Traditional search engines are in trouble, and AI-powered search is calling the shots. Welcome to the world of Generative Engine Optimization (GEO), where stuffing keywords like a Thanksgiving turkey won’t save you. In this episode, Emily Laird breaks down how AI search actually works, why Bob’s pizza blog is doomed, and what it takes to get noticed in an internet run by algorithms. If AI doesn’t cite you, you might as well be yelling into the void. Buckle up—it's time to get optimized.

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