Business Profiles with Jude Wharton of Ready Steady Websites.

Jude discusses the challenges of managing a Google Business Profile for a global online business and seeks advice on improving their profile's visibility. Jules provides actionable tips on optimising the profile, including:

• Prioritising local SEO: Focusing on local service areas to strengthen the profile's relevance and attract nearby clients.
• Enhancing the profile with visuals: Adding photos and videos showcasing services, team interactions, and client testimonials.
• Optimising business categories: Selecting relevant primary and secondary categories to improve search visibility.
• Regularly updating the profile: Posting updates about services, events, and blog posts to keep the profile active and engaging.
• Actively seeking and responding to reviews: Encouraging clients to leave reviews and engaging with them to build trust and credibility.

This episode offers valuable insights for businesses looking to optimize their Google Business Profile and enhance their online presence.

Resources mentioned in this episode:

• Episode 062: Jules' top three ways to get business that aren't social media
• Google Business Profile Checklist: Download your free checklist
• Mini Intensive: Book a session with Jules to optimise your Google Business Profile 
• Ready Steady Websites: Learn more about Jude's services
• Connect with Jude: Find her on LinkedIn and Ready Steady Websites on Instagram and Facebook 

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and online marketing!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

There’s a growing conversation about leaving social media, with more business owners questioning whether it’s really worth their time. In this episode, Jules explores why social media isn’t essential for business growth and how websites and SEO offer a more sustainable alternative.

What’s covered in this episode:

• Why social media can feel exhausting – and why it’s not the only way to grow a business
• How focusing on a website and SEO helps attract people already looking for a solution
• The key steps to getting started with SEO and increasing visibility
• How to create content that works long-term instead of disappearing in a feed

Resources mentioned in this episode:

• Episode 2: Why You Don’t Have to Keep Feeding the Algorithm – Why social media isn’t the only way to market a business
• Episode 28: Exploring Social Media Minimalism – Reducing social media reliance while still growing a brand
• 033: Social Media vs SEO: Busting The Myths
• Free Guide: Discover Your Core Topics – A step-by-step guide to defining your key content areas and building topical authority
• Google Search Console & Analytics Quick-Start Course – Learn how to easily set up Google Search Console and Analytics to track website performance

Need help getting your website working for your business? Book a Discovery Call to chat about how Jules can support your business growth.

Do you love social media, or are you ready to step away? Leave a comment or text the show.

Subscribe for more bite-sized website and SEO insights.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success.

Key Takeaways:

1. The Power of Networking and Building Relationships: Discover why investing in personal connections—both online and in person—can be your business’s most valuable asset. Jules explains how nurturing these relationships creates a supportive community that no algorithm can take away.
2. Investing in Your Website: Learn why your website should be the hub of your business and how to use it to build authority, grow your audience, and convert visitors into customers. Jules also discusses the importance of tackling tech overwhelm and making your website work harder for you.
3. Getting in Front of Other People’s Audiences: Explore ways to collaborate with others, from guest talks and podcast appearances to participating in bundles, to expand your reach and showcase your expertise.

This episode is packed with actionable tips to help you grow your audience with confidence—independent of social media.

• Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales or understand the tech!
• Free Beginner's QuickStart Guide to SEO: A simple guide to get started with SEO.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence.

Key Takeaways:

• The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.
• Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions.
• Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business.
• Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field.

If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence.

Resources Mentioned in This Episode:

• Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website.
• Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website.
• Episode 051: How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time.
  
  
• Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales.

Freebie:

• Beginner's QuickStart Guide to SEO: A step-by-step guide to help you optimise your website for search engines and get more organic traffic.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode of The Website Success Show, Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility.

Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools like Google Search Console and SEO plugins can simplify the process.

Key Takeaways:

• Start with the Basics: Before diving into new content, optimise existing pages by refining headings, titles, and descriptions.
• Harness the Power of Page Hierarchy: Create clear and logical headings (H1, H2, H3) to help search engines and users navigate your site.
• Google Search Console Is Your Friend: Use this tool to understand how Google sees your site and identify quick wins for improvement.
• SEO-Friendly Tools: Plugins like Rank Math or All in One SEO can streamline optimisation and make meta descriptions and schema markup easier to manage.
• Repurpose Content Strategically: Even without a lot of blog posts, optimise sales and landing pages to rank for relevant keywords.

If you’ve ever wondered how to make the most of your website’s existing content or felt overwhelmed by SEO, this episode is full of practical tips you can start using today.

Resources Mentioned in This Episode:

• Free SEO Beginner's Guide – Kickstart your website’s optimisation with Jules' actionable guide.
• Episode 13: SEO Basics for Beginners – A must-listen if you’re just starting your SEO journey.
• Episode 17: Which Comes First: Content or SEO? – Discover why creating great content is key to effective SEO.

Want to learn more about Sarah Masci’s approach to simplifying business systems with VIP days? Visit sarahmasci.com or connect with her on Instagram at @SarahMasci.

Don't forget to subscribe for more bite-sized SEO and website optimisation insights!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them.

Key Takeaways:

• Harnessing Website Potential: Learn how to use your website to attract more customers, showcase your services, and even assist in recruiting team members.
• Making the Most of Google Business Profile: Discover how to optimise your profile with unique content and visuals to connect with your audience and stand out locally.
• The Power of Local Search Optimisation: Understand why standing out locally is easier than competing nationally and how to use location-specific content to your advantage.
• Building and Leveraging an Email List: Explore the importance of growing an email list and nurturing it regularly to boost engagement and sales.
• Creating Unique Product Pages: Find out why crafting original product descriptions can help your site rank higher and attract local customers.

This episode is packed with practical advice to help local businesses unlock the power of their websites and reduce the pressure of constant marketing efforts.

Resources mentioned in this episode:

• Free Beginner's QuickStart Guide to SEO – A simple guide to get started with SEO.
• Website Consulting – Personalised advice and actionable steps to improve your website and SEO.

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys.

Key Takeaways:

• Managing Multiple Websites: Learn why each domain needs its own SEO strategy and how interlinking can boost authority across sites.
• Google Search Console & Analytics: Discover why these free tools are essential for tracking performance and identifying opportunities to rank for the right keywords.
• Optimising User Experience: Explore how simplifying navigation and structuring website content like an English essay improves both user experience and SEO.
• Small Changes, Big Impact: Understand the value of bite-sized tweaks, from increasing font sizes to optimising homepage headlines, to boost accessibility and rankings.

If you’re managing multiple websites or looking for simple ways to make your website work harder for your business, this episode is packed with practical tips and expert advice.

Resources Mentioned:

• Bite-Sized Guide to Google Analytics & Google Search Console – A step-by-step course to set up and understand these powerful tools.
• Katie Godfrey's Podcast – The Life of KG – Packed with advice for beauty industry professionals.
• Visit Katie's Website: Get Katies free Business Planner
• Connect with Katie Godfrey on Instagram.

Subscribe for more bite-sized website and SEO tips to help your business thrive!

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist